How to Attract New Patients Online in 2021 and Beyond

How to Attract New Patients Online in 2021 and Beyond

Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients to your business in 2019 is probably not the most effective way to continue attracting new patients in 2021. However, generating and converting new leads can certainly be done in 2021 and beyond. All it takes is a little insight and flexibility.

Here are five effective ways to attract and keep more patients this year and in the future:

  1. Focus on building relationships.

More than ever before, your patients want to know that they can count on you for everything they need during uncertain times. And that kind of trust and loyalty does not come from how well your website performs in online searches or how eye-catching your practice logo is. That trust comes from building and sustaining a relationship.

From the time a patient comes in contact with your practice—whether they submit an online information or appointment request, call your office, or come in for their first appointment—you should start building that relationship. Many office management systems offer options for keeping in contact with your patients both before and after their appointments. Make sure your patients know you are there for them.

  1. Create website content your patients need.

As you know, your new (and existing) patients have a variety of needs. For example, some might be looking for general information about hearing aids because they think they might need some. Others might be looking to purchase a specific brand of hearing aids they already know they want. The goal is that your practice answers both questions and meets both of their needs. One way to do this is to provide quality content, as well as online shopping options.

  1. Cater to your returning website visitors.

If you attract a new website visitor, great! This is the first step to acquiring a new patient online. For some website visitors, however, it takes more than one visit before they “take the plunge” and schedule an appointment. A second-time or third-time visitor means they are certainly interested in your services. In fact, a 2017 study found that a returning visitor was nearly twice as likely to convert as a first-time visitor. Therefore, it is essential that you convert that returning visitor into a patient.

Be sure you are answering the questions you expect a returning visitor to have. Take advantage of tactics like remarketing to remind that visitor of the reason they were interested in your practice and your website in the first place.

  1. Use the power of video.

They say a picture says a thousand words. Then how many words does a video say? Video can be a powerful tool for capturing your website visitor’s attention and expressing things about you, your services, and your practice that might be difficult to translate into text. In addition, video has been shown to a very effective conversion booster. One study discovered that featuring a video on your landing page can increase conversion by 86 percent.

  1. Create attention-grabbing content.

Speaking of landing pages, take a look at your website’s landing page. Does it capture your attention within five seconds? Ask the same question as you look at your marketing email headlines, blog posts, social media posts, and other types of online content. If it does not capture your reader’s attention within five seconds, you have lost them.

As noted above, video can be a great way to capture your visitor’s attention and eventually convert them into a patient. Another tip to try is featuring real patient reviews and testimonials.

Generating and converting new leads in 2021 is not so different from before—focus on your patients’ needs, and you’ll come out on top. For more information about how you can attract new patients online and how to navigate online marketing in 2021, please contact us today at AudiologyPlus. We are eager to help you grow your business.

Everything we “unlearned” in 2020

Guiding Principles for Digital Marketing in 2021

What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce.

While you might have learned a lot in 2020, you probably also had to “unlearn” a few things when it came to business. This might apply to how you communicate with your patients, how you sell to your customers, how you attract new patients, and how you keep your patients. If 2020 taught us anything, it was that we cannot predict the future. Keeping that in mind, here are a few guiding principles for your business in 2021:

  • Selling does not look like it used to.

Before the pandemic hit, you had a system for how you sold services and products to your customers. You could predict much of your clients’ purchasing behavior. Then everything changed. You might have stopped conducting in-office appointments for time, or at least you limited them. Many clients changed their behavior, preferring to do their appointments and their purchasing online.

In 2021, this will not change. Many people will likely continue to limit how much they go out into public spaces, even as vaccines are administered. For some of them, it is an issue of health risk. For others, they discovered new ways of doing things that they actually like, such as e-commerce purchases and virtual audiology appointments. You will need to cater to these clients in order to obtain and keep their business.

  • You will probably need to change your tactics (again).

Now is the time to evaluate all of your tactics and see how well they work in today’s world. Check everything—your marketing emails, your appointment reminders, your website and its offerings, your e-commerce options, your mobile pages, etc. Make sure everything makes sense for the “new normal” we are living in and caters to your clients’ current needs and preferences.

Keep in mind that nothing is set for 2021. Changing your tactics now to accommodate what works today (as opposed to what worked before 2020) does not mean you won’t need to change your practices again.

  • Data is shifting.

