RSS Audiology
  • How to Communicate Your Virtual Services to Patients May 6, 2021
    The world of audiology has changed; and it’s never going back to the way it was. The COVID-19 pandemic has completely shifted how patients look for your services as well as how they engage with you.  Add in health concerns, new technology, and unclear state laws, and there’s a lot of confusion on what the future of audiology looks like.  But you can look at the […]
    katie
  • How to Stand Out as a Hearing Healthcare Specialist May 6, 2021
    The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with […]
    katie
  • How the Pandemic Created and Continues to Create Explosive Growth in E-Commerce April 22, 2021
    Now that it has been over a year since the beginning of the COVID-19 pandemic, it might be starting to feel like the way we live life now is the only way we ever lived. But if you take a moment to think back to when the first lockdowns began—in March and April 2020 for […]
    katie
  • How to Attract New Patients Online in 2021 and Beyond April 8, 2021
    Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients […]
    katie
  • Is Pinterest the Future of Shopping and E-Commerce? March 18, 2021
    If this article were to list everything that has changed in our day-to-day lives between January 2020 and now, it would be an unending article. (And you probably don’t have time to read that!) So, let’s start by getting right to the heart of the matter at hand: the retail industry during and after COVID. […]
    katie
  • Why Online Reviews Are Essential To Your Business’s Success March 4, 2021
    Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then […]
    katie
  • How to Provide Audiology Services Without Face to Face Contact February 18, 2021
    The pandemic has forced a lot of changes in healthcare, but this is especially true for hearing professionals. Through these changes, hearing professionals have the unique opportunity to develop meaningful patient interactions and provide services to those who may otherwise have no access to much-needed care. In-person appointments are imperative to properly evaluate those with hearing […]
    katie
  • Guiding Principles for Digital Marketing in 2021 February 18, 2021
    What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you […]
    katie
  • Reasons for Optimism in Audiology in 2021 February 4, 2021
    As we begin 2021, you may be thinking that this year feels oddly similar to last year. Many people had hopes that 2021 would be completely different from 2020—free from the worries caused by a global pandemic and other far-reaching events. Although January 1, 2021, was not a magic date that ended all of the […]
    katie
  • Social Media: How Important Is It To Your Business? January 28, 2021
    You have probably arrived at this article (welcome!) because you are wondering if social media is really THAT important for hearing professionals. Some questions you may ask yourself include: Why is Social Media Marketing so important for my Hearing Clinic?  If I do it myself, am I sharing the right content?  If I pay someone to do it, are […]
    katie