If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. At first glance, content might seem simple. Provide content and your business will thrive online, right? In truth, not all content is created equal. As a hearing professional, you need quality content to get the right patients through your practice’s doors.
Search algorithms have changed dramatically, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced to online searches and marketing. So, after all these advances and changes, is content still king? Yes, and even more so —but it needs to be done right.
Audiology Plus creates a strategic content strategy—and follows it.
The “shotgun approach” should not be applied to content marketing; you don’t want to just write without a plan in mind. Each piece of content that we publish is aligned with the strategic content strategy, which coincides as part of your overall marketing goals and business plan.
To help define your content strategy, we consider your ideal new patient.
- What type of content would they like to read?
- What is the format of that content, and what is the topic?
- What is the overall message your brand needs to convey?
- We also consider your ideal patient’s age, gender, socioeconomic status, race, and more.
The goal is to tailor your content to reach the best audience and engage them.
Audiology Plus focuses on quality content for your patients to see.
Gone are the days when online content was rewarded by search engines for simply having more words than another piece of content. Nowadays, quality is paramount. We position your online content, so your practice is displayed as an expert in your field.
Search engines prioritize content that is thoroughly researched and demonstrates that you are knowledgeable, trustworthy, and authoritative. It is our top priority to share quality information that will be of value to your audience. We make sure that your content is original, in-depth, and answers the questions (or searches) that your patients ask.
This type of content is also important on social media. More people are on social media than ever before, and if you are not on social media discussing topics that are engaging to your audience, you are missing a slew of potential patients. The unique strategy we have developed includes social media posts that intrigue and engage the patients you want.
Audiology Plus uses clear calls to action.
When a website visitor finds your content, the content should hold their interest and provide them with valuable information. If the reader is left with, “Oh, that’s interesting,” as their final thought when they finish reading your page, then the content is not doing its job. Content should include clear calls to action that push your audience to do more.
When your content is high quality, as discussed above, it will provide the reader with value and insights. The next step is for them to act on those insights. We include clear, strategically placed calls to action that define what your audience should do next, whether it is to contact your practice, continue their journey on your website, connect with you on social media, etc.
Audiology Plus maximizes your reach.
By now, you might be thinking that creating content is time consuming; it is true that creating quality content that drives engagement and action is no quick task that can be delegated to just anyone.
Our content team knows hearing care and works hard to ensure your patients understand the importance of quality hearing healthcare. Through your website, blogs and social media posts, the content strategy works hard to get the right patients, so you don’t have to.
Contact Audiology Plus today to learn more about how we can create an engaging content strategy for your business.