If you previously had data on your target market, it is now outdated. You will need to continue to gather new data for how patients find your practice, how they interact with you, how they use your website, and much more. Data will continue to be in flux this year, so monitor your data regularly and adjust your business and marketing practices accordingly.

We learned a lot in 2020 about how quickly business practices and consumer behavior can change. 2021 promises to be a year of learning and growth as well. To learn more about how to navigate today’s business world and help your audiology practice grow, please contact us at AudiologyPlus today. We are prepared to help your business succeed, no matter what this year brings.

How Digital Communication Plays an Essential Role in Lasting Consumer Relationships

How Digital Communication Plays an Essential Role in Lasting Consumer Relationships

The ways you do business, care for your patients, and market your practice have all changed over the last 9 months, thanks to the worldwide COVID-19 pandemic. While some of these changes might be temporary, such as travel restrictions or local lockdowns, others are not. The pandemic has forever changed the way businesses market their services and products, as well as how you interact with your patients.

The changes in how you engage with and market to your patients are not caused only by pandemic-era practices like social distancing; they are also caused by greater, more lasting effects of the coronavirus pandemic. Many people’s livelihoods have been put in jeopardy, and people have a greater concern for personal and public health and wellbeing.

You may remember that in the early days of the pandemic, many companies sent emails to their clients to share their concerns about the virus, to update them on new practices, to make them aware of any business closures, and to inform them of their safety measures. (Your own practice may have even sent such an email!) Messages like these resulted in a 19 percent increase in email send volume in March over January 2020. With such a large volume of emails being sent, it is crucial that your messaging resonates with your clients and draws their attention.

To earn and maintain the attention of your audience, you must focus on customer-first digital communication and engagement. Customer-first messaging should take into account your patients’ concerns, desires, emotions, and needs. Here are a few important traits to focus on:

  • Empathy

Be aware of what your customer needs, and then support their needs, respect their decisions, and value long-term loyalty over short-term gains. In these unprecedented times, some people may be holding off purchases and controlling their spending more than usual. If you are able, consider offering additional options for need-based financing to assist clients who are facing financial hardships.

  • Trust

Trust has always been important for business-client relationships, but it is now paramount. Consumers are gravitating towards companies they can trust. Make sure you are one of those. Convey your messaging in honest, simple terms, prioritize building relationships with your clients over transactions, and communicate your business policies in easy-to-understand wording. As always, follow all applicable privacy practices.

  • Relevance

Relevance may be more difficult to achieve, but it can be done if you use customer data. Relevance focuses on providing your client with what they need when they need it. This may take into account factors such as location, recent activity, and current environment.

As you incorporate each of these points into your digital communications, remember that the goal is to build and maintain relationships with your clients. Engaging with them on a personal level is more important than ever. This may require you to reach beyond the forms of communication you have used in the past. Today’s digital engagement is accomplished via email, social media, and other marketing channels. You can also build trust with your clients through online reviews, which allow them to see what others think of your services. It may take some time to adjust to the new ways of digital communication, but it is certainly doable—and well worth it. To learn more about how digital engagement has changed in 2020 and how you can best attract new clients, we welcome you to contact us at AudiologyPlus.

The profound ways COVID-19 has changed digital marketing

3 Profound Ways COVID-19 Has Changed Digital Marketing

For a moment, think about your life just one year ago. December 2019—was it different from your life in December 2020? Thanks to the global COVID-19 pandemic, it is likely that your life now looks fairly different from last year. You have probably seen changes in how you work, how you travel, how you interact with others (whether they are your friends or your patients), and almost every other aspect of your life.

With so many changes to our daily lives, it is no wonder that COVID-19 has affected marketing as well. So, do you plow forward with your marketing strategy that was established pre-COVID (and is now outdated for the changed world we live in)? Or do you scrap your marketing plans altogether?

The best answer is neither! You can still find effective ways to market your business; you simply need to take into account the changes that have impacted businesses, consumers, and the world at large in the past year. Consumers are still out there (in fact, consumer spending is booming and eCommerce sales are 30 percent higher than in 2019). Here are three big ways marketing has changed thanks to the COVID-19 pandemic and how you can make each one work for you:

  1. Take the “new normal” into account in marketing.

As mentioned above, almost everything about daily life has changed in some way due to the pandemic. Be sure to take this into account in your marketing. Adjust your messaging as needed to allow for precautions like social distancing, face coverings, travel restrictions, and more.

