Top 10 Marketing Ideas for Audiologists

Top 10 Marketing Ideas for Audiologists

The secret to success for a hearing practice is not a secret at all—you need loyal patients who love your practice. You know that you provide exceptional care and run a great office. However, in order for your practice to grow and thrive, you need other people to know that, too.
That’s where marketing comes in. To help your practice grow—no matter how big or small you are right now—we have the top 10 marketing ideas for audiologists:

  1. Referral Offers

One of your practice’s greatest assets is your patients! Word of mouth is a great way to bring new patients to your practice. So, why not give your existing patients (who already love your practice) an incentive to spread the good news?
A referral offer is a discount you offer to existing patients who refer a new patient to your office. In some cases, you give the new patient a discount as well; the details are up to you.
2. Reward Positive Reviews
In addition to word of mouth referrals, positive reviews are an excellent way to showcase how much your patients love your practice. When potential new patients research your office online, they will be able to see those positive reviews, which could influence them to choose your practice as their new audiologist.
Consider offering a reward to existing patients who submit a positive review. This could be a discount on their next appointment or a gift card to a favorite local restaurant. Submitting a review is very easy and takes little time on their part, especially if you use ReviewMe.
3. SEO and Local SEO
Search engine optimization, or SEO, is critical to the success of any practice. SEO is what enables potential new patients to find your practice online. Local SEO is especially important for location-based businesses like audiology practices.
VisibilityBooster is a powerful tool for improving your website’s online presence and gaining valuable SEO traffic. With this tool, more people will find your practice, your website will rank higher in search engine results, and you will also be notified of new online reviews.
4. Fun Content
As an audiologist, content related to everything-audiology is probably of great interest. However, to put it frankly, audiology isn’t fascinating to everyone. That’s why it’s important to feature some fun content on your website, too.
One way to bring some fun to your website content is to make use of your blog. A blog allows you to add more personalized content that you can tailor to topics that are relevant at the time. Of course, you can still create blog posts about audiology-related topics, but they don’t all need to be about audiology. Consider creating blog posts about fun topics like office birthdays and celebrations, local events, practice milestones, and even your staff’s favorite recipes.
5. Video Tutorials
If you’ve been on Facebook lately, you might have noticed that more and more people are posting videos instead of written content. That’s because so many people prefer watching videos to reading lengthy posts.
Use that to your advantage! Create simple, easy-to-follow video tutorials for tasks that patients frequently inquire about. This may include how to insert a hearing aid battery, how to clean a hearing aid, etc.
6. Telehealth
In this day and age, having an alternative to in-person appointments is crucial. For many patients, telehealth virtual appointments are more cost-effective and use less of their time than driving to and from appointments at the office. Telehealth is also essential during times when health risks are high, such as during the COVID-19 pandemic.
Telehealth services like myVirtualClinic allow you to provide personalized, quality care to your patients, no matter where they are. As long as they can connect with you via their computer, tablet, or smartphone, you can serve them.
7. Create Customer Campaigns
You already know that not all of your patients are the same. You have patients of different ages and genders, not to mention family demographics, financial backgrounds, and more. Because your patients are so unique, you should have customer campaigns that target these different “types” of patients.
For example, maybe you have certain marketing materials that are targeted towards seniors. These will differ from the marketing tactics you use to target the parents of deaf or hard-of-hearing children. You can also use different marketing platforms to reach varying audiences. Be sure to consider email, direct mail, social media, PPC, and other types of advertising.
8. PPC
Pay-per-click advertising is just what it sounds like: you pay each time someone clicks on your online ad. This can be a cost-effective way to advertise, as you won’t pay for any ads that are not clicked on.
If you want to get your biggest bang for your buck when it comes to PPC, try PPC+. This program is designed to get your business listed at the top of Google results, to keep your practice on people’s minds, and to ultimately draw new, high-value patients to your office.
9. Request Customer Feedback
Even happy patients might have ideas about how you can improve your practice. You won’t know unless you ask them! Don’t be afraid to ask your patients for feedback about their experience at your office. This feedback can be a valuable way to improve your services and enhance your patients’ experiences.
If you do happen to get an unhappy patient, ask them for their feedback, too. This could give you important insight into what could be changed so you have fewer unhappy patients.
10. Have a complete, fresh, branded, and modern website
One rule of marketing in the twenty-first century is that if you don’t have a website, you are missing out on a huge portion of patients. For some people, if you aren’t online, you might as well not exist!
It’s important to not only have a website, but also to have one that’s complete, fresh, branded, and modern. You never want potential patients to become frustrated with your website because they cannot find the information they need or it’s too difficult to navigate; frustrated website visitors typically leave your site and rarely become patients. If your website needs a refresh (or you need a website, period), check out our exceptional, modern website services.
With these 10 tips, you’re well on your way to growing your practice. If you would like more information about how to market your practice online and how we can help, please contact us at AudiologyPlus.

The 4 Best Audiology Website Designs That Will Help You Attract More Patients

Website design is crucial to the success of any business. This may seem obvious for other types of businesses–but what about audiology businesses and practices? Yes, even for those!
Of course, as a hearing healthcare professional, your area of expertise is audiology, not web design. That is as it should be. However, it is important for you to be aware of and understand the basics of good web design that will help your business thrive online.
Here are the 4 best audiology web designs that will help you attract more patients:

  1. Responsive Design with the Most Important Information First

Responsive design has been an essential feature of website design for several years now. Put simply, responsive design means your website will respond to the size and orientation of the screen it is being displayed on. This means that your website will always display optimally, whether it is being viewed on a mobile phone, tablet, laptop, or desktop computer.
Responsive design is an important part of making your website user-friendly. One of the benefits of using this type of web design is that you can easily present the most important information first. Rather than trying to display the full desktop version of your site on a small mobile phone, your website will adapt to show the viewer what is most important: your practice name, contact information, and services. You should also seriously consider adopting telehealth technology, especially now. Telehealth platforms have the capability of integrating into your current business practices, thus streamlining your entire service offerings.
2. Feature Real Patient Reviews
Did you know that in a recent survey, 82 percent of respondents said they use reviews to evaluate and select their doctor? So, you can assume that approximately 82 percent of people who find your business online will be looking for reviews to help them evaluate your practice and decide whether they want to become a patient. That is where real patient reviews come in.
While there are many third-party websites where patients can leave reviews, it can be powerful to feature positive reviews right on your website. In addition to having a webpage dedicated to those reviews, you may also want to select a few especially good reviews to feature on your homepage. This way, even if a website visitor does not click through to other pages of your site, they will still see the glowing reviews left by real patients.
3. AMP Pages for Easy Mobile Access
An AMP, or accelerated mobile page, is a stripped-down version of your existing webpage. Because it is simplified, the AMP can load faster than the original version of the webpage. This is especially important on mobile devices, where people expect fast turnaround and will click “back” if your website is taking too long to load.
With AMPs, you can improve the speed and reliability of your website on mobile devices.
4. Thoughtfully Chosen and Placed Images
When it comes to your website design, you never want it to be described as “haphazard” or “confusing.” One way to ensure that your website stands out and appears polished is by thoughtfully choosing and placing images.
In some cases, you may want to have professional photos taken of your practice. For other purposes, stock imagery can work well. Whatever you choose, make sure your images look professional and convey the message you are trying to send.
Of course, even the most well-designed website will not bring in new patients if it is not optimized to do so. With SEO (search engine optimization), your website will be found by the people who are searching for a practice and services just like yours.
At AudiologyPlus, we are dedicated to optimizing your site with local SEO that can drive online traffic, as well as real new patients, to your practice. We focus on staying up to date with the latest in website design and optimization to ensure that you are never left behind when it comes to online marketing. To learn more about our services and how we can help you attract more patients online, we welcome you to contact us today.

Woman decides on pages for her website

Critical Pages Every Hearing Practice Website Should Have

As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours of operation and location, are the most obvious, while the details about the services your office provides and the care providers themselves typically make the list next. But after these standard pieces of information are shared, what else should your website focus on?
Despite how simple this choice may seem, it’s actually a well-studied topic online. With hundreds of new websites coming online literally every minute, the question of what the best websites focus on in terms of content has been discussed for years. As a hearing practice, the conclusions translate well for your niche, since your website visitors typically fall into a clear category, making it easier to anticipate their needs.  
Before we dive into the core pages your website should have, it’s important to highlight the need for professional and original content in general. Nobody wants a cookie-cutter website, especially in an industry as competitive as hearing healthcare. Taking the time to tailor your content to your individual office, with personalized images to boot, can go a long way in distinguishing your brand from the crowd. In other words, having a winning website is the result of selecting the right types of content to focus on (your web pages) and ensuring that content is top-notch and reflective of your professionalism, personality, and knowledge.
Home Page
This is an easy one, since you can’t have a website without a home page. It’s simply the landing page for your website’s domain (or URL). What’s worth pointing out, however, are the critical pieces of content that your home page should have.
Believe it or not, statistics show that even some of the most popular websites online only keep 45% of visitors on their homepage longer than 15 seconds. People make decisions quickly online and your homepage needs to highlight the most attractive details about your business in a succinct way. You know your business’s strengths better than anyone, but focusing on information such as the following can be helpful:

  • Years in business or years of experience (whichever is longer)
  • Focus of practice (especially if you specialize in a specific area or serve a specific demographic)
  • Area or location that you serve
  • Any special designations or awards for you or your business
  • Quick links to more information (i.e. a Contact Us link, an About Us button, etc)

It’s helpful to get a fresh look at your homepage—which is not easily accomplished with your own eyes. Try rallying a friend or relative (ideally, anyone who has never seen your website before) to look at your homepage and share their experience with you. Find out if the information about your business was clear and easy to navigate. Ask them if anything seemed vague or hard to find on your website. Ask them to use just three or four words to describe their first impression of your website.
About Us Page
This page isn’t often overlooked by hearing practices, but does often lack some important details that prospective patients are looking for. Your About Us page needs to do more than simply list your professional credentials and background—it needs to convey the type of care you provide and what patients like about your office. If your office is known for its personable approach and family-like atmosphere, this is the page to emphasize that.
Or, perhaps your office has a sleek and modern feel and patients express their appreciation for the cutting-edge tools and products you carry. If so, you’d emphasize that within the first paragraph of this page. No matter what your strengths, be sure to include them early on in your description of your office and staff. It’s best to assume that visitors will gloss over long pages of content and to aim for short and succinct content whenever possible.
Some people opt to list their various care providers and staff members on the About Us page as well. If creating a separate page for staff and provider biographies is not possible, this is the next best option. As mentioned above, it’s advised not to have too much content on any one page, as website visitors are prone to jump away from long-form content in general. It’s also helpful to have designated pages for specific categories of content (such as staff bios) for search engine optimization (SEO) purposes, since each page can have its own set of specific keywords and metadata that can help boost your ranking in search results.
Services Page(s)
Sharing the details of the services your office provides is one of the most important areas of your website. You can likely imagine that many of the questions visitors to your website will have are similar to those questions you receive over the phone from inquiring patients. Questions about hearing exams, fittings, repairs, cerumen removal, and tinnitus management are likely common in your office. Likewise, you want your website to proactively answer these as well.
Ideally, each of your main services would be its own web page on your website. This helps avoid the repellant effect of an extra long webpage and also gives your overall website a nice SEO boost. By having each service stand alone on a page, you have more room to go into the details about that service in a way that sets you apart from local competitors. For instance, you can go into the step by step details of what to expect at a hearing evaluation for hesitant patients reading online, instead of just quickly glossing over a basic description of it. This level of detail can easily be the deciding factor for patients looking at several local providers online.
Hearing Health Page(s)
This category includes information related to topics about hearing loss and hearing aids. Instead of a simple FAQs page, this area is meant to dive deeper into the topics and queries that matter most to hearing patients. This page (or area of pages) is helpful for your website for several reasons:

  • It shares helpful information about hearing health to website visitors (addressing common questions about hearing loss and hearing aids)
  • It prepares any prospective patients for a visit to your office
  • It boosts your SEO by adding a generous number of important keywords to your website
  • It showcases your knowledge and commitment to patient education and awareness

Depending on how much information you want to share in this category, you can choose to bundle those topics into one page or spread them out into their own individual pages. As mentioned above, there are specific advantages to having each topic stand alone on a page, but you’d also want to have enough content to justify that layout.
Blog Page(s)
While it may not initially be the most visited page on your website, your website’s blog page is arguably one of the most important pages of all. The power that your blog has to increase your entire website’s visibility online should not be underestimated. This is because a blog page has the most content nestled within it, meaning there’s a treasure trove of important keywords aiding your website’s search result ranking, as well as interesting content that online users could potentially share online.  
Not only that, blogs are also an excellent way to stay current with your online audience. It gives you a platform to speak to timely events in the hearing world (such as a post about OTC hearing aids) and share announcements about your office (like when a staff member gets married or has a child, for instance). A blog page is where your hearing practice can share more of its personality, discussing information in a more casual and personable way. Similar to our recommendations above, it’s best when each post has its own page to live on.
 
