August 21, 2018
A person holds a phone with customer reviews on it

Enhance Your Content Marketing with Patient Reviews

Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85%
August 1, 2018
Hearing professional reaches out to a happy patient

Why Patient Satisfaction is More Important Than Ever

Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever
July 1, 2018
3 arrows in the bulls-eye of a target

Reach the Customers You Want with Precision Targeting

A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching
June 18, 2018
professional gives speech to group

7 Free Marketing Ideas for Your Hearing Practice

Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with
June 11, 2018
Hearing professional shakes patient's hand

Best Practices: Asking Your Patients for Online Reviews

The world of online reviews is a tricky one. Certain businesses, like restaurants and hotels, effortlessly receive dozens of reviews. Other businesses, however, can struggle to
May 21, 2018
A woman looks at a laptop among collagues

5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice

Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of people
May 7, 2018
Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew
April 22, 2018
Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or
March 12, 2018
Woman writes a blog on her computer

Boost Your Practice by Guest Blogging

Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize
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