For example, you may be offering virtual audiology appointments and eCommerce to help limit exposure for both your patients and your staff. Highlight these options and the safety measures your practice has put in place to help patients feel at ease.

2. Truth in advertising is paramount.

In the early days of the COVID-19 pandemic, misinformation about the virus was rampant. Misleading information was so prevalent that companies like Facebook had to step in to remove these claims from their platforms. Due to this and other misinformation that has spread throughout the year, many consumers are now hyper-aware of the importance of truth in advertising.

As a hearing healthcare professional, your marketing likely does not focus directly on the coronavirus. However, truth is still paramount. Be sure to maintain truthful, transparent marketing messages and build trust with your audience. One way to do this is to highlight reviews from real patients. This helps potential new patients see the high level of care you provide.

3. Take advantage of local advertising opportunities.

It would be an understatement to say that COVID-19 was not the only big news story of 2020. With so much going on in the country and the world, many people have paid more attention to the news—and they are focusing on local news outlets. In a survey conducted by Pew Research, 61 percent of respondents said they were following the news about the coronavirus, with 23 percent of them saying they paid more attention to local news outlets than national ones.

With such a focus on local news, it is the perfect time for you to explore local advertising opportunities. This is ideal for a largely location-based business, like hearing health services.

Daily may have changed drastically in the past year, but these changes have brought new opportunities for digital marketing. To learn more about these changes and how you can take advantage of them to grow your business, we invite you to contact us today at AudiologyPlus. From websites and SEO to online reviews and eCommerce, we are here to meet your digital marketing needs.

Responsive design & virtual options for audiologists

The Necessity of Responsive Design & Virtual Options

As a hearing professional, you have a lot on your plate—especially now. Of course, your top priority is still to provide the best possible care for your patients. You are also likely looking to grow your practice and attract new patients. As the worldwide COVID-19 pandemic continues and people continue to learn how to navigate the new “normal,” your strategies for finding and serving patients may be a bit different from the tactics that worked in the past.

One of the most obvious changes is that virtual options are now more important than ever before. In fact, they are not only important; they are crucial. These virtual options to offer your patients may include a website for your practice, social media pages, and online reviews. You may be focusing more on finding new patients online through targeted ads. And perhaps most important for your patients, you may be offering telehealth and eCommerce options that allow them to receive the care, services, and products they need from their home.

When considering virtual options, it can be all too easy to look at design as an added expense. However, you should consider it an investment in your practice and your patients. With many people limiting their contact with others—particularly if you serve high-risk communities like the elderly—your business is not the only one stepping up their game online. The truth is that customers have multiple options, so you need to make yours the best one.

One way to help your practice come out on top is to invest in the design of your website. Patients prefer options that are sleek, modern, and accessible. If your website is outdated, difficult to navigate, or does not function properly on mobile devices like tablets and smartphones, you may lose potential patients before they even get to know who you are and what you offer.

The key is a responsive website—which means that your website design and formatting responds to the device the website visitor is using, whether it is a desktop computer, laptop, tablet, or smartphone. This ensures that your website functions optimally, no matter how the potential patient accesses it. Responsive websites can also make sure that the most important information, including your phone number, location, and other contact methods, are presented prominently and clearly.

Once you have a responsive website, along with other virtual options like telehealth and eCommerce, is your work done? No! To ensure that you continue to bring your patients the best possible online experience, you need to continually reevaluate your online offerings and their performance. Do patients tend to spend a long time on certain pages? If so, make more like them! Do they hit the “back” button quickly on other pages? That page might not be presented optimally. Continue to make certain that it is easy for patients to access telehealth appointments and your eCommerce offerings. And of course, website design trends change every few years as well, so you cannot rest on your laurels for too long.

In a time when virtual options are essential, you can continue to grow your practice by prioritizing your online presence and offerings. At AudiolgyPlus, we are dedicated to providing you with comprehensive, streamlined services that make it easy for you to upgrade your practice’s virtual options. To learn more about what we offer and how our services can help your business grow, we invite you to contact us today.

Identifying Online marketing scams

5 Key Tips for How to Recognize Online Marketing Scams

The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it.
However, did you know that many scams exist in the online marketing world as well? These scams are created with basically the same goal as that of the Nigerian prince scam: to take your money and give you nothing in return. As a business owner, you need to be savvy about online marketing scams and know how to recognize them.
Here are five key tips for recognizing online marketing scams so you can avoid them and spend your money elsewhere:

  • Check out a company’s credibility.

