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Is Pinterest the Future of Shopping and E-Commerce?

If this article were to list everything that has changed in our day-to-day lives between January 2020 and now, it would be an unending article. (And you probably don’t have time to read that!) So, let’s start by getting right to the heart of the matter at hand: the retail industry during and after COVID. It is undisputed that 2020 brought many changes to the retail industry and consumer behavior. What role will Pinterest play in the future of shopping and e-commerce, and how can you harness its power?

First, let’s review what Pinterest is and how it works. Although arguably less popular than other social media platforms like Facebook, Instagram, and Twitter, Pinterest boasted an impressive 459 million monthly active users in the fourth quarter of 2020. Pinterest works differently from other social media platforms. While you can still add friends and follow their posts, you are not sharing details of your life, recent activities, videos of yourself dancing (as is popular on TikTok), or “throwback” photos from your pre-COVID travels.

Instead, Pinterest allows you to share links from things you like around the internet. Pinterest calls itself a “visual discovery engine,” focusing on helping you find inspiration in images and links. Some of the most popular types of “pins” (or posts) on Pinterest include recipes, home decor, fashion, and more.

How does all of this play into the changes in the retail industry and consumer behavior in 2020 and beyond? Pinterest also facilitates online shopping. When you see a pin of something you like (whether it’s a sweater, a bookshelf, a hairstyling tool, or a lawnmower), you can click on that pin and be taken to the website where you can purchase. Brands can also purchase ad space on Pinterest, with the type of ads shown being tailored to each user’s preferences and behaviors.

Although Pinterest included this e-commerce functionality pre-COVID, the platform saw a huge increase in its use in 2020. In the first half of the year, Pinterest saw a 50 percent increase in users who visited places to shop on the platform. Pinterest knew they couldn’t rest on their laurels there—to continue to grow and provide the services their users need, the platform needed to continually adapt to new user behaviors. As explained by Milka Kramer, country manager UK and Ireland at Pinterest, “It is crucial for brands and marketers to align their efforts with this customer behavior and adapt their messaging. Many industries will see permanent changes in consumer behaviour after this period so the critical nature of insights will remain into 2021 and long after this is behind us.”

So, what is the future of shopping as we continue to deal with the COVID-19 pandemic and eventually move past it? Kramer believes the key will be to merge the best of in-store and online shopping experiences. E-commerce will continue to grow, and consumers will look for a shopping experience that is more than scrolling through products. Consumers are looking for inspiration and connection, and it is up to your company to give them that experience. To learn more about the future of e-commerce and how social media platforms like Pinterest can play a role in your company’s marketing, we welcome you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are ready to help you grow your business.

online reviews

Why Online Reviews Are Essential To Your Business’s Success

Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then you take a look at their online reviews and see that with over 100 reviews, they average a 1-star rating. Many reviewers comment on the poor service they received, the unappealing environment, and the disgusting food. Would you go to that restaurant? It’s highly unlikely.

The same goes for your type of business—and most businesses in this day and age. A new report found that consumers are reading reviews more than ever before. Since the beginning of the COVID-19 pandemic in 2020, life has been full of more uncertainty than ever before. In general terms, consumers trust real people more and big organizations less. This means that great online marketing for your business probably will not be enough to capture all of the new customers you want. You also need to harness the power of reviews.

Positive reviews have moved from “nice to have” to “essential” for your business’s success. Here are a few quick, important statistics to be aware of when it comes to how consumers use reviews:

  • 88 percent of consumers say reviews play a role in discovering local businesses.
  • 31 percent of consumers say they are more likely to look at a local business’s Google listing before visiting it than they were pre-COVID.
  • 58 percent of consumers say they are willing to travel farther to visit a business with higher reviews, and 47 percent say they are willing to pay more to patronize a business with higher reviews.
  • 92 percent of consumers say they will not consider buying from a business with a 1- or 2-star rating.

The report also delved into how businesses can acquire new reviews, how to make sure those reviews are positive, and how to change a consumer’s mind if any reviews are negative. Consumers reported that having a positive experience with employees was the leading motivation to leave a positive review. According to the report, only 24 percent of businesses respond to negative reviews all the time, yet 56 percent of consumers say a business’s response has changed their perspective on the business.

