August 21, 2018
A person holds a phone with customer reviews on it

Enhance Your Content Marketing with Patient Reviews

Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85%
August 1, 2018
Hearing professional reaches out to a happy patient

Why Patient Satisfaction is More Important Than Ever

Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever
July 16, 2018
Frustrated woman looks at computer

Can You Pay to Remove Negative Online Reviews?

Business owners from nearly every sector have come to recognize the importance of online reviews. People are leaving reviews for everything from strange decor pillows and
June 11, 2018
Hearing professional shakes patient's hand

Best Practices: Asking Your Patients for Online Reviews

The world of online reviews is a tricky one. Certain businesses, like restaurants and hotels, effortlessly receive dozens of reviews. Other businesses, however, can struggle to
May 7, 2018
Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew
April 22, 2018
Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or
February 28, 2018
Hearing Professional Interviews New Patient

Top Digital Strategies for Impressive Patient Retention

Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls
February 11, 2018
Person leaves a rating on tablet

Online Reviews: How to Let Patients Do Your Marketing for You

We’ve entered an era where everyone can voice an opinion online and have it reach literally anyone, anywhere—indefinitely. Everything from cat food to oncologists has been
December 5, 2017
woman with growth curve

How Much Can Your Hearing Practice Grow?

The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward
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