July 16, 2018
Frustrated woman looks at computer

Can You Pay to Remove Negative Online Reviews?

Business owners from nearly every sector have come to recognize the importance of online reviews. People are leaving reviews for everything from strange decor pillows and
May 7, 2018
Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew
April 22, 2018
Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or
December 27, 2017
Person evaluating their marketing data

How to Prepare for Your Best Year Yet

The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this
November 6, 2017
Women talking in a group

Generate Talk: Use Online Reviews to Boost Your Practice

In the socially connected world of the new millennium, a practice’s reputation is vetted in real-time by patients leaving feedback about their experiences as online reviews.
July 26, 2017

Online Reviews & Their Role in Your Practice

Shopping online has become a popular practice, with everything from groceries to furniture being available for online purchase and next-day delivery. The rapid rise of online
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