Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches.
While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of local searches is not so simple. Many factors go into how Google and other search engines rank webpages on search engine results pages (SERPs).
To simplify the issue, we have identified a few key tips to help you be successful with local SEO:
- Provide your practice’s information to Google.
Have you ever searched for a business on Google (or another search engine) and found a variety of responses among the results? For example, perhaps you found the business’s main website, as well as a listing on a third-party site. Your search may have also turned up mentions on social media or an unclaimed business listing.
Make sure people who search for your practice online find the right information, not a hodge-podge of any mention of you on the Internet. To do this, you need to provide your own information to Google. You can make sure you have uploaded or created the following information for your practice:
- Website content that includes your office location, services, and products
- Supporting information about your practice on other websites
- Image content
- Video content
- Social media content
- Local business listing content (including a complete Google My Business listing)
On any other websites or platforms that feature information about your practice, make sure that information is accurate and up to date. If you receive reviews on these platforms, respond to them in a timely manner.
- Fight back when necessary.
While Google might seem all-knowing, the tech giant can make missteps. Operating on such a global level means that sometimes, things slip through. While these might seem small in the grand scheme of the Internet, they can have a real impact on your business. In certain cases, it may be necessary to fight back against issues that are damaging to your practice’s online presence. These may include:
- Having your reputation targeted and attacked by competitors or members of the public who post fake negative reviews of your business
- Being outranked online by businesses that violate Google’s guidelines
- Having Google experiment with local features that have direct negative effects on your business
These other and other types of issues should be fought. While it’s important to choose your battles, if something is impacting your business, do not be afraid to speak up and make things right.
- Become a local business force independent of Google.
While providing your information online and fighting against wrongful practices can help your local SEO performance, you can also benefit from standing out locally—offline. Focus on listening to your patients, meeting their needs, exceeding their expectations, and beating the competition in every way you know how.
It is also important to take advantage of other avenues for advertising (which may make their way back to your Google ranking), such as print and TV news, local business organization newsletters, school newsletters and papers, and any form of publication surrounding non-profits, charities, or government.
With these simple steps, your business is well on its way to becoming a local force to be reckoned with. To learn more about how you can succeed in local SEO and grow your business, please contact us at AudiologyPlus today. With over 20 years of experience in marketing, we are here to help.