How to Attract New Patients Online in 2021 and Beyond

How to Attract New Patients Online in 2021 and Beyond

Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients to your business in 2019 is probably not the most effective way to continue attracting new patients in 2021. However, generating and converting new leads can certainly be done in 2021 and beyond. All it takes is a little insight and flexibility.

Here are five effective ways to attract and keep more patients this year and in the future:

  1. Focus on building relationships.

More than ever before, your patients want to know that they can count on you for everything they need during uncertain times. And that kind of trust and loyalty does not come from how well your website performs in online searches or how eye-catching your practice logo is. That trust comes from building and sustaining a relationship.

From the time a patient comes in contact with your practice—whether they submit an online information or appointment request, call your office, or come in for their first appointment—you should start building that relationship. Many office management systems offer options for keeping in contact with your patients both before and after their appointments. Make sure your patients know you are there for them.

  1. Create website content your patients need.

As you know, your new (and existing) patients have a variety of needs. For example, some might be looking for general information about hearing aids because they think they might need some. Others might be looking to purchase a specific brand of hearing aids they already know they want. The goal is that your practice answers both questions and meets both of their needs. One way to do this is to provide quality content, as well as online shopping options.

  1. Cater to your returning website visitors.

If you attract a new website visitor, great! This is the first step to acquiring a new patient online. For some website visitors, however, it takes more than one visit before they “take the plunge” and schedule an appointment. A second-time or third-time visitor means they are certainly interested in your services. In fact, a 2017 study found that a returning visitor was nearly twice as likely to convert as a first-time visitor. Therefore, it is essential that you convert that returning visitor into a patient.

Be sure you are answering the questions you expect a returning visitor to have. Take advantage of tactics like remarketing to remind that visitor of the reason they were interested in your practice and your website in the first place.

  1. Use the power of video.

They say a picture says a thousand words. Then how many words does a video say? Video can be a powerful tool for capturing your website visitor’s attention and expressing things about you, your services, and your practice that might be difficult to translate into text. In addition, video has been shown to a very effective conversion booster. One study discovered that featuring a video on your landing page can increase conversion by 86 percent.

  1. Create attention-grabbing content.

Speaking of landing pages, take a look at your website’s landing page. Does it capture your attention within five seconds? Ask the same question as you look at your marketing email headlines, blog posts, social media posts, and other types of online content. If it does not capture your reader’s attention within five seconds, you have lost them.

As noted above, video can be a great way to capture your visitor’s attention and eventually convert them into a patient. Another tip to try is featuring real patient reviews and testimonials.

Generating and converting new leads in 2021 is not so different from before—focus on your patients’ needs, and you’ll come out on top. For more information about how you can attract new patients online and how to navigate online marketing in 2021, please contact us today at AudiologyPlus. We are eager to help you grow your business.

online reviews

Why Online Reviews Are Essential To Your Business’s Success

Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then you take a look at their online reviews and see that with over 100 reviews, they average a 1-star rating. Many reviewers comment on the poor service they received, the unappealing environment, and the disgusting food. Would you go to that restaurant? It’s highly unlikely.

The same goes for your type of business—and most businesses in this day and age. A new report found that consumers are reading reviews more than ever before. Since the beginning of the COVID-19 pandemic in 2020, life has been full of more uncertainty than ever before. In general terms, consumers trust real people more and big organizations less. This means that great online marketing for your business probably will not be enough to capture all of the new customers you want. You also need to harness the power of reviews.

Positive reviews have moved from “nice to have” to “essential” for your business’s success. Here are a few quick, important statistics to be aware of when it comes to how consumers use reviews:

  • 88 percent of consumers say reviews play a role in discovering local businesses.
  • 31 percent of consumers say they are more likely to look at a local business’s Google listing before visiting it than they were pre-COVID.
  • 58 percent of consumers say they are willing to travel farther to visit a business with higher reviews, and 47 percent say they are willing to pay more to patronize a business with higher reviews.
  • 92 percent of consumers say they will not consider buying from a business with a 1- or 2-star rating.

