Website design is crucial to the success of any business. This may seem obvious for other types of businesses–but what about audiology businesses and practices? Yes, even for those!
Of course, as a hearing healthcare professional, your area of expertise is audiology, not web design. That is as it should be. However, it is important for you to be aware of and understand the basics of good web design that will help your business thrive online.
Here are the 4 best audiology web designs that will help you attract more patients:
- Responsive Design with the Most Important Information First
Responsive design has been an essential feature of website design for several years now. Put simply, responsive design means your website will respond to the size and orientation of the screen it is being displayed on. This means that your website will always display optimally, whether it is being viewed on a mobile phone, tablet, laptop, or desktop computer.
Responsive design is an important part of making your website user-friendly. One of the benefits of using this type of web design is that you can easily present the most important information first. Rather than trying to display the full desktop version of your site on a small mobile phone, your website will adapt to show the viewer what is most important: your practice name, contact information, and services. You should also seriously consider adopting telehealth technology, especially now. Telehealth platforms have the capability of integrating into your current business practices, thus streamlining your entire service offerings.
2. Feature Real Patient Reviews
Did you know that in a recent survey, 82 percent of respondents said they use reviews to evaluate and select their doctor? So, you can assume that approximately 82 percent of people who find your business online will be looking for reviews to help them evaluate your practice and decide whether they want to become a patient. That is where real patient reviews come in.
While there are many third-party websites where patients can leave reviews, it can be powerful to feature positive reviews right on your website. In addition to having a webpage dedicated to those reviews, you may also want to select a few especially good reviews to feature on your homepage. This way, even if a website visitor does not click through to other pages of your site, they will still see the glowing reviews left by real patients.
3. AMP Pages for Easy Mobile Access
An AMP, or accelerated mobile page, is a stripped-down version of your existing webpage. Because it is simplified, the AMP can load faster than the original version of the webpage. This is especially important on mobile devices, where people expect fast turnaround and will click “back” if your website is taking too long to load.
With AMPs, you can improve the speed and reliability of your website on mobile devices.
4. Thoughtfully Chosen and Placed Images
When it comes to your website design, you never want it to be described as “haphazard” or “confusing.” One way to ensure that your website stands out and appears polished is by thoughtfully choosing and placing images.
In some cases, you may want to have professional photos taken of your practice. For other purposes, stock imagery can work well. Whatever you choose, make sure your images look professional and convey the message you are trying to send.
Of course, even the most well-designed website will not bring in new patients if it is not optimized to do so. With SEO (search engine optimization), your website will be found by the people who are searching for a practice and services just like yours.
At AudiologyPlus, we are dedicated to optimizing your site with local SEO that can drive online traffic, as well as real new patients, to your practice. We focus on staying up to date with the latest in website design and optimization to ensure that you are never left behind when it comes to online marketing. To learn more about our services and how we can help you attract more patients online, we welcome you to contact us today.