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Our education center helps you tap into current healthcare marketing resources, from current innovations and news to our latest industry report and instructional videos.

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Storytelling

One thing you are missing from your storytelling strategy online

Prepare for recession

How to Market Your Business While Preparing for a Recession

How to Establish Yourself as a Thought Leader

How to Establish Yourself as a Thought Leader

how to capitalize on modern shopping behaviors

How to Capitalize on Modern Shopping Behaviors

LMNLMNLMLM

How to Market Over-the-Counter Hearing Aids for Your Business

best otc hearing aids

4 of the Best Over-the-Counter Hearing Aids

Differentiation in marketing

How to Stand Out as a Hearing Professional

OTC hearing aids for hearing professionals

How Over-the-Counter Hearing Aids Will Affect Hearing Professionals

Why Hearing Professionals Are Still Essential in a DIY Hearing World

Why Hearing Professionals Are Still Essential in a DIY Hearing World

Managing Different Personalities at your practice

Managing “Different” (aka Difficult) Personalities at Your Practice

How to Share Hearing Healthcare on Social Media sites like Tik Tok

How to Share Hearing Healthcare on TikTok, YouTube, and Instagram

Key drivers of consumer engagement

The 4 Key Drivers for Consumer Attention

Do you have a customer loyalty program?

Do You Have a Customer Loyalty Program? Here’s Why You Should.

5 Things You Should Know About Content and SEO for Your Business

5 Things You Should Know About Content and SEO for Your Business

Do You Know Your Customers?

Meeting Your Customers’ Needs with Digital Solutions

9 Tips to Improve Your Visual Content

9 Tips to Improve Your Visual Content

How to Improve the Digital Customer Journey in 2022

How to Improve the Digital Customer Journey in 2022

Changing the Narrative for Hearing Professionals

Changing the Narrative for Hearing Professionals

Hearing Industry Projections for 2022

Hearing Industry Projections for 2022

5 Simple Tips for Writing Engaging Social Media Posts

5 Simple Tips for Writing Engaging Social Media Posts

4 Ways to involve patients

4 Great Ways to Get Your Patients More Involved with Your Practice Online

How Will People Be Searching in 2022? Here Are Some Helpful Predictions

How Will People Be Searching in 2022? Here Are Some Helpful Predictions

How to Integrate Over-the-Counter Hearing Aids Into Your Practice

How to Integrate Over-the-Counter Hearing Aids Into Your Practice

What Is Responsible Marketing and How Does It Impact Customer Retention

What Is Responsible Marketing and How Does It Impact Customer Retention?

The Top 10 Changes Your Business Needs to Be Ready for in 2022

The Top 10 Changes Your Business Needs to Be Ready for in 2022

3 Keys to a Successful Online Practice in 2022

3 Keys to a Successful Online Practice in 2022

Tolls and Notes about SEO concept on blackboard

3 Things to Focus on When It Comes to SEO in 2022

Man watching a live streaming on his laptop

How Social Media Listening Can Help You Gain New Clients

How to Use Reviews to Boost SEO

How to Use Reviews to Boost SEO

Happy businessman wearing elegant eyewear and shirt watching video online while sitting in front of opened laptop in earphones.

Why You Should Be Using Video in Your Emails (And How to Do It)

Smiling patient in the healthcare professionals office

5 Simple Ways to Improve the Patient Experience and Keep Them Coming Back

Some Pandemic-Driven Changes Are Here to Stay

The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay

Ready to Update Your Website Content

Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete

Hearing test concept. Result of hearing exam - audiogram, hearing aids on the table, view from above.

The Changing Landscape of Audiology

Excited African American Businesswoman Celebrating Success, Looking At Laptop Screen And Shaking Fists At Workplace In Modern Office

How Does Pay-Per-Click Work For Hearing Professionals?

Retail Audiology

Are You Ready For Retail Audiology?

