November 14, 2019

What does Audiology Pre-OTC look like now that OTC hearing aids have hit the market?

As an audiologist, you have probably been aware for some time now that over-the-counter hearing aids were coming. And now, they have hit the market. So
November 7, 2019

How to Handle Stressful Situations at Work

Work can be stressful. This is certainly not news to you. Whether you are an audiologist or another team member at the practice, you are bound
October 24, 2019

Why You Should Use Both Paid SEM and Organic SEO Strategies

All too often, companies rely on only one type of search engine marketing: either paid or organic, but not both. Doing so limits the online reach
October 17, 2019

What Is the Difference between Content and Content Marketing?

You’ve probably heard the common online marketing phrase, “Content is king.” And it’s true – content is an essential part of an effective digital marketing strategy.
October 10, 2019

How to Talk to Your Patients in a Language They Understand

Why are you an audiologist? Part of your answer probably has something to do with a personal interest in the audiology field. And that’s great! We
October 3, 2019

Breaking News! A New Program Offers Improved Hearing Aid Access

If you ask a layperson about the cost of hearing aids, they will likely tell you that they believe hearing aids to be fairly expensive. For
September 26, 2019

Content Marketing Visions for 2020

As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also run
September 19, 2019

How to Use Customer Experience as a Marketing Tool

While you have many marketing tools at your disposal nowadays, the ultimate one is customer experience. Customer experience outweighs online ads, social media, mailers, magazine ads,
September 12, 2019

How (and Why) to Reach an Older Demographic Online

Did you know that when Facebook was first created, only college students were allowed to join? However, by September of 2006, any person over the age
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