The report also delved into how businesses can acquire new reviews, how to make sure those reviews are positive, and how to change a consumer’s mind if any reviews are negative. Consumers reported that having a positive experience with employees was the leading motivation to leave a positive review. According to the report, only 24 percent of businesses respond to negative reviews all the time, yet 56 percent of consumers say a business’s response has changed their perspective on the business.

It is apparent that online reviews are a necessity in today’s business world, and having positive reviews that are both recent and relevant are crucial to attracting new customers. However, consumers report that they are much more likely to consume reviews than to create them. To ensure that your business receives the positive reviews it deserves, you need to be proactive about gathering reviews. An automated review system can help encourage satisfied customers to leave a positive review for your business, which can, in turn, help attract new customers.

To learn more about how you can use a review system to take advantage of the power of reviews, or if you want more information on how to be proactive in both capturing and responding to customer reviews, we invite you to contact us at AudiologyPlus today.

Responsive design & virtual options for audiologists

The Necessity of Responsive Design & Virtual Options

As a hearing professional, you have a lot on your plate—especially now. Of course, your top priority is still to provide the best possible care for your patients. You are also likely looking to grow your practice and attract new patients. As the worldwide COVID-19 pandemic continues and people continue to learn how to navigate the new “normal,” your strategies for finding and serving patients may be a bit different from the tactics that worked in the past.

One of the most obvious changes is that virtual options are now more important than ever before. In fact, they are not only important; they are crucial. These virtual options to offer your patients may include a website for your practice, social media pages, and online reviews. You may be focusing more on finding new patients online through targeted ads. And perhaps most important for your patients, you may be offering telehealth and eCommerce options that allow them to receive the care, services, and products they need from their home.

When considering virtual options, it can be all too easy to look at design as an added expense. However, you should consider it an investment in your practice and your patients. With many people limiting their contact with others—particularly if you serve high-risk communities like the elderly—your business is not the only one stepping up their game online. The truth is that customers have multiple options, so you need to make yours the best one.

One way to help your practice come out on top is to invest in the design of your website. Patients prefer options that are sleek, modern, and accessible. If your website is outdated, difficult to navigate, or does not function properly on mobile devices like tablets and smartphones, you may lose potential patients before they even get to know who you are and what you offer.

The key is a responsive website—which means that your website design and formatting responds to the device the website visitor is using, whether it is a desktop computer, laptop, tablet, or smartphone. This ensures that your website functions optimally, no matter how the potential patient accesses it. Responsive websites can also make sure that the most important information, including your phone number, location, and other contact methods, are presented prominently and clearly.

Once you have a responsive website, along with other virtual options like telehealth and eCommerce, is your work done? No! To ensure that you continue to bring your patients the best possible online experience, you need to continually reevaluate your online offerings and their performance. Do patients tend to spend a long time on certain pages? If so, make more like them! Do they hit the “back” button quickly on other pages? That page might not be presented optimally. Continue to make certain that it is easy for patients to access telehealth appointments and your eCommerce offerings. And of course, website design trends change every few years as well, so you cannot rest on your laurels for too long.

In a time when virtual options are essential, you can continue to grow your practice by prioritizing your online presence and offerings. At AudiolgyPlus, we are dedicated to providing you with comprehensive, streamlined services that make it easy for you to upgrade your practice’s virtual options. To learn more about what we offer and how our services can help your business grow, we invite you to contact us today.

eCommerce tactics

5 eCommerce Strategies That Will Help Your Practice Grow

eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew.

eCommerce works not only in retail; it has been introduced to the field of audiology as well. For those in the profession who are more traditionally minded, the increasing shift to eCommerce may be more difficult. There is good reason, however, to embrace eCommerce. When done right, it can help your business thrive in a new way.

Here are five eCommerce tactics you can use to increase your conversion rate and help your hearing practice grow:

  1. Add a countdown timer.

Once a customer adds an item to their cart, the countdown begins. Adding a sense of urgency to their purchase can speed up the process. For example, you may alert the customer that their options for express or next-day delivery will expire within a certain number of hours. This will encourage them to complete their purchase more quickly and can help avoid cart abandonment.