The 3 things your patients want now

The 3 Things Your Patients Want Now

Audiology Plus Helps You Help Your Patients With Quality Content

Is Your Content Working For You, Or Against You?

The best way to predict your future is to create it

The Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing Aids

The Importance of Quality Content and Content Strategy

The Importance of Quality Content and Content Strategy

How to Stand Out as a Hearing Healthcare Specialist

How to Stand Out as a Hearing Healthcare Specialist

E-Commerce in the Pandemic

How the Pandemic Created and Continues to Create Explosive Growth in E-Commerce

How to Attract New Patients Online in 2021 and Beyond

How to Attract New Patients Online in 2021 and Beyond

Photo by Roman Drits / http://barnimages.com/

Is Pinterest the Future of Shopping and E-Commerce?

online reviews

Why Online Reviews Are Essential To Your Business’s Success

Everything we “unlearned” in 2020

Guiding Principles for Digital Marketing in 2021

Reasons for Optimism in 2021

Reasons for Optimism in Audiology in 2021

ecommerce is a must for audiologists

E-Commerce Is a MUST for Hearing Health Professionals

Man contemplating information on computer - Shift in consumer behavior due to Covid-19

The Pandemic Forced a Shift in Consumer Behavior

How Digital Communication Plays an Essential Role in Lasting Consumer Relationships

How Digital Communication Plays an Essential Role in Lasting Consumer Relationships

The profound ways COVID-19 has changed digital marketing

3 Profound Ways COVID-19 Has Changed Digital Marketing

Responsive design & virtual options for audiologists

The Necessity of Responsive Design & Virtual Options

YouTube and Audiology - how to utilize this virtual tool

The Importance of YouTube in Audiology Today

Digital accessibility

The Necessity of Digital Accessibility in the Pandemic Era

eCommerce tactics

5 eCommerce Strategies That Will Help Your Practice Grow

Identifying Online marketing scams

5 Key Tips for How to Recognize Online Marketing Scams

COVID-19 & Digital Marketing

Digital Marketing Strategy & Planning in the Age of COVID-19

Ecommerce & COVID-19

How eCommerce Is Revolutionizing Business in the Age of COVID-19

Essential Digital Marketing Strategies for COVID-19

5 Essential Digital Marketing Strategies for COVID-19

Become a Google Partner

How to Become a Google Partner and Earn the Partner Badge

Boost in Online Hearing Services

New Study Foresees a Boost in Online Hearing Services

8 Things Your Audiology Website Needs Right Now

8 Things Your Audiology Website Needs Right Now

Top 10 Marketing Ideas for Audiologists

Top 10 Marketing Ideas for Audiologists

Increase hearing aid sales

Want to Increase Hearing Aid Sales? This Is What You Need to Know

The 4 Best Audiology Website Designs That Will Help You Attract More Patients

The 4 Best Audiology Website Designs That Will Help You Attract More Patients

Brand Messaging on Social Media During a Time of Crisis

Using Telehealth to See Patients

Using Telehealth to See Patients

How to Succeed in a Virtual World as an Audiologist

How to Succeed in a Virtual World as an Audiologist

How to Continue Serving Your Patients During Lockdown

How to Continue Serving Your Patients During Lockdown

How to Become a Telemedicine Provider

How to Become a Telemedicine Provider

Is Your Website Accessible to People with Disabilities?

Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know.

Important Announcements from Google and Yelp

Important Announcements from Google and Yelp – Coronavirus and Your Business

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

Success with local SEO

3 Big Tips for Being Successful in Local SEO

Social media 2020

What You Need to Know About Social Media in 2020

Communication Skills Training

The Importance of Communication Skills Training (Even for Hearing Professionals)

Keywords in Your Blogging Strategy

How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips)

PPC Campaigns and budgeting

The Basics of Budgeting for PPC Campaigns

Content Failures as Opportunities

How to Learn from and Prevent Content Failure

Lessons learned in 2019 to apply to 2020

The Top 5 Marketing Lessons We Learned in 2019

Creative vs logical content

The Interplay Between Creative Content & Logical Content

Audiology & Public Health

How Does Audiology Fit Into Public Health?

Shortage of Audiologists

Researchers Project a Greater Number of People with Hearing Loss & Shortage of Hearing Specialists

AMP pages

What You Need to Know About AMPs

The Importance of Mobile-Optimized Content

The Importance of Mobile-Optimized Content

Content Marketing Can Generate New Leads

How Content Marketing Can Generate New Leads for Your Business

Photo-sharing as an audiological rehabilitation tool

How Photo-Sharing Can Help Support People with Hearing Loss

Kindness & Integrity in Business

How Kindness & Integrity Can Grow Your Business

Google Local Algorithm

What You Need to Know about How the Google Local Algorithm Works

Social media strategy

Five Simple Steps for Defining Your Social Media Strategy

Pre-OTC hearing aids

What does Audiology Pre-OTC look like now that OTC hearing aids have hit the market?

Managing workplace stress

How to Handle Stressful Situations at Work

SEM and Organic SEO Strategies

Why You Should Use Both Paid SEM and Organic SEO Strategies

Content vs Content Marketing

What Is the Difference between Content and Content Marketing?

Speaking to patients in a language they understand

How to Talk to Your Patients in a Language They Understand

UnitedHealthcare News

Breaking News! A New Program Offers Improved Hearing Aid Access

Content Marketing Visions for 2020

Content Marketing Visions for 2020

How to use customer experience as a marketing tool

How to Use Customer Experience as a Marketing Tool

How to engage an older demographic on social media

How (and Why) to Reach an Older Demographic Online

Audiologists play an important role in healthcare teams

Audiologists’ Essential Role in Interprofessional Collaboration

Seo value

The Value of Organic & Local SEO

Google's Site Diversity Update

What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It?

Content marketing personalization

Content Marketing, Personalization, and Connecting with Your Audience – What You Need to Know

Sharing Personal Stories About Hearing Aids

How Personal Stories Can Help Patients Struggling to Decide to Use Hearing Aids

avoiding medical errors in audiology

5 Steps to Avoid Medical Errors in Audiology

teleaudiology

How Teleaudiology Is Changing the Field of Audiology

seo impact and recommendations

5 SEO Recommendations for Consistent Impact in an Ever-Changing SEO World

humor in audiology marketing

How Humor Can Reinvigorate Your Audiology Practice Marketing

4 Steps to Leverage Your Google Business Profile for More Walk-In Patients

Person-Centered Hearing Care

The Importance of Person-Centered Hearing Care

hiring within your audiology practice

A Simple Guide to Hiring Within Your Audiology Practice

hearing aid management

Helping Your Patients Improve Hearing Aid Management

Search Intent and Local Marketing

What Is Search Intent, and How Does It Affect Online Marketing?

Over the counter hearing aids

Will the Availability of Over-The-Counter Hearing Aids Disrupt the Field of Audiology?

Small Business Advertising in 2019

Small Business Advertising Trends: What’s Winning in 2019

Counseling Skills in Audiology

The Gap & Necessity of Counseling Skills in Audiology

Android phones make life easier for hearing-impaired users

Google Has Launched Two New Features for Android Phones For Hearing-Impaired Users

Personalization in marketing

Personalization in Marketing: What You Need to Know

SEO. Search Engine optimization

How the Technical Aspects of SEO Impact Your Website’s Performance in Search Engine Rankings

Customer engagement tips

Keep Your Patients Coming Back for More with Exceptional Customer Engagement

Patient Resources

Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources

medicare and OTC hearing aids

Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids

Google algorithm updates

What You Need to Know About the Google Algorithm Update and E-A-T Ratings

Healthcare marketing strategies

Developing a Marketing Strategy for Your Healthcare Business – 5 Ways to Gain New Patients Online

Local Businesses Need Websites

Why Local Businesses NEED Websites in 2019

Misconceptions about Digital Marketing in Healthcare

The Most Common Misconceptions about Digital Marketing in Healthcare

Tips for small businesses for the new year

3 Tips for Small Businesses in the New Year

Healthcare marketing trends 2019

The Top 5 Healthcare Marketing Trends for 2019

Google analytics information

Google Analytics Can Be Overwhelming—Here’s an Easy Guide to Understanding What It All Means

understanding hearing loss with virtual reality

Using Virtual Reality to Experience Silence and Understand Hearing Loss

Hearing Loss Healthcare Costs

Patients With Untreated Hearing Loss Incur Higher Healthcare Costs Over Time – Some Information to Easily Share

seo in 2019

It’s a New Year! What does 2019 mean for SEO?

seo in 2019

It’s a New Year! What does 2019 mean for SEO?

Personalized website

The Importance of a Personalized Website

AI in digital marketing

3 Ways Artificial Intelligence Will Impact Digital Marketing in 2019

Scheduling and reviews

The 2 Things Most Practices Are Considering for Their Website

End of google plus

What Does the End of Google+ Mean for Your Website and Reviews?

Local seo on a laptop

Best Practices to Stand Out Online in Your Local Market

Man on computer smiling

Keep Your Patients Happy by Going Digital

Man looking at computer and his SEO strategy

Outdated SEO Strategies Worth Letting Go

Two people discuss an article on a laptop

6 Ways to Quickly Improve Your Content

Laptop with online directories on screen

Directories 101: Get Your Website Listed Online

Man sitting with laptop on chair

How to Find Guest Blogging Opportunities

Person holds smartphone with social media icons floating above it

Achieve Better Online Visibility with Social Media

link building text on laptop screen

Link Building Basics and How It Can Improve Your Website’s SEO

Man looks at smartphone and tablet

7 Features Your Website Needs to Convert Visitors into Patients

A person holds a phone with customer reviews on it

Enhance Your Content Marketing with Patient Reviews

A person holds a phone with customer reviews on it

Enhance Your Content Marketing with Patient Reviews

three people hover over a laptop

5 Features to Look for in a Digital Marketing Agency

Woman looks at her smartphone while walking in a city

How to Get Local People to Find You Online

Hearing professional reaches out to a happy patient

Why Patient Satisfaction is More Important Than Ever

Woman selects from digital projection

Does Your Practice Need Inbound Marketing?

Frustrated woman looks at computer

Can You Pay to Remove Negative Online Reviews?

Tech support staff member smiles while on a call

Technical Support and Why it’s Essential for Your Website

3 arrows in the bulls-eye of a target

Reach the Customers You Want with Precision Targeting

Man and Woman look at computer together

Three Easy Steps for Creating Blogs that Get Seen

professional gives speech to group

7 Free Marketing Ideas for Your Hearing Practice

Hearing professional shakes patient's hand

Best Practices: Asking Your Patients for Online Reviews

Man selecting projected button and selecting GDPR button

GDPR and What It Means for You

A woman looks at a laptop among collagues

5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice

Man pointing to highlighted SEO hexagon

How Well Are You Ranking? A Quick SEO Self-Audit

Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

Contact form on your website

Contact Forms: Optimize Your Approach to Patient Inquiries

Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Woman accesses her website using secure credentials

How Secure is Your Website?

Person looking at graphs and tables about their website's traffic.

6 Website Traffic Metrics Worth Paying Attention To

Woman records video on her phone

How Video Can Skyrocket Your Practice’s Online Presence

Man with social media concepts in hands

5 Best Practices for Marketing Your Hearing Practice with Social Media

Woman writes a blog on her computer

Boost Your Practice by Guest Blogging

Hearing professional is surprised by marketing results

Top Marketing Mistakes to Avoid in Your Hearing Practice

Hearing Professional Interviews New Patient

Top Digital Strategies for Impressive Patient Retention

Woman decides on pages for her website

Critical Pages Every Hearing Practice Website Should Have

Person leaves a rating on tablet

Online Reviews: How to Let Patients Do Your Marketing for You

Woman happy about SEO tactics working for her hearing practice website

7 SEO Strategies to Get Your Hearing Practice Found Online

What a Monthly Newsletter Can Do for Your Practice

Mature adults look at smartphone

Hearing Healthcare Digital Marketing Trends for 2018

Branding Elements on a Computer

How to Build Your Brand Online

Person drawing out elements of digital marketing

5 Reasons Why Your Practice Needs Digital Marketing

Person evaluating their marketing data

How to Prepare for Your Best Year Yet

Woman planning out her marketing plan

What the Best Hearing Practice Websites Have & Do

Patient walking through office doors

How an Online Audience Translates to More In-Person Patients

woman with growth curve

How Much Can Your Hearing Practice Grow?

Quality Content will get you noticed

Get Noticed Online by Creating Quality Content

Photo selection for website

How to Choose the Best Photos for Your Website

Women talking in a group

Generate Talk: Use Online Reviews to Boost Your Practice

Blank Screen due to Website that can't be found

Invisible Website? This Might Be Why…

Keyword Research to Optimize Digital Presence

Choose Wisely: How Keywords Can Make or Break Your Online Presence

Successful hearing practice owner

Using the Digital Frontier to Build an Unstoppable Practice

AdobeStock_60443642-min-1350x900

Why a Website Isn’t Enough

AdobeStock_60443642-min-1350x900

Why a Website Isn’t Enough

Laptop computer at the natural forest background, spring flowers and leaves are on the keyboard. Photo depicts notebook computer in the woods, blurred forest green plants behind. Freelance concept.

Why Your Website Should Go Organic

person searches online

Successful SEO in an Evolving Landscape

Webp.net-resizeimage-min-1350x901

Using Blogs to Boost Your Practice

AdobeStock_98371945-min-1350x900

Digital Marketing Trends for Healthcare Practices

AdobeStock_107478254-min-1350x900

Online Reviews & Their Role in Your Practice

Man hands writing in the diary, coffee mug and laptop on wooden table

Content is (Still) King

AdobeStock_135871331-min-1350x1150

Local SEO: Smart Strategies for Growing Website Traffic

spring-cleaning-SEO-checklist-1350x896

The Complete SEO Spring Cleaning Checklist

onsite-SEO-1350x896

On-Site SEO: Best Practices You Need to Implement

SEO-Basics-1350x896

SEO Basics: What You Need to Know

Social media and digital online concept, woman using smartphone and show technology icon.

Developing and Executing a Social Media Strategy

providing services without face to face contact

Efficient and Effective Virtual Practice Management

Female Patient Being Reassured By Doctor In Hospital Room

How Do You Bring More Patients to Your Practice?

Asian woman holding credit card and using laptop for online shopping while making orders. internet, technology, ecommerce and online payment concept

How eCommerce Will Grow Your Audiology Practice

Fixed and growth mindset icons, linear vector

Growth Mindset Versus Fixed Mindset in Audiology: How Your Attitude Affects Your Potential

Social Media - How Important Is It To Your Business

Social Media: How Important Is It To Your Business?

How to Provide Audiology Services Without Face to Face Contact

How to Provide Audiology Services Without Face to Face Contact

How to Communicate Your Virtual Services to Patients

How to Communicate Your Virtual Services to Patients

PPC pay per click advertising in the internet. Marketing strategy for business promotion. Pay for banner on the web page. Flat vector illustration

Pay-Per-Click (PPC) 101

Pay Per Click concept - flat vector illustration. Graph, laptop, arrow and profit. PPC advertising and conversion.

The Benefits of PPC – Optimizing and Monetizing PPC Ads

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