February 20, 2020

The Basics of Budgeting for PPC Campaigns

If you are working on growing your business online, there are likely a lot of moving parts that go into your marketing strategy. You have your
February 13, 2020

How to Learn from and Prevent Content Failure

As a hearing professional, you know that gaining new patients—as well as keeping your existing patients—is the lifeblood of your practice. In this day and age,
February 6, 2020

The Top 5 Marketing Lessons We Learned in 2019

As we are beginning in 2020, you are probably reviewing and reworking your marketing efforts from 2019. You can learn from both your successes and your
January 30, 2020

The Interplay Between Creative Content & Logical Content

Black and white. Full and empty. Happy and sad. Light and dark. Forward and backward. Love and hate. You probably picked up on this pattern of
January 23, 2020

How Does Audiology Fit Into Public Health?

When you think about “public health,” what comes to mind? Maybe you think of immunization programs, community health centers, or healthcare designed for underserved populations or
January 16, 2020

Researchers Project a Greater Number of People with Hearing Loss & Shortage of Hearing Specialists

2020 marks the beginning of a new decade. This year promises to hold much in store, including the World Report on Hearing (WRH) at the 73rd
January 9, 2020

What You Need to Know About AMPs

Odds are good that you have not heard of AMPs (accelerated mobile pages) before. And that is okay—because after all, you are a hearing specialist, not
December 26, 2019

The Importance of Mobile-Optimized Content

You are probably aware that mobile-friendly websites are increasingly important, as more and more people do a majority of their Internet browsing from their mobile phones.
December 19, 2019

How Content Marketing Can Generate New Leads for Your Business

If you run your own hearing healthcare practice, you know that you have many options when it comes to marketing. There are traditional methods like radio
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