  1. Capture your user’s data.

Learning more about your customer can help you provide a more personalized experience, which can lead to more sales. One simple and effective way to learn more about your customer is to use a behavior-based popover.

This popover appears after a customer has spent a certain amount of time browsing your eCommerce store. A typical popover of this type will offer a discount in exchange for the customer’s email address. You can also personalize these offers based on the customer’s behavior on the site up to that point.

  1. Use social proof.

When your customer is viewing a product page, your ultimate goal is for them to add it to their cart and complete the purchase. One way to encourage this is to use social proof. For example, you can add user-generated content to the page to show the customer how real people use this product in their everyday lives.

You can also showcase real-time customer reviews and ratings. Highlighting good reviews will help your potential customer make the decision to purchase as well. Another tactic is to display a counter with the number of people who are looking at or have added this same product to their shopping cart.

  1. Offer product recommendations.

Did you know that product recommendations can generate sales uplifts of up to 11 percent? You can recommend products to your eCommerce customers by showing them products that are new, most popular, or currently trending. As the customer continues to browse, personalize the recommendations based on the products they search for or look at.

  1. Display a dynamic banner.

This banner will be one of the first things a potential customer sees when they visit your eCommerce page. It should grab their attention, spark interest, and encourage them to stay on your site.

Try personalizing this dynamic banner using data from the customer. For example, you could display delivery details based on the customer’s location.

With these five strategies, you are well on your way to winning at eCommerce. To learn more about how to succeed in eCommerce and grow your hearing practice, we invite you to contact us at AudiologyPlus today.

COVID-19 & Digital Marketing

Digital Marketing Strategy & Planning in the Age of COVID-19

It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and your practice may have new guidelines for welcoming patients into the office.
However, have you considered how COVID-19 has affected digital marketing? Just as in so many other realms, the pandemic has changed everything in digital marketing—and none of the rules we knew prior to COVID apply now. So, as a company that needs digital marketing, what does this mean for your business?
Let’s start with strategy and planning. Once you have adapted these to the new digital marketing landscape, everything else should become clearer. Perhaps most important is the need to be efficient and effective in your digital marketing strategy and planning. Here are a few simple tips to streamline and optimize:

  • Be able to connect what has been planned to what has been completed.

Measuring outcomes and analyzing spending and strategies are perhaps more important now than ever before. Marketers should be able to easily understand what has been planned and budgeted, the accompanying timelines and goals, and what has been delivered.
Once you are able to connect these data sets, you should be able to quickly assess spend, reach, and engagement. Based on the outcomes, you can adapt your future planning and budgeting to favor the most effective and efficient strategies.
Clear, transparent, and effective communication has become paramount in this age of remote work. This includes communicating about your digital marketing strategies, planning, outcomes, and insights.

  • Know how to optimize marketing strategy.

In the 2020 climate, you frankly do not have room to spend time and money on strategies that are ineffective. If a certain channel or campaign type is not bringing in a return or is not contributing to your goals, you need to reevaluate your marketing strategy.
Do not be afraid to optimize by revising your messaging on a specific channel, modifying your strategy, or even halting an ineffective campaign. Using the data mentioned above—connecting what is planned with what has been delivered—you can pace your campaigns to better meet your objectives.

  • Make sure your audience is seeing what you produce.

Put simply, you can have the best digital marketing products in the world, but if no one sees them, they will not help your business. Use verification and viewability metrics to ensure that your ads are being seen by your audience.
As part of this, it is important to ensure that any materials meet brand safety standards and to detect any fraudulent ad activity. Verification and viewability can be valuable in preserving and enhancing the efficiency and effectiveness of your digital marketing strategy.
With these guidelines, you can ensure that your digital marketing efforts are both effective and efficient. To learn more about how digital marketing has changed in 2020, we encourage you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are ready to answer your questions and help you navigate today’s unique challenges.