With so much information on the Internet these days, and a truly endless number of websites vying for user attention, it takes work to get visitors to even click over to your website. Once they’ve landed on it, you must engage them with your best content and layout to encourage them to stay. Luckily, few topics in the digital realm remain a blind science anymore, making the guesswork on your end much easier.
Consider the recommendations we’ve put forth above as you review your website’s design and content for potential improvements. If you’d like professional help upgrading your current site or designing a website from scratch—we can help with that, too.
 

Woman planning out her marketing plan

What the Best Hearing Practice Websites Have & Do

Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on your homepage was enough to have your website stand out. With the nearly 500 new websites joining the Internet each minute, the competition for attention online is more intense than ever before. Ensure that your website has the latest features and installments to capture more online visitors and turn them into satisfied patients.
In the hearing healthcare industry, it’s rare to encounter a practice without a website. Most hearing professionals recognize that more and more of their potential patients are going online to look for local hearing services. They know that having a stand-out website is their best way to attract these patients online.
But surprisingly, many of these websites are missing one or several of the key elements of a modern website. These elements go far beyond simple design aesthetics (but those are important, too), and involve critical structural and functional elements that often determine how easily search engines like Google can find a website related to a search query. Ignoring the latest developments in website design could mean that your website languishes in the far reaches of the search results—effectively becoming invisible.
Consider the following trends that the best websites in the hearing healthcare industry are using to increase traffic to their websites and patients to their offices.
Intuitive Interface
Have you ever landed on a business’s website and found yourself frustrated trying to find the most basic information, like the hours of operation? Most of us have, and this frustration is the result of a poor organization and unintuitive design. When laying out your page design throughout your website—especially for your homepage—the one guiding question you need to ask is, “what are my patients here for?”
Let’s be clear: your website exists for one main purpose: to direct more potential patients through your office doors. In order for it to be effective in this regard, the pathways of information need to be easy to navigate, for both novice and experienced Internet users.
Up to Speed
This is a timeless necessity for every website, but unfortunately, it can quietly creep out of the equation. Unless poorly designed from the start, a website’s speed can be diminished over time by the accumulation of oversized images (added to blogs, for instance) or widgets (like social media feeds added to your homepage, etc). Failing to update your website’s various operating programs and plugins can also slow down its overall speed.
Site speed plays a large role in how well your website is ranked by search engines, so it’s a very important element to maintain. Luckily, checking on how it’s doing is a simple task. Many websites, such as this one, exist to provide a free analysis of your site speed and can help you determine if further action is needed.
Cohesiveness
Ask any branding expert what the single most important element of a successful branding campaign is and most will tell you immediately: consistency. The entire purpose of your branding—those colors, images, shapes, logo, the overall look and feel of your marketing materials, and even the office design you’ve chosen—is to inspire a certain set of ideas about your practice. Maybe you chose to go with soft and neutral colors to encourage a gentle and nurturing impression for your patients. Or perhaps you’ve gone with sharp design elements to translate a more cutting-edge, modern impression throughout your branding.
No matter what you’ve chosen to represent your practice, it’s important that those elements remain consistent throughout your entire design, from your physical office to your printed materials, and yes, even to your website. This consistency provides an intelligence and cohesiveness to your overall marketing approach, and makes anything you produce (be it a digital newsletter or a printed mailer) quickly recognized as coming from you. Brand recognition is always step one, and it’s an important one.
Content over clutter
These days, the most effective way to boost your ranking in search results and establish yourself as a knowledgeable professional for inquiring patients online is to create informative content on a regular basis. Thorough descriptions of services, a complete “About Me” page, blogs, articles, updates, and even newsletters that are then published on your website all serve this purpose and can gain you important traction with search engines and how they rank your website
The best websites recognize the importance of highlighting this valuable content throughout their various web pages. They are careful to use design elements to support and highlight useful content, with a common theme of minimal design. When this rule isn’t followed, helpful and informative content can quickly become buried under cluttered pages trying to “do” too much. The result is difficult-to-find information and an overwhelming experience for website visitors.
Optimized for Mobile
With more Internet browsers using their mobile smartphones or tablets over computers to search online these days, having a mobile-friendly website is imperative. In fact, it’s so important that Google has even declared that non-mobile responsive websites will be ranked lower in search results. That is a pretty cut-and-dry reason to ensure that your website is fully optimized for mobile devices. If you’re unsure whether your website is mobile-friendly or not, simply visit your website from a smartphone or tablet. If it looks identical to how it would on a computer screen, but with much smaller text, buttons, and images, then it’s likely not been optimized for responsive design.