It is apparent that online reviews are a necessity in today’s business world, and having positive reviews that are both recent and relevant are crucial to attracting new customers. However, consumers report that they are much more likely to consume reviews than to create them. To ensure that your business receives the positive reviews it deserves, you need to be proactive about gathering reviews. An automated review system can help encourage satisfied customers to leave a positive review for your business, which can, in turn, help attract new customers.

To learn more about how you can use a review system to take advantage of the power of reviews, or if you want more information on how to be proactive in both capturing and responding to customer reviews, we invite you to contact us at AudiologyPlus today.

Reasons for Optimism in 2021

Reasons for Optimism in Audiology in 2021

As we begin 2021, you may be thinking that this year feels oddly similar to last year. Many people had hopes that 2021 would be completely different from 2020—free from the worries caused by a global pandemic and other far-reaching events. Although January 1, 2021, was not a magic date that ended all of the challenges, difficulties, or stress that began in 2020, there are many reasons to be optimistic in this new year.

2021 may indeed bear some similarities to 2020, such as adapted ways of doing business and living your day-to-day life thanks to the coronavirus pandemic. However, audiology leaders foresee a bright year in which audiology professionals around the world will continue to provide high-quality, personalized care to their patients. Here are a few reasons you can feel optimistic in 2021:

  • Greater access to hearing healthcare through telemedicine

One of the first challenges that arose at the beginning of the COVID-19 pandemic was how to care for your patients when it was a potential health risk to you, your team, and your patients to see them in person. A huge portion of audiology professionals rose to the occasion by adopting new technology that makes telemedicine not only possible, but a convenient, safe, and simple choice for providing your patients with personalized care.

While in-person visits will never be obsolete, telemedicine gives you a way to care for patients who cannot come to your office for any reason.

  • Highlighted importance of hearing health

Many areas of the country and the world have experienced lockdowns. In these times, when people had very limited contact with anyone outside of their household, it quickly became apparent how important hearing is. With more and more people turning to technology like video calls, making sure you can hear those you are speaking to is essential. This highlighted to many people that they had been neglecting their hearing health and encouraged them to seek the professional care they needed.

This trend will continue in 2021 as video calls and other technologies remain the norm for conducting business, attending school, reaching family members, and more.

  • Decreasing the stigma surrounding hearing aids

With more and more people realizing that they would benefit from hearing aids or other types of hearing health care, the stigma surrounding these devices is fading quickly. Hearing aids are continually being made smaller, more discreet, and easier to use, and people find them easier to accept in their lives. As hearing aids become increasingly acceptable to the consumer, more people will feel comfortable seeking the hearing healthcare they need.

  • Increased collaboration with other healthcare providers

It would be a great understatement to say that the healthcare industry was under stress in 2020. Challenges arose that most health professionals had never experienced before. The response, however, was one that impressed the world. In 2020, audiology professionals began collaborating with other healthcare professionals in unique ways. This will continue to grow in 2021, with ever-expanding opportunities to move the industry forward and better deal with new challenges.

  • Growing patient control over hearing devices

Hearing healthcare technology has improved immensely in recent years, and it is not slowing down now. One of the greatest innovations seen in 2020 was that more patients were able to adjust their own hearing devices through their smartphone or computer. Giving patients more control over their devices allows them to make the necessary adjustments without the need for an in-office visit. While 2021 may bring its own challenges, and you may still be working through some difficulties that began in 2020, there is no doubt that this year is full of new opportunities. To learn more about how to continue to grow your business in 2021, we invite you to contact us today at AudiologyPlus.

ecommerce is a must for audiologists

E-Commerce Is a MUST for Hearing Health Professionals

What do you think of when you consider e-commerce? Your first thought is probably of e-commerce giants like Amazon. However, e-commerce is an important business opportunity not only for sites like Amazon, Walmart.com, and Target.com, but also for hearing health professionals like you. In fact, e-commerce should not be regarded as simply a good opportunity for hearing health professionals—it should be seen as a MUST.

E-commerce provides endless opportunities to your hearing health practice that you cannot afford to miss out on. Here are only a few of the reasons you should invest in e-commerce:

  • No need to refer elsewhere, which increases patient satisfaction.

Referrals are a normal part of healthcare. Dentists, medical doctors, and of course, hearing health professionals—all of them use referrals. But what if you could reduce the volume of referrals you give?

