May 13, 2018
Man pointing to highlighted SEO hexagon

How Well Are You Ranking? A Quick SEO Self-Audit

You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the most
May 7, 2018
Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew
April 28, 2018
Contact form on your website

Contact Forms: Optimize Your Approach to Patient Inquiries

Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring for
April 22, 2018
Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or
April 17, 2018
Woman accesses her website using secure credentials

How Secure is Your Website?

Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an
April 8, 2018
Person looking at graphs and tables about their website's traffic.

6 Website Traffic Metrics Worth Paying Attention To

Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount
March 23, 2018
Woman records video on her phone

How Video Can Skyrocket Your Practice’s Online Presence

Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one
March 16, 2018
Man with social media concepts in hands

5 Best Practices for Marketing Your Hearing Practice with Social Media

Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook
March 12, 2018
Woman writes a blog on her computer

Boost Your Practice by Guest Blogging

Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize