August 9, 2018
Woman looks at her smartphone while walking in a city

How to Get Local People to Find You Online

The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your
July 1, 2018
3 arrows in the bulls-eye of a target

Reach the Customers You Want with Precision Targeting

A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching
April 22, 2018
Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or
April 17, 2018
Woman accesses her website using secure credentials

How Secure is Your Website?

Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an
April 8, 2018
Person looking at graphs and tables about their website's traffic.

6 Website Traffic Metrics Worth Paying Attention To

Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount
March 23, 2018
Woman records video on her phone

How Video Can Skyrocket Your Practice’s Online Presence

Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one
March 16, 2018
Man with social media concepts in hands

5 Best Practices for Marketing Your Hearing Practice with Social Media

Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook
February 28, 2018
Hearing Professional Interviews New Patient

Top Digital Strategies for Impressive Patient Retention

Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls
February 5, 2018
Woman happy about SEO tactics working for her hearing practice website

7 SEO Strategies to Get Your Hearing Practice Found Online

Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and
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