Become a Google Partner

How to Become a Google Partner and Earn the Partner Badge

If you have used Google Ads to market your hearing practice, you might have heard of the Google Partner program. Today, we’re going to review what it means to be a Google Partner, how to become one, and how to earn the official Google Partner badge.
First, Google Partners is a program that Google developed for people who use Google Ads to market online. Once you become a Google Partner, you will receive access to resources like additional trainings, special events, and industry research. You can also earn the Google Partner badge, which shows that a member of your team has demonstrated skill and knowledge in using Google Ads and that your business has grown through Ads.
How to Sign Up for the Google Partners Program
Although it might sound rather elite, signing up for the Google Partners program is actually quite simple. Plus, the program is free. Here is how to join:

  • Visit the Google Partners website.
  • Click the tab that says “Join Google Partners,” and then click “Join Now.”
  • Sign in to your Google Ads account (if you are not already signed in). You will need Admin access on the manager account in order to sign up for Google Partners.
  • Read through the disclaimer and Terms of Service for the program. Then click “Accept and continue.”
  • Select the correct Google Ads manager account.
  • Enter your company name, website, and location.
  • Click “Save.”

That’s it! You will then be directed to the Partners section of your Google Ads account, where you will have access to all of the Google Partners features.
How to Earn the Google Partner Badge
There are two Google Partner badges: the Google Partner badge and the Premier Google Partner badge. Each one has its own requirements. This article will cover how to earn the Google Partner badge. Here is how to qualify:

  • Company performance:

You can meet the performance requirement by demonstrating solid overall ad revenue and growth, and by maintaining and growing your customer base. Google Partners will evaluate your account over 18 months to ensure that you have met the performance requirement. You must have spend activity on your account for at least 12 months to qualify.

  • Ad spend:

You must meet a 90-day minimum ad spend of $10,000 USD across your accounts.

  • Certification:

At least one member of your team must be certified in Google Ads.
Once you have qualified for the Partner badge, it can be displayed on your website and marketing materials.
You can easily check your Partner badge status by logging in to your Google Ads account. Once you are in your account, click on the “Partners program” tab, and then find the “Badge status” card. This will notify you whether your company has earned the Google Partner badge. Once you have earned your badge, this card will also display whether you are at risk of losing the badge.
Google has announced that the Partner badge requirements will be adjusted in 2021. You can see their article here for more information on the upcoming changes.
If you would like to learn more about the Google Partners program or how to earn the Partner badge, we invite you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are here to answer your questions.

