8 Things Your Audiology Website Needs Right Now

8 Things Your Audiology Website Needs Right Now

Simply having a website is a great step towards helping your audiology practice grow. Now that you have a website, you should consider exactly what you put on your site. Here are 8 things your audiology website needs right now:
Great content
People come to your website looking for answers. It’s as simple as that. Your content should provide the answers to the questions they have.
Remember that people’s questions will vary widely, so your content should be broad enough to answer many types of questions. Consider questions you are frequently asked in your office or via the phone, and answer those questions are your website. These might include questions relating to hearing topics (e.g., “What is a hearing aid”? “Do I need hearing aids?” “What is tinnitus?”, etc.), as well as those relating to your office (e.g., “What are your hours?” “Where are you located?” “What are your qualifications?”, etc.)
Telehealth
While many offices were already beginning to incorporate telehealth into their practice model, the COVID-19 pandemic and ensuing lockdowns around the world have only highlighted the importance of telehealth.
Telehealth services like myVirtualClinic enable you to care for your patients without seeing them in your office. This can save time for your patients (and your staff, too) and can make it easier for patients to reach you.
Social media
Social media isn’t just for teenagers anymore! Businesses need a strong presence on social media as well. You should have a dedicated page for your audiology practice on all main social media platforms, including Facebook, Instagram, and Twitter. (You can branch out beyond these if you want to!)
Of course, it isn’t enough to simply create a social media page and abandon it. Patients (both existing and potential) want to see that you actually interact with your customers. Be sure to reply to any comments or questions that are left on your page, as well as reviews. It’s also important to post regularly so your practice is kept fresh in the minds of your patients.
Individualism
Unless you are located in a very small town, chances are there are multiple audiology practices in your area. This means that potential patients have a choice of whom they give their business too. In order to win their business, you need to stand out!
There are a few ways you can do this on your website. Include photos of your office and your team. Consider including biographies as well, so your patients can get to know your team before coming in. You might also want to showcase your practice philosophy online, which can highlight how you are different from the others. Positive reviews are another good way to feature what’s great about your practice and why patients should choose you.
Opportunities to sell
Although the optimal setting for selling a hearing aid might be at your office—once you have completed a hearing test and provided a professional consultation—you shouldn’t pass up on opportunities to sell on your website. This can be as simple as listing out (with images, too) the hearing aid tools available through your practice.
eCommerce can be powerful, too. This allows people to buy directly from your website rather than coming to your office.
Great imagery
The old saying, “A picture is worth a thousand words,” is still true. Showcasing photos of your office and your team on your website can be a great way to help patients get to know you before they even step foot inside your practice. In addition, a website with eye-catching imagery is much more inviting to look at than one that’s only filled with 10 pt size type!
If possible, have some professional photos taken of your office. This can make a big difference in the quality of the photos and how they appear on your website. You can even have a “patient” (either a real patient or a family member of your staff) in the photos to highlight the level of care you provide.
Patient testimonials
You simply cannot go without patient testimonials on your website. One recent study found that 59.9% of patients chose their medical provider based on positive online reviews, and 60% said they have avoided a medical provider because of negative reviews.
Highlighting a few positive reviews on your website can do wonders for drawing new patients to your practice. If you don’t currently have any testimonials to showcase on your website, just ask your happy customers! Using a service like ReviewMe can also make it easy to continue gathering reviews.
Consistent branding
Have you ever visited a website for a business and wondered if that was actually their official website? You might not have been able to pinpoint the reason at the time, but your questioning was probably due to a lack of consistent branding.
The aim is to provide a consistent experience for your website visitors across your entire website—and the rest of your online presence as well, including your social media pages and any other online listings. This should include using the same logo and practice name. Make sure your office hours, phone number, and address are updated as well. You could even consider using colors on your website that are similar to the colors in your office for an especially consistent patient experience.
These 8 factors are essential to creating an audiology website that draws in new patients and helps your practice succeed. To learn more about how you can build your practice online, please contact us at AudiologyPlus. With over 20 years of experience in marketing, we have the experience and expertise you need to grow your business.