First, you would be keeping more business for yourself. By offering e-commerce products at your practice, you can increase your revenue by selling products you previously did not offer. Second, your patients will appreciate being able to meet more of their needs in one place, without the need to go elsewhere. Not only will this boost patient satisfaction, but it can also increase patient loyalty to your practice. The COVID-19 pandemic has demonstrated that customer loyalty is increasingly associated with online purchases—if you can make the experience personalized and streamlined.

  • Your patients already trust you, so allow them to trust you for their purchases, too.

Your patients come to see you for their audiology needs because they trust you as a healthcare provider. You likely know from your own experiences that finding a healthcare provider you trust is not always easy. So, since your patients already trust you, they would prefer to be able to feel that same sense of trust when they make their hearing health-related purchases.

Because you, as their hearing health professional, already know their specific hearing health needs and preferences, you can also personalize the e-commerce experience to them. Enabling your patients to buy directly from you will increase their sense of trust and satisfaction.

  • Prepare for over-the-counter hearing aids.

You are already aware that over-the-counter (OTC) hearing aids will soon be available. This means that patients will not need to see a hearing health professional, like you, in order to purchase hearing aids. Do not wait until OTC hearing aids are available to begin reacting to this change—start preparing now!

Establishing yourself as a leader in your area in both hearing healthcare and e-commerce can set your practice apart when it comes to consumers’ options for purchasing hearing aids. To do this, you need to offer the products your patients need and demonstrate the value of your professional care. Show your patients that not only will you provide the products they want via e-commerce, but you will ensure the proper fitting and adjustment, which they will not receive with OTC devices.

To learn more about the importance of e-commerce in hearing healthcare and how you can get ahead in this essential field, we welcome you to contact us today at AudiologyPlus. We are eager to help your practice succeed.

Man contemplating information on computer - Shift in consumer behavior due to Covid-19

The Pandemic Forced a Shift in Consumer Behavior

As a business owner, you know that due to the worldwide coronavirus pandemic, it has not been “business as usual” for nearly a year. With widespread lockdowns across the world, consumers and businesses alike have had to increasingly turn to digital solutions. This can be seen in lifestyle shifts like increased usage of meal delivery and grocery pick-up services. While these particular changes might seem small, the truth is that the shift to digital business models has been revolutionary for companies worldwide.

While businesses around the planet have scrambled to adjust their business models and find solutions that work for today’s reality, one form of marketing has proven time and again to be both efficient and measurable: search engine optimization (SEO). Both Google and SEO grew immensely during the last financial crisis. Here are just a few reasons why SEO is indispensable in the age of COVID-19 and beyond:

  • SEO reflects the voice of the customer.

If you track and measure the searches that bring visitors to your website, you will see which search terms and phrases are being used most often and how well your website answers those queries. This gives you valuable insight into what your customers are looking for. Put simply, they search for what they need.

For example, if you notice that searches are increasing for how to fix a damaged hearing aid, or how to adjust a hearing aid’s volume, you can take this as a cue to play up these services and highlight them both on your website and in your practice. Few other forms of marketing provide you such a direct glimpse into the voice, needs, and desires of your target market.

  • It is cost-effective.

While some people might think that SEO is completely free, it often is not. For maximum optimization for your hearing healthcare website, you will likely need to work with a professional who knows all of the ins and outs of SEO for fields like audiology. Certain search marketing tactics cost as well, such as Google Ads. But while SEO might not be totally free, it is cost-effective. When done right, SEO can give you a huge return on a relatively small investment.

  • SEO is constantly evolving.

Yes, this is a pro, not a con! The world of SEO is always growing and shifting to better meet the needs of consumers. Of course, this means that you cannot have SEO “done” for your website just once and then leave it be for years. SEO is fluid and, as noted, responds to the voice of the consumer.

These constant shifts allow for greater opportunities. New technology, like artificial intelligence (AI), is moving into SEO to give better responses to customers’ queries. Because SEO will always respond to consumers, you will have frequent opportunities to sharpen your blade and make changes to your website and optimization efforts in order to gain new customers. For more information about the recent shift in consumer behavior and business marketing, and how you can take advantage of these changes to grow your hearing practice, we welcome you to contact us today at AudiologyPlus.

