woman with growth curve

How Much Can Your Hearing Practice Grow?

The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward slope was the hard-earned result of several marketing approaches: physical mailers, newspaper and other print ads, billboards, and radio or TV airtime.
But things have definitely changed. And these days, that gentle curve can look a lot more like a leap to the top.
The Internet and the incredible number of people now using it has completely revolutionized the way businesses market themselves to potential customers. The good news is that it’s often cheaper to advertise online and also much easier to analyze the effectiveness of any online marketing efforts. The flipside is that digital marketing is a rapidly changing landscape, making the learning curve for it nearly as steep as the potential it offers.
Luckily, specialized companies have swiftly formed to meet the need of businesses interested in marketing online. We created our digital marketing firm to specifically address the needs of hearing healthcare practices — the result of spending over two decades in the industry and acquiring a strong sense of what hearing professionals need to successfully leverage their presence online.
However, a surprising fact remains: the majority of hearing professionals have yet to take advantage of the immense potential that digital marketing holds for their practices.
Hearing professionals, on the whole, tend to keep quite busy serving their patients’ needs and staying abreast of the latest developments in hearing science and technology. There is also a pervasive sense of overwhelm among them when it comes to creating a website and digital strategy that generates much more than it costs. At AudiologyPlus, we get that. It’s why we’ve specialized in making effective online marketing easy to achieve for any level of savviness in computers or marketing.
The truth is, few hearing practice owners realize that adults age 65 and older are currently the fastest growing demographic on social media. Or that 95% of Internet users only click on websites showing up on the first page of search results.
Most hearing professionals have taken the time (and spent the money) to get a website for their practices, but few realize that just having a website is no longer enough. Your website needs to be part of a larger digital strategy for it to translate into actual patients through your door.
And once it is — the opportunities for growth are limitless.
Consider how many people in your community are currently in need of hearing services, but have yet to receive them. You’ve heard the stats before: 36 million Americans (and rising) are suffering from untreated hearing loss. With more than 93 million Americans looking for health information online each year, can you imagine if your website and services were what some of those online searches turned up? How many people reading about you and the information on your website would end up giving your office a call to learn more?
The quality of your website and digital strategy makes all the difference when it comes to whether your online presence is helping your business or not. Your website needs to be optimized to be found by search engines like Google. Your content needs to be keyed into what your target market is actively searching for online (i.e. what they actually want to know). And your reputation on various review websites, like Yelp and HealthGrades, needs to be actively monitored and managed. You don’t have to do this on your own, but you do need to be sure it’s done right.
At AudiologyPlus, we’ve created top-of-the-line digital tools, such as our proprietary ReviewMe website plugin, to deliver the results our clients are looking for. With over 20 years in the industry, we know where your potential patients are active online and what they need to see on your website to become your current patients.

We take pride in simplifying the process of digital marketing for our clients. We want you to keep doing what you do best — while we handle your online success. Work with us to see what’s possible.

Blank Screen due to Website that can't be found

Invisible Website? This Might Be Why…

Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place is the other half.
So how is your website doing? Is it attracting new online visitors each week? Is it translating to increased patient inquiries at your physical location? Do you see your site show up on the early pages of online search results?
If you answered “no” to any of the above, then you might be left wondering where you’ve gone wrong. Perhaps you’ve spent a significant amount of time or money (or both) setting up a sleek and functional website for your hearing practice. If so, you’re likely frustrated if it’s not getting the attention it deserves. Just like the sign outside of your physical practice, your website is fairly useless if it’s not catching the eyes of potential patients moving about online.
Making your website an active vehicle for patient inquiries is a much bigger topic than just getting people to your site in the first place, but it’s hard to deny that it’s the most important step. If your website seems to be invisible online, consider some of the most common reasons below.
Lacking Content
Search engines like Google are looking for websites that offer a good experience for its readers. They also are crawling through websites searching for specific keywords being used in a search query. If your website is lacking in detailed content, and specifically lacking in those commonly-searched keywords relevant to your field, then you can expect your web pages to rank poorly in the search results—potentially ending up too far down to ever be noticed.
Luckily, this is a fairly easy issue to fix: simply add more keyword-rich content to your website. This becomes especially important on main pages like your home page and your services page. Even better would be to create a distinct page, full of informative content, for each service you offer. It’s worthwhile to note that content that has been intentionally (and often awkwardly) “stuffed” with keywords does not fare well in the world of search result ranking. A golden rule is to approach everything content-related on your website with your visitors’ best interests in mind. “Would they like more information about this topic?” Likely yes. “Do they want this information well-organized and not crammed into one long page?” Yes, yes they do. In general, any site that is providing great value and rich detail for their visitors will be ranked better than sites that are not.
Improper Keywords
Keywords are those specific words and phrases that people are searching for on Google and other search engines. It’s possible (and highly recommended) to research the most common keywords related to your field and then target those specific keywords and phrases (called “long tailed keywords”) throughout your website (which we discuss in depth here).
Keyword research is a topic that can go as deep as you want—or have time for. Consider that keyword optimization is its own specialty within search engine optimization (SEO) practices. Fortunately for the world of hearing health, the related keywords are fairly straightforward and obvious. Choosing the wrong keywords for your website might not be so much about using an unrelated word as it is about using too broad of a word. For instance, placing a very common word such as “hearing” throughout your content would be much less effective than placing “hearing aids” or “rechargeable hearing aids” in your content. If you have yet to use keywords to optimize your website’s ranking in search results, be sure to visit this post to get started.
Broad Page Titles
Page titles (also called title tags) are the main text that describes each page of your website. Besides the main content on each page, page titles are the next most important text for search engines. Your page title is what shows up in your browser’s URL bar (or title bar), on the search results page of a query, and in any external links back to your website (i.e. on social media websites, etc).
To make the most of this commonly seen description of each page of your website, it’s important to craft keyword-rich titles that give just enough information about the page’s content. So instead of naming a page a general title like “hearing information,” consider a more descriptive and savvy title such as, “hearing loss and hearing loss treatments.” The latter incorporates two common keywords and also gives more detail about what content exists on that specific page.
Unindexed Website
Search engines are able to effectively search the enormous amount of information online by a process known as “indexing.” This is when search engine software collects, categorizes, and stores information about each website. Websites that have been correctly indexed will be easy to search through when keywords present in their content are searched online. But what if your website hasn’t been properly indexed? Or worse, not indexed at all? You guessed it—your website will be hard to find, so this is an issue you’ll want to resolve immediately.
To see if your website has been indexed or not, simply type “site:yourwebsite.com” (inserting your website’s domain) into the Google search bar. The number of search results should roughly reflect the number of pages your website has. For instance, if your website has 12 pages, you should expect to see at least 9-10 search results. If there’s a large discrepancy, however, your site might not be properly indexed. This can be a tricky issue and potentially related to any number of things like errors in your website’s root files, an outdated sitemap, incorrect URL parameters, connectivity or DNS issues, and more. Unless you feel equipped to explore further, we recommend reaching out to professional help if it seems your site isn’t being indexed properly.

Making sure that your website is easily found online is just as important as having a website at all. At audiologyplus, it’s why we package complete digital marketing solutions instead of just building websites. We know that you’re going to need a lot more to have a successful presence online, so why not get it all at once?  We also have several a la carte services to provide support for businesses that already have websites. If your website or practice could benefit from some enhanced digital strategies, be sure to contact us to learn more.