Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.” Here are three things you should keep in mind as you update your website content.
Keywords are key.
Keyword strategy has changed a lot in recent years. Fifteen years ago, it was a great idea to “keyword stuff,” in which you used your target keywords as much as possible on a given webpage, without much consideration for the overall quality of the content. Nowadays, that’s a terrible idea! Google and other search engines now place much more emphasis on the value of the content and how well it answers a user’s questions.
So, to make the best use of keywords in your website content, make it natural. Write content that is focused on providing helpful, valuable information to your website visitors. Incorporate keywords, such as a particular service or product, in a natural way. It can help to have a separate webpage dedicated to each specific service so that you aren’t trying to incorporate keywords for ten different services on a single page. Also, be sure to include your location as a keyword in your website content.
SEO, like Rome, wasn’t built in a day.
Search engine optimization (SEO) incorporates various strategies aimed at increasing the visibility of your website, boosting its search engine rankings, and gaining more website visitors. Although it sounds fairly simple, SEO can actually be quite technical and complicated, and a good SEO strategy takes time. Gaining a good page ranking and considerable page traffic is accomplished over time, not in a single day when you publish a new webpage.
That being said, do NOT delete your old web pages! Deleting all of your content is a dangerous game that often leads to a negative effect on your website’s SEO. Rather than completely scrapping what you have, edit and build upon what is there. Over time, you can replace outdated content, add new ideas, and get your website content exactly where you want it—while improving, rather than ruining, your SEO.
Blogging is still relevant.
Remember back in 2008 when everyone was starting a blog and calling themselves a blogger? That might have fallen out of fashion, but blogging is still relevant. Fresh content is an important way to keep your website up to date, and search engines factor how often you add new content into how they rank your website and its pages. A blog is a great way to regularly add fresh content to your website without constantly redoing your main pages about your services and products.
So, if you do not currently have a blog on your website, start one! And, if you already have one, take a look at how often you publish a new blog post. Posting regularly can be a great way to consistently freshen up your content, as well as provide timely and relevant information to your patients.
You can’t go wrong if you keep these three factors in mind as you freshen up your website content. To learn more about how to refresh your website content and other ways to boost your business’s online presence, we invite you to contact us at AudiolgyPlus today. We look forward to helping your business succeed!