Using Telehealth to See Patients

Using Telehealth to See Patients

“We need to be ready for a new (environment). There’s no going back.”
-Alexa Boer Kimball, CEO of Harvard Medical Faculty Physicians at Beth Israel Deaconess Medical Center
Healthcare providers are scrambling to keep up with the demand for telehealth services and many are seeing unexpected benefits in the shift to virtual healthcare. Some providers hesitate to try telehealth because they are unsure about laws and how health insurance billing will work with video appointments, but actions by state and federal officials have loosened a lot of those barriers, allowing providers to test new platforms and see more reimbursement.
Telehealth (also known as telemedicine) is not a new idea; it has been used as far back as the late 90s. But now, it is a necessity so practitioners can continue treating patients more efficiently. Sometimes, in-person treatment isn’t possible, so integrating telehealth into your regular business practices ensures you will be able to offer your services regardless of the circumstances.
Are you utilizing telehealth to see patients? Integrating telehealth into your regular business practices is key, because:

  • Telehealth is an enhancement to your current business practices and makes your business more advanced. Just because you use telehealth, doesn’t mean you’re going to stop seeing patients in-person, but you can now treat your patients from anywhere.
  • You can be more efficient by delegating telehealth responsibilities to your employees, like appointment scheduling and billing.
  • You will be able to collect and track all your data, including correspondence with patients, billing accuracy, and treatment plans.

In order to execute a successful telehealth service, you will need to use a reliable provider.
Do some research. Do you know what you need? Do you know what you want to get out of a virtual platform? There are a lot of telehealth technology options available, but you will want to make sure you include things like:

  • Ease of use
  • HIPAA-compliance (video service through a secure portal)
  • A reliable connection
  • Availability in your state
  • Automated appointment booking and reminders
  • Secure video and file sharing
  • Branding for your business

You need to choose a technology that enables your practice to deploy an easy-to-use virtual platform that fits in seamlessly with your practice.
Once you commit to a platform, you will need to immerse yourself in it; Test it out, involve other employees who will be using the platform for scheduling and billing, and make sure all who need to use it are comfortable with it.
Finally, you will need to make sure you reach out to your patients. If you have their email addresses, you can easily reach out via email to let them know that telehealth is now an option for you to continue with their treatment. If you don’t have emails for your patients, that is ok! You can take some time to make follow-up calls to your patients (or designate this task to an employee who can schedule your appointments) and before you know it, you’ll be getting back to business.
We know how important your patients are, and telehealth is the bridge that will reconnect you. Whether your doors are open or closed, integrating telehealth into your regular business practices ensures you will be able to offer your services regardless of the circumstances. If a patient can’t travel into your office for their appointment, virtual appointments help solve their transportation problem. Plus, you can expand your business by offering virtual appointments to individuals who live remotely and don’t have a local practitioner available to them.
To learn more about telehealth, telemedicine and all things remote-healthcare, contact us at AudiologyPlus!

How to Succeed in a Virtual World as an Audiologist

How to Succeed in a Virtual World as an Audiologist

It is no secret that the healthcare field requires technology. Whether it be through testing or communication, technology is advancing healthcare business practices quickly. Traditional methods just don’t cut it anymore. So, how do you succeed in a virtual world as an audiologist?
Define Your Strategy
When you are considering telehealth, it is important to consider some key factors, like:

  • What services do you want to offer?
  • How do you want to process billing?
  • Are you going to handle a lot of the backend work or are you going to delegate it? And if you are, who is responsible for what?
  • Is the platform you are considering completely secure and HIPAA compliant? Can you offer it in your state?