8 Things Your Audiology Website Needs Right Now

8 Things Your Audiology Website Needs Right Now

Simply having a website is a great step towards helping your audiology practice grow. Now that you have a website, you should consider exactly what you put on your site. Here are 8 things your audiology website needs right now:
Great content
People come to your website looking for answers. It’s as simple as that. Your content should provide the answers to the questions they have.
Remember that people’s questions will vary widely, so your content should be broad enough to answer many types of questions. Consider questions you are frequently asked in your office or via the phone, and answer those questions are your website. These might include questions relating to hearing topics (e.g., “What is a hearing aid”? “Do I need hearing aids?” “What is tinnitus?”, etc.), as well as those relating to your office (e.g., “What are your hours?” “Where are you located?” “What are your qualifications?”, etc.)
Telehealth
While many offices were already beginning to incorporate telehealth into their practice model, the COVID-19 pandemic and ensuing lockdowns around the world have only highlighted the importance of telehealth.
Telehealth services like myVirtualClinic enable you to care for your patients without seeing them in your office. This can save time for your patients (and your staff, too) and can make it easier for patients to reach you.
Social media
Social media isn’t just for teenagers anymore! Businesses need a strong presence on social media as well. You should have a dedicated page for your audiology practice on all main social media platforms, including Facebook, Instagram, and Twitter. (You can branch out beyond these if you want to!)
Of course, it isn’t enough to simply create a social media page and abandon it. Patients (both existing and potential) want to see that you actually interact with your customers. Be sure to reply to any comments or questions that are left on your page, as well as reviews. It’s also important to post regularly so your practice is kept fresh in the minds of your patients.
Individualism
Unless you are located in a very small town, chances are there are multiple audiology practices in your area. This means that potential patients have a choice of whom they give their business too. In order to win their business, you need to stand out!
There are a few ways you can do this on your website. Include photos of your office and your team. Consider including biographies as well, so your patients can get to know your team before coming in. You might also want to showcase your practice philosophy online, which can highlight how you are different from the others. Positive reviews are another good way to feature what’s great about your practice and why patients should choose you.
Opportunities to sell
Although the optimal setting for selling a hearing aid might be at your office—once you have completed a hearing test and provided a professional consultation—you shouldn’t pass up on opportunities to sell on your website. This can be as simple as listing out (with images, too) the hearing aid tools available through your practice.
eCommerce can be powerful, too. This allows people to buy directly from your website rather than coming to your office.
Great imagery
The old saying, “A picture is worth a thousand words,” is still true. Showcasing photos of your office and your team on your website can be a great way to help patients get to know you before they even step foot inside your practice. In addition, a website with eye-catching imagery is much more inviting to look at than one that’s only filled with 10 pt size type!
If possible, have some professional photos taken of your office. This can make a big difference in the quality of the photos and how they appear on your website. You can even have a “patient” (either a real patient or a family member of your staff) in the photos to highlight the level of care you provide.
Patient testimonials
You simply cannot go without patient testimonials on your website. One recent study found that 59.9% of patients chose their medical provider based on positive online reviews, and 60% said they have avoided a medical provider because of negative reviews.
Highlighting a few positive reviews on your website can do wonders for drawing new patients to your practice. If you don’t currently have any testimonials to showcase on your website, just ask your happy customers! Using a service like ReviewMe can also make it easy to continue gathering reviews.
Consistent branding
Have you ever visited a website for a business and wondered if that was actually their official website? You might not have been able to pinpoint the reason at the time, but your questioning was probably due to a lack of consistent branding.
The aim is to provide a consistent experience for your website visitors across your entire website—and the rest of your online presence as well, including your social media pages and any other online listings. This should include using the same logo and practice name. Make sure your office hours, phone number, and address are updated as well. You could even consider using colors on your website that are similar to the colors in your office for an especially consistent patient experience.
These 8 factors are essential to creating an audiology website that draws in new patients and helps your practice succeed. To learn more about how you can build your practice online, please contact us at AudiologyPlus. With over 20 years of experience in marketing, we have the experience and expertise you need to grow your business.

Top 10 Marketing Ideas for Audiologists

Top 10 Marketing Ideas for Audiologists

The secret to success for a hearing practice is not a secret at all—you need loyal patients who love your practice. You know that you provide exceptional care and run a great office. However, in order for your practice to grow and thrive, you need other people to know that, too.
That’s where marketing comes in. To help your practice grow—no matter how big or small you are right now—we have the top 10 marketing ideas for audiologists:

  1. Referral Offers

One of your practice’s greatest assets is your patients! Word of mouth is a great way to bring new patients to your practice. So, why not give your existing patients (who already love your practice) an incentive to spread the good news?
A referral offer is a discount you offer to existing patients who refer a new patient to your office. In some cases, you give the new patient a discount as well; the details are up to you.
2. Reward Positive Reviews
In addition to word of mouth referrals, positive reviews are an excellent way to showcase how much your patients love your practice. When potential new patients research your office online, they will be able to see those positive reviews, which could influence them to choose your practice as their new audiologist.
Consider offering a reward to existing patients who submit a positive review. This could be a discount on their next appointment or a gift card to a favorite local restaurant. Submitting a review is very easy and takes little time on their part, especially if you use ReviewMe.
3. SEO and Local SEO
Search engine optimization, or SEO, is critical to the success of any practice. SEO is what enables potential new patients to find your practice online. Local SEO is especially important for location-based businesses like audiology practices.
VisibilityBooster is a powerful tool for improving your website’s online presence and gaining valuable SEO traffic. With this tool, more people will find your practice, your website will rank higher in search engine results, and you will also be notified of new online reviews.
4. Fun Content
As an audiologist, content related to everything-audiology is probably of great interest. However, to put it frankly, audiology isn’t fascinating to everyone. That’s why it’s important to feature some fun content on your website, too.
One way to bring some fun to your website content is to make use of your blog. A blog allows you to add more personalized content that you can tailor to topics that are relevant at the time. Of course, you can still create blog posts about audiology-related topics, but they don’t all need to be about audiology. Consider creating blog posts about fun topics like office birthdays and celebrations, local events, practice milestones, and even your staff’s favorite recipes.
5. Video Tutorials
If you’ve been on Facebook lately, you might have noticed that more and more people are posting videos instead of written content. That’s because so many people prefer watching videos to reading lengthy posts.
Use that to your advantage! Create simple, easy-to-follow video tutorials for tasks that patients frequently inquire about. This may include how to insert a hearing aid battery, how to clean a hearing aid, etc.
6. Telehealth
In this day and age, having an alternative to in-person appointments is crucial. For many patients, telehealth virtual appointments are more cost-effective and use less of their time than driving to and from appointments at the office. Telehealth is also essential during times when health risks are high, such as during the COVID-19 pandemic.
Telehealth services like myVirtualClinic allow you to provide personalized, quality care to your patients, no matter where they are. As long as they can connect with you via their computer, tablet, or smartphone, you can serve them.
7. Create Customer Campaigns
You already know that not all of your patients are the same. You have patients of different ages and genders, not to mention family demographics, financial backgrounds, and more. Because your patients are so unique, you should have customer campaigns that target these different “types” of patients.
For example, maybe you have certain marketing materials that are targeted towards seniors. These will differ from the marketing tactics you use to target the parents of deaf or hard-of-hearing children. You can also use different marketing platforms to reach varying audiences. Be sure to consider email, direct mail, social media, PPC, and other types of advertising.
8. PPC
Pay-per-click advertising is just what it sounds like: you pay each time someone clicks on your online ad. This can be a cost-effective way to advertise, as you won’t pay for any ads that are not clicked on.
If you want to get your biggest bang for your buck when it comes to PPC, try PPC+. This program is designed to get your business listed at the top of Google results, to keep your practice on people’s minds, and to ultimately draw new, high-value patients to your office.
9. Request Customer Feedback
Even happy patients might have ideas about how you can improve your practice. You won’t know unless you ask them! Don’t be afraid to ask your patients for feedback about their experience at your office. This feedback can be a valuable way to improve your services and enhance your patients’ experiences.
If you do happen to get an unhappy patient, ask them for their feedback, too. This could give you important insight into what could be changed so you have fewer unhappy patients.
10. Have a complete, fresh, branded, and modern website
One rule of marketing in the twenty-first century is that if you don’t have a website, you are missing out on a huge portion of patients. For some people, if you aren’t online, you might as well not exist!
It’s important to not only have a website, but also to have one that’s complete, fresh, branded, and modern. You never want potential patients to become frustrated with your website because they cannot find the information they need or it’s too difficult to navigate; frustrated website visitors typically leave your site and rarely become patients. If your website needs a refresh (or you need a website, period), check out our exceptional, modern website services.
With these 10 tips, you’re well on your way to growing your practice. If you would like more information about how to market your practice online and how we can help, please contact us at AudiologyPlus.

Increase hearing aid sales

Want to Increase Hearing Aid Sales? This Is What You Need to Know

As a hearing healthcare practitioner, your business depends on your patients. If your practice is like most hearing practices, you rely not only on appointments but also on sales–hearing aid sales. So, how can you increase hearing aid sales and therefore boost your business? Here are a few simple ways to increase hearing aid sales:

  • Listen to your patients’ needs.

Pushy salesmanship does not earn repeat customers–and it rarely earns sales. Rather than pushing certain devices on your patients, listen to their needs. Listen to your patient’s preferences, difficulties, and interests. This will allow you to make better recommendations that better fit their particular needs.