This one requires you to do some homework on the marketing company. One common way a company may try to build credibility is by listing big-name companies on their website and claiming they have worked with them. In reality, they may have done some work with a small subdivision or subsidiary of the larger company, and then they try to pass it off as work for the larger, more recognizable company.
Ask your contact at the marketing company whether they have a reference at the big-name company that you can speak with. Ask them to specifically point out the results they achieved for that company.
In checking a company’s credibility, other common tactics include claims about awards, press releases (“as seen on…”), or the size of the company. All of these can be misleading. Check sources like the Better Business Bureau, your state’s Attorney General, or the Federal Trade Commission to see if the company has listings or feedback regarding scams.

  • Beware of “guaranteed results.”

If a marketing company says they can guarantee your website the #1 spot on Google, they are not being honest. Google has addressed this claim with the following statement:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

  • Watch out for constant pressure and false urgency.

If a marketing company is constantly pressuring you to sign a contract with them before a certain deadline, they are resorting to gimmicky sales tactics. A professional, trustworthy company should provide you with the information you need to make a decision, and then give you time to consider your options.
Adding a sense of urgency by begging you to sign up “before the next Google update” or “before all spots are reserved” should be met with skepticism. Be aware that Google is constantly updating, so the marketing company you choose should be able to handle any Google update that comes.

  • Most problems are not real.

If someone calls you claiming to be from Google and says you have a problem with your Google Business listing, they are most likely NOT with Google. To be honest, Google probably isn’t going to call you, even if you do have a problem with your Google Business listening!
The same issue goes for cold calls saying that your website has been hacked, is broken, or contains spam. Sure, you may have a few small bugs on your site that could be fixed. However, most calls like this are only designed to cause panic and spur you to spend exorbitant amounts on unnecessary fixes (for problems that are often not real).

  • Avoid outsourcing.

To be clear, the general practice of outsourcing is not bad. However, if a digital marketing company is outsourcing work on your website to unqualified workers, you will not be getting the quality or results you need and have paid for. In fact, if the work is outsourced to people who resort to black-hat, low-value, or spammy tactics, the work may do more to damage your online presence than to help it.
Ask directly whether the company outsources their work. Get it in writing in your contract that work for your business will NOT be outsourced. Ask to speak with the person who is actually doing the work for your website.
While these tips may seem simple, they are key to helping you recognize and avoid online marketing scams. To learn more about how to avoid scams and how you can more effectively build your business online, we welcome you to contact us today at AudiologyPlus.

COVID-19 & Digital Marketing

Digital Marketing Strategy & Planning in the Age of COVID-19

It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and your practice may have new guidelines for welcoming patients into the office.
However, have you considered how COVID-19 has affected digital marketing? Just as in so many other realms, the pandemic has changed everything in digital marketing—and none of the rules we knew prior to COVID apply now. So, as a company that needs digital marketing, what does this mean for your business?
Let’s start with strategy and planning. Once you have adapted these to the new digital marketing landscape, everything else should become clearer. Perhaps most important is the need to be efficient and effective in your digital marketing strategy and planning. Here are a few simple tips to streamline and optimize:

  • Be able to connect what has been planned to what has been completed.

Measuring outcomes and analyzing spending and strategies are perhaps more important now than ever before. Marketers should be able to easily understand what has been planned and budgeted, the accompanying timelines and goals, and what has been delivered.
Once you are able to connect these data sets, you should be able to quickly assess spend, reach, and engagement. Based on the outcomes, you can adapt your future planning and budgeting to favor the most effective and efficient strategies.
Clear, transparent, and effective communication has become paramount in this age of remote work. This includes communicating about your digital marketing strategies, planning, outcomes, and insights.

  • Know how to optimize marketing strategy.

In the 2020 climate, you frankly do not have room to spend time and money on strategies that are ineffective. If a certain channel or campaign type is not bringing in a return or is not contributing to your goals, you need to reevaluate your marketing strategy.
Do not be afraid to optimize by revising your messaging on a specific channel, modifying your strategy, or even halting an ineffective campaign. Using the data mentioned above—connecting what is planned with what has been delivered—you can pace your campaigns to better meet your objectives.

  • Make sure your audience is seeing what you produce.

Put simply, you can have the best digital marketing products in the world, but if no one sees them, they will not help your business. Use verification and viewability metrics to ensure that your ads are being seen by your audience.
As part of this, it is important to ensure that any materials meet brand safety standards and to detect any fraudulent ad activity. Verification and viewability can be valuable in preserving and enhancing the efficiency and effectiveness of your digital marketing strategy.
With these guidelines, you can ensure that your digital marketing efforts are both effective and efficient. To learn more about how digital marketing has changed in 2020, we encourage you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are ready to answer your questions and help you navigate today’s unique challenges.

Essential Digital Marketing Strategies for COVID-19

5 Essential Digital Marketing Strategies for COVID-19

Although the COVID-19 pandemic has been ongoing for a few months now, you may still feel uncertain about how to navigate certain aspects of daily life—including those related to your business. Should you give up on your business plans and goals? Or push forward? And whatever you choose, how do you do it most effectively for a solution that feels right for you, your team, and your clients?
Here are five key digital marketing strategies that are essential to consider as we continue to navigate life during the COVID-19 pandemic:

  • Revisit your business goals.

There is no denying that business is not going on as usual—for anyone. Reassess your business goals with the new reality in mind. As you do so, here are a few questions to keep in mind: What are your clients looking for now? How can you offer that to them? How do you let them know what you are offering and how they can access it?
Many businesses are finding themselves doing more online work and marketing now than ever before, so focus on how you can serve your clients online. You may also want to reevaluate your budget and allocate some funds that were assigned to in-person marketing to digital marketing.

  • Avoid flooding your clients with outbound messages.

Do your clients want to be kept up to date about your latest services and products? Yes! Should you message them if you are changing your services, hours, events, or other important information? Absolutely!
With that in mind, however, your clients probably do not want to receive an email from you three times every day. The pandemic should not be a marketing ploy. Message your clients when you need to, but avoid overdoing it. You should also use email list segmentation when needed so you can message only those for whom your message will be relevant and valuable.

  • Identify and use the strong points in your online presence.

As noted, your digital marketing efforts and online presence will now be more important than ever. Even in areas that have reopened, many people are still choosing to stay home whenever possible and opt for online services over in-person ones.
This makes it essential to use your online presence to your advantage. Perhaps you can offer extra perks or rewards to clients who purchase online services or products. Use analytics to identify your best offline clients, and nudge them toward your online offerings. You should also check your messaging to make sure clients are not being pushed to in-person services at this time.

  • Test your online services and inbound marketing.

Should you experience an influx of online business, are you ready to handle it? Test out your inbound marketing channels, including your website, links, any videos, brochures, etc. Make sure it all works as you plan.
This is also a great time to update your website content. If you have noticed your clients asking new questions related to COVID-19, add them to your FAQ. You can also analyze search data to see what clients are asking about most right now, and be sure you answer those questions on your website.

  • Prioritize analysis and measurement.

Put simply, you won’t know what’s working and what isn’t if you don’t measure it! Data analysis and reporting are crucial during this time when you are learning again what your clients want and need. Pay attention to search terms they use, which pages they visit most on your website, and what services and products they purchase most frequently.
All of this data can help you fine-tune your marketing and offerings. If you find that a certain type of messaging drives the most engagement, use that as a guide to inspire new messaging of the same type.
While the COVID-19 business world is new to all of us, these key strategies can help you navigate your business with purpose. To learn more about online marketing at this time and how AudiologyPlus can help your business grow, we invite you to contact us today.

Become a Google Partner

How to Become a Google Partner and Earn the Partner Badge

If you have used Google Ads to market your hearing practice, you might have heard of the Google Partner program. Today, we’re going to review what it means to be a Google Partner, how to become one, and how to earn the official Google Partner badge.
First, Google Partners is a program that Google developed for people who use Google Ads to market online. Once you become a Google Partner, you will receive access to resources like additional trainings, special events, and industry research. You can also earn the Google Partner badge, which shows that a member of your team has demonstrated skill and knowledge in using Google Ads and that your business has grown through Ads.
How to Sign Up for the Google Partners Program
Although it might sound rather elite, signing up for the Google Partners program is actually quite simple. Plus, the program is free. Here is how to join:

  • Visit the Google Partners website.
  • Click the tab that says “Join Google Partners,” and then click “Join Now.”
  • Sign in to your Google Ads account (if you are not already signed in). You will need Admin access on the manager account in order to sign up for Google Partners.
  • Read through the disclaimer and Terms of Service for the program. Then click “Accept and continue.”
  • Select the correct Google Ads manager account.
  • Enter your company name, website, and location.
  • Click “Save.”