All these questions should have firm answers that allow you to move forward with confidence.
Choose a Provider Who is Reliable and Efficient
There are a lot of free video providers (like Zoom, Skype and Facetime) and while those are great, they are not secure or compliant with HIPAA. We probably don’t have to stress to you the importance of security. You will want to find a provider (like myVirtualClinic) that can offer a secure portal, so the patient’s information gated and protected.
Commit and Train Your Employees
Whether you want to use this exclusively or delegate roles to people in your office, you will want to decide how you integrate the service into your business practice and integrate your employees, so they have a grasp on what is expected of them.
Test Out Your New Platform
Once your platform is live and you can poke around, make sure you set up mock appointments and have some employees test it out with you. You want to make sure you are completely comfortable with it and get any questions answered from your provider before you offer it to your patients.
Embrace Technology!
When you make the decision to offer telehealth services, that opens many more doors for you, including:

  • Treating more patients (expanding your reach to target more areas)

Rural areas lack audiologists and one study showed that more than half of all U.S. counties do not have any audiologists.

  • Limitless potential

Many hearing aid brands come with accompanying smartphone apps so a hearing care provider can remotely program a person’s hearing aids via the app

  • Support for patients who have limited mobility or cannot drive

A lot of older patients must rely on others to get them to appointments. This virtual option can be set up for them and give them more flexibility.

  • Ease of use

Tele Audiology allows you to see more patients and process payments through the tele audiology portal securely and efficiently

  • People are shown to be receptive to Telehealth (or Tele-Audiology)

A recent audiology study, 20 participants with dementia were fitted at the university clinic with hearing aids, which were paired to a smartphone app, managed by their caregivers. Researchers monitored wearing time, program use, and the patient’s satisfaction in different real-world listening conditions. The staff could remotely change noise reduction and other algorithms and communicate through real-time video calls, as well as text and voice chat services. The results: Caregivers rated the participants “general comprehension” as 4.5 on average on a 5-point scale in the telehealth period, compared to 2.7 when they weren’t using the remote service. Caregivers said the remote service decreased their stress and improved the patients’ “alertness” and “awareness.”

  • Telehealth can potentially improve the Audiology field as a whole

The current goal of telehealth audiology is convenience but over time, it could bring down hearing aid prices. While regulations and insurance coverage vary by state, the trend is towards more coverage of telehealth.

  • Less overhead

Efficiency saves money!
Building a successful tele-audiology program includes these tips. If you have any questions about telehealth or adapting to technology as an audiologist, please don’t hesitate to reach out to us at AudiologyPlus! We are here to support you.

How to Become a Telemedicine Provider

How to Become a Telemedicine Provider

Telehealth (or telemedicine) is completely changing the healthcare landscape and how practices offer essential services to their patients. By using telehealth, medical practices of all types and sizes can maintain patients’ health needs from anywhere, while generating more revenue and keeping costs down. And studies even show that telehealth is the type of service that patients increasingly prefer.
Get started with your telehealth plan by following the easy steps below:
Organize Your Goals for Your Practice
You should plan for and consider some key factors when moving toward a telemedicine program to ensure the transition is easy and successful. You should consider things like revenue, customer satisfaction, wait times, no-shows and cancellations, staff efficiency, patient retention, new patients, and any other measurements that are important for your practice.
Find the Right Partner
There are a lot of telehealth technology options available, but you will want to make sure you include things like:

  • HIPAA-compliance
  • Availability in your state
  • Automated appointment booking and reminders
  • Secure video and file sharing
  • Branding for your business

You need to choose a technology that enables your practice to deploy an easy-to-use virtual platform for a small investment. Just because you want to become more modernized, doesn’t mean you need to pay an arm and a leg!
Train Your Staff
Once you select your telehealth platform, you will want to train your staff and get them up to speed on the software. You may want to designate a few key employees who can become immersed in the process and teach others about how it works. Or you may want to designate specific roles to each employee and assign them features that will be part of their job duties (for example, your receptionist is responsible for the appointment scheduling portion while your office manager is responsible for the billing portion).
You can also easily test out the appointment feature with your staff so all of you are comfortable with the virtual platform.