YouTube and Audiology - how to utilize this virtual tool

The Importance of YouTube in Audiology Today

Allow me to share a brief personal experience. I recently wanted to learn to arm knit a blanket. I had learned traditional knitting in the past (although that was nearly 20 years ago), but I had never tried arm knitting. I started on YouTube, where I simply searched for “how to arm knit a blanket.” Just 45 minutes later, I had successfully made a small blanket.

This type of experience happens for millions of people every day. YouTube is no longer reserved for humorous videos and music videos—it is the second-largest search engine behind Google. While people certainly do still watch humorous clips and music videos on YouTube, the content featured on the platform has grown to include nearly every topic you could imagine. This includes not only knitting how-to videos but audiology content as well.

In this day and age, your online presence as a hearing practice cannot be limited to your website, or even to a business Facebook page. Your patients—and potential new patients—are looking for you to share your expertise on multiple platforms and in various media, including YouTube videos. This is an incredible opportunity for your practice to stand out from the rest and to bring unique value to your patients.

YouTube videos are a great investment of your time and marketing budget, especially as the COVID-19 pandemic continues to play out worldwide. Lockdown measures are still in place or have been reinstated in many areas, and even where lockdowns are not enforced, many people are voluntarily staying in more. One activity people have spent hours on while staying home is watching YouTube videos. According to Ofcom’s Media Nation report, a survey conducted among online adults during lockdown found that 42 percent had used YouTube in the last seven days.

In addition, many people are avoiding in-person contact when virtual options will suffice. For some, this includes avoiding in-person appointments with health specialists like hearing professionals. You may also be limiting your hours based on the restrictions in place in your local areas, your personal level of comfort, and the level of risk among your team. Telehealth appointments are an excellent way to meet with your patients without the need for in-person visits, but YouTube can also have a place here.

You might have seen in the news that many people turned to online haircutting tutorials during lockdown—and the same is happening in many other fields, including audiology. Imagine if your practice’s YouTube channel became the go-to resource for people looking for how-to videos such as “how to clean your hearing aid,” “how to troubleshoot your hearing aid,” “how to adjust the volume on your hearing aid,” “how to support a loved one with hearing loss,” etc.

Now is an ideal time to demonstrate the high level of value you provide to your patients by offering relevant, useful content on many channels, including YouTube. And do not worry about whether you are a great actor—YouTube statistics show that when choosing which video to watch, whether a video relates to a viewer’s interest is three times as important as whether the video features a famous actor.

To learn more about how you can use YouTube and other social media platforms to reach your patients in new ways, we welcome you to contact us today at AudiologyPlus. We are ready to help you grow your practice.

Identifying Online marketing scams

5 Key Tips for How to Recognize Online Marketing Scams

The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it.
However, did you know that many scams exist in the online marketing world as well? These scams are created with basically the same goal as that of the Nigerian prince scam: to take your money and give you nothing in return. As a business owner, you need to be savvy about online marketing scams and know how to recognize them.
Here are five key tips for recognizing online marketing scams so you can avoid them and spend your money elsewhere:

  • Check out a company’s credibility.

This one requires you to do some homework on the marketing company. One common way a company may try to build credibility is by listing big-name companies on their website and claiming they have worked with them. In reality, they may have done some work with a small subdivision or subsidiary of the larger company, and then they try to pass it off as work for the larger, more recognizable company.
Ask your contact at the marketing company whether they have a reference at the big-name company that you can speak with. Ask them to specifically point out the results they achieved for that company.
In checking a company’s credibility, other common tactics include claims about awards, press releases (“as seen on…”), or the size of the company. All of these can be misleading. Check sources like the Better Business Bureau, your state’s Attorney General, or the Federal Trade Commission to see if the company has listings or feedback regarding scams.

  • Beware of “guaranteed results.”

If a marketing company says they can guarantee your website the #1 spot on Google, they are not being honest. Google has addressed this claim with the following statement:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

  • Watch out for constant pressure and false urgency.

If a marketing company is constantly pressuring you to sign a contract with them before a certain deadline, they are resorting to gimmicky sales tactics. A professional, trustworthy company should provide you with the information you need to make a decision, and then give you time to consider your options.
Adding a sense of urgency by begging you to sign up “before the next Google update” or “before all spots are reserved” should be met with skepticism. Be aware that Google is constantly updating, so the marketing company you choose should be able to handle any Google update that comes.

  • Most problems are not real.