That’s it! You will then be directed to the Partners section of your Google Ads account, where you will have access to all of the Google Partners features.
How to Earn the Google Partner Badge
There are two Google Partner badges: the Google Partner badge and the Premier Google Partner badge. Each one has its own requirements. This article will cover how to earn the Google Partner badge. Here is how to qualify:

  • Company performance:

You can meet the performance requirement by demonstrating solid overall ad revenue and growth, and by maintaining and growing your customer base. Google Partners will evaluate your account over 18 months to ensure that you have met the performance requirement. You must have spend activity on your account for at least 12 months to qualify.

  • Ad spend:

You must meet a 90-day minimum ad spend of $10,000 USD across your accounts.

  • Certification:

At least one member of your team must be certified in Google Ads.
Once you have qualified for the Partner badge, it can be displayed on your website and marketing materials.
You can easily check your Partner badge status by logging in to your Google Ads account. Once you are in your account, click on the “Partners program” tab, and then find the “Badge status” card. This will notify you whether your company has earned the Google Partner badge. Once you have earned your badge, this card will also display whether you are at risk of losing the badge.
Google has announced that the Partner badge requirements will be adjusted in 2021. You can see their article here for more information on the upcoming changes.
If you would like to learn more about the Google Partners program or how to earn the Partner badge, we invite you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are here to answer your questions.

Boost in Online Hearing Services

New Study Foresees a Boost in Online Hearing Services

As the world continues to combat the COVID-19 pandemic, it is becoming increasingly clear that some things will simply never be the same again. Other things may return to what was previously considered normal, but it will take time. Social distancing of six feet is being enforced in stores, restaurants, offices, and other public places, and certain businesses are requiring temperature checks before admitting entrance as well.
While this means you may be able to return to your favorite restaurant soon (with new restrictions and guidelines in place), what does it mean for your hearing practice? Will everything go back to “normal”?
According to a survey conducted in April 2020, your practice may not go back to normal—but that is not necessarily a bad thing. The survey was conducted in Spain, with 782 persons from the Spanish audiology industry taking part. It was carried out during the height of the lockdown in Spain, from April 20-24, 2020.
First, the survey revealed that most practices had taken a big hit to their business due to the COVID-19 pandemic and ensuing lockdown restrictions. In hearing aid sales, 77 percent of practices claimed they saw a 100 percent reduction in turnover from device fittings. 52 percent reported a similar loss of business in accessory sales, and 45 percent said they had registered zero income from repairs during the time in question.
Because of the reduction in sales and income, many practices reported they had had to take measures in regards to their staff. 76 percent said they had taken measures that affected employees, and 40 percent planned on a reduction in their overall business budget. 26 percent reported that they expected to spend in order to announce the reopening of their practices.
However, the survey reported more than only the business losses suffered by these Spanish audiology practices. Almost half of the participants said they believed an upturn in sales would come in the fall, around September or October. 20 percent of respondents, on the other hand, believed they would have to wait until 2021 to see an increase.
As for returning to “normal” practices, 61 percent of participants reported that they expect their sales revenue to continue coming through traditional channels. In other words, they expect that they will continue to make income through in-office visits and in-person appointments. 34 percent of respondents, however, foresaw a “mixed model” of business, with both online and offline services.
Many hearing practices have adopted a service model that is focused more on online services since the beginning of the COVID-19 pandemic. This includes virtual appointments, at which the hearing specialist and the patient meet online. As seen by the respondents to the survey in Spain, it is not expected that online services will cease once lockdown restrictions are lifted. Some patients may choose to continue virtual appointments, especially if they have health concerns and would prefer not to go to public spaces.
Because of this continuing shift to a mixture of online and offline services, it is essential that you are prepared to accommodate your clients, no matter how they prefer to meet with you. Telehealth services like myVirtualClinic are ready to help you easily make the shift to online hearing healthcare.
To learn more about the importance of offering online services at this time and how you can better meet the needs of your clients, we welcome you to contact us today at AudiologyPlus. We are eager to help you grow your business.