  • Follow up with your patients.

Once a patient purchases hearing aids, be sure to continue following up. Make sure they know you have not forgotten about them or their needs. Follow up to make certain that their devices are functioning properly and that they know how to appropriately care for their hearing aids.
It can also be helpful to take the opportunity to remind your patients about follow-up appointments, routine maintenance, and regular fittings.

  • Offer financing options.

Do not let financing be the reason you miss out on additional hearing aid sales. If the hearing aids your patient needs are a little outside their price range, offer flexible financing options that fit their needs. Make it simple for every patient to afford the device that is best for them.
It is also important that the way you explain financing options is clear–and that every member of your team can also clearly explain the financing options. Confusion will only hurt your practice and your sales.

  • Get a modern website.

A modern practice needs a modern website. On your website, you can feature the hearing services you offer, including hearing aids. This helps patients (both current and potential) find the services and devices they are looking for.
With a website built to the latest specifications, your site will function and display optimally on all types of devices. This includes mobile phones, tablets, laptops, and desktop computers. You will also want to consider adopting telehealth to ensure you can serve patients who can’t easily travel to your office. You can troubleshoot and manage hearing aids over telehealth!

  • Focus on Local SEO.

Of course, a modern website will not do much to bring your practice more patients and more sales if people cannot find your website. SEO (search engine optimization) ensures that people who are searching for your services will find them. Local SEO is especially important for making certain that people in your area find your practice.

  • Highlight positive reviews.

In today’s world, reviews are an important part of choosing both products and providers. Showcasing positive reviews on your website can help potential customers feel more comfortable in trusting your services and purchasing the hearing aids you offer.
To do this, you need to gather reviews from your existing patients. Once you have a few glowing reviews, you can start to feature them on your website.
At AudiologyPlus, we have over 20 years of experience in marketing hearing healthcare practices, and we are dedicated to helping your business succeed. If you need help with a modern website, SEO, reviews, or other online marketing services, we have the expertise you need. We welcome you to contact us today to learn more about us and how we can help your practice grow.

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids.
Of course, this new law comes with limitations regarding the amount and frequency of coverage for hearing aids. According to this law, private insurers and MaineCare are required to cover the cost of hearing aids up to $3,000 every three years. In addition, policyholders with deductibles greater than $3,000 that have not met the deductibles at the time of purchase may be responsible for the entire cost of the hearing aid.
Maine is the fifth state in the United States to require private health insurers to cover hearing aids. Before Maine, the states of Arkansas, Illinois, New Hampshire, and Rhode Island required hearing aid coverage for both adults and children. According to a report by the state’s Bureau of Insurance in 2014, as many as 173,000 Maine residents have some level of hearing impairment. This new law could mean that more of these people with hearing impairment seek hearing aids.
It is an unfortunate fact that many people go without hearing aids due to the cost. In states where hearing aid coverage is not required, most insurance plans do not cover hearing aid costs. When they do cover hearing aids, it is usually only a small amount like $1,000. With many hearing aids costs as much as $4,000 per ear, the coverage amount is simply insufficient.
Supporters of the new law hope that the knowledge that their insurance will cover at least a significant portion of the cost of hearing aids will push people with hearing loss to seek treatment. Early treatment is important for those with hearing loss, as untreated hearing loss is linked to serious health conditions like depression, falls, anxiety, and cognitive decline. People with untreated hearing loss are also more likely to suffer social withdrawal and isolation, as well as loneliness.
In addition, people who begin wearing hearing aids earlier become more used to the devices and are more likely to continue using them in the future. Hearing aid usage can lead to greater communication, increased involvement and engagement with the community, and improved quality of life.
For many people who are uncertain whether they are experiencing hearing loss, the new law provides an extra reason to have their hearing evaluated. These people will be able to feel confident that if they are indeed experiencing hearing loss and need hearing aids, their insurance will cover the cost up to $3,000 per ear. This will likely encourage many people who have been putting off their hearing screenings to set up the appointments they need to receive the high-quality care they deserve.