If someone calls you claiming to be from Google and says you have a problem with your Google Business listing, they are most likely NOT with Google. To be honest, Google probably isn’t going to call you, even if you do have a problem with your Google Business listening!
The same issue goes for cold calls saying that your website has been hacked, is broken, or contains spam. Sure, you may have a few small bugs on your site that could be fixed. However, most calls like this are only designed to cause panic and spur you to spend exorbitant amounts on unnecessary fixes (for problems that are often not real).

  • Avoid outsourcing.

To be clear, the general practice of outsourcing is not bad. However, if a digital marketing company is outsourcing work on your website to unqualified workers, you will not be getting the quality or results you need and have paid for. In fact, if the work is outsourced to people who resort to black-hat, low-value, or spammy tactics, the work may do more to damage your online presence than to help it.
Ask directly whether the company outsources their work. Get it in writing in your contract that work for your business will NOT be outsourced. Ask to speak with the person who is actually doing the work for your website.
While these tips may seem simple, they are key to helping you recognize and avoid online marketing scams. To learn more about how to avoid scams and how you can more effectively build your business online, we welcome you to contact us today at AudiologyPlus.

COVID-19 & Digital Marketing

Digital Marketing Strategy & Planning in the Age of COVID-19

It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and your practice may have new guidelines for welcoming patients into the office.
However, have you considered how COVID-19 has affected digital marketing? Just as in so many other realms, the pandemic has changed everything in digital marketing—and none of the rules we knew prior to COVID apply now. So, as a company that needs digital marketing, what does this mean for your business?
Let’s start with strategy and planning. Once you have adapted these to the new digital marketing landscape, everything else should become clearer. Perhaps most important is the need to be efficient and effective in your digital marketing strategy and planning. Here are a few simple tips to streamline and optimize:

  • Be able to connect what has been planned to what has been completed.

Measuring outcomes and analyzing spending and strategies are perhaps more important now than ever before. Marketers should be able to easily understand what has been planned and budgeted, the accompanying timelines and goals, and what has been delivered.
Once you are able to connect these data sets, you should be able to quickly assess spend, reach, and engagement. Based on the outcomes, you can adapt your future planning and budgeting to favor the most effective and efficient strategies.
Clear, transparent, and effective communication has become paramount in this age of remote work. This includes communicating about your digital marketing strategies, planning, outcomes, and insights.

  • Know how to optimize marketing strategy.

In the 2020 climate, you frankly do not have room to spend time and money on strategies that are ineffective. If a certain channel or campaign type is not bringing in a return or is not contributing to your goals, you need to reevaluate your marketing strategy.
Do not be afraid to optimize by revising your messaging on a specific channel, modifying your strategy, or even halting an ineffective campaign. Using the data mentioned above—connecting what is planned with what has been delivered—you can pace your campaigns to better meet your objectives.

  • Make sure your audience is seeing what you produce.

Put simply, you can have the best digital marketing products in the world, but if no one sees them, they will not help your business. Use verification and viewability metrics to ensure that your ads are being seen by your audience.
As part of this, it is important to ensure that any materials meet brand safety standards and to detect any fraudulent ad activity. Verification and viewability can be valuable in preserving and enhancing the efficiency and effectiveness of your digital marketing strategy.
With these guidelines, you can ensure that your digital marketing efforts are both effective and efficient. To learn more about how digital marketing has changed in 2020, we encourage you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are ready to answer your questions and help you navigate today’s unique challenges.

Ecommerce & COVID-19

How eCommerce Is Revolutionizing Business in the Age of COVID-19

If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time, a slight adjustment of the quote may be appropriate: “In crisis, there is opportunity.”
To say that the COVID-19 pandemic has changed the way you do business would probably be a huge understatement. However, those changes come with great opportunities. One of those opportunities lies in an aspect of business that many people thought was already well explored before COVID-19 hit. That aspect is ecommerce, or business transactions that take place online.
Gone are the days when young people dominated the ecommerce field as consumers, leaving older generations to shop in more traditional ways. Also gone is the time when consumers only looked to Amazon for ecommerce solutions. Now is the ideal time to seize upon ecommerce as a new opportunity that could yield immense profits.
Although many areas of the world are reopening in-person businesses, people remain cautious about returning to their old way of life. Many people are opting to avoid in-person shopping experiences whenever possible. This provides a perfect opportunity for you to meet your customers where they are: online.
Here are a few ways ecommerce is shifting thanks to the experiences we are dealing with due to COVID-19, as well as some tips for how you can succeed in this new business landscape:

  • Consumers want services and products that are easily accessible. Make sure that your website where your ecommerce services are hosted is easy to use and provides customers with a simple, fast transaction and a positive experience.
  • People are looking for businesses that connect with them on a personal level. This can be accomplished through content, whether on your website or in communication with your customers. Reconnect with them on a deeper level than simply trying to sell goods and services.
  • Show them how you can help solve a problem or relieve a pain point. This will set up an opportunity for a consumer to see your business as their solution. Be willing to adapt to their changing needs and grow with them.
  • During the COVID-19 pandemic, many people reevaluated their consumption habits, their values, and how they do business. While the pandemic seems to be easing in some areas of the world, people are not returning to their old habits when it comes to consumerism. Be authentic and show your customers that you share their values. Prove to them that you are a brand they want to do business with and support. Be trustworthy.

With all of the change that has already occurred in business over the last few months, even ecommerce will likely continue to see adjustments and shifts in focus. One thing, however, is for certain: this is a business trend you do not want to miss or adopt too slowly. The time to take advantage of this opportunity is now.
To learn more about the importance of ecommerce and how it is revolutionizing business in this crucial time, we invite you to contact us today at AudiologyPlus. We look forward to hearing from you!

Essential Digital Marketing Strategies for COVID-19

5 Essential Digital Marketing Strategies for COVID-19

Although the COVID-19 pandemic has been ongoing for a few months now, you may still feel uncertain about how to navigate certain aspects of daily life—including those related to your business. Should you give up on your business plans and goals? Or push forward? And whatever you choose, how do you do it most effectively for a solution that feels right for you, your team, and your clients?
Here are five key digital marketing strategies that are essential to consider as we continue to navigate life during the COVID-19 pandemic:

  • Revisit your business goals.

There is no denying that business is not going on as usual—for anyone. Reassess your business goals with the new reality in mind. As you do so, here are a few questions to keep in mind: What are your clients looking for now? How can you offer that to them? How do you let them know what you are offering and how they can access it?
Many businesses are finding themselves doing more online work and marketing now than ever before, so focus on how you can serve your clients online. You may also want to reevaluate your budget and allocate some funds that were assigned to in-person marketing to digital marketing.

  • Avoid flooding your clients with outbound messages.

Do your clients want to be kept up to date about your latest services and products? Yes! Should you message them if you are changing your services, hours, events, or other important information? Absolutely!
With that in mind, however, your clients probably do not want to receive an email from you three times every day. The pandemic should not be a marketing ploy. Message your clients when you need to, but avoid overdoing it. You should also use email list segmentation when needed so you can message only those for whom your message will be relevant and valuable.

  • Identify and use the strong points in your online presence.

As noted, your digital marketing efforts and online presence will now be more important than ever. Even in areas that have reopened, many people are still choosing to stay home whenever possible and opt for online services over in-person ones.
This makes it essential to use your online presence to your advantage. Perhaps you can offer extra perks or rewards to clients who purchase online services or products. Use analytics to identify your best offline clients, and nudge them toward your online offerings. You should also check your messaging to make sure clients are not being pushed to in-person services at this time.

  • Test your online services and inbound marketing.

Should you experience an influx of online business, are you ready to handle it? Test out your inbound marketing channels, including your website, links, any videos, brochures, etc. Make sure it all works as you plan.
This is also a great time to update your website content. If you have noticed your clients asking new questions related to COVID-19, add them to your FAQ. You can also analyze search data to see what clients are asking about most right now, and be sure you answer those questions on your website.

  • Prioritize analysis and measurement.

Put simply, you won’t know what’s working and what isn’t if you don’t measure it! Data analysis and reporting are crucial during this time when you are learning again what your clients want and need. Pay attention to search terms they use, which pages they visit most on your website, and what services and products they purchase most frequently.
All of this data can help you fine-tune your marketing and offerings. If you find that a certain type of messaging drives the most engagement, use that as a guide to inspire new messaging of the same type.
While the COVID-19 business world is new to all of us, these key strategies can help you navigate your business with purpose. To learn more about online marketing at this time and how AudiologyPlus can help your business grow, we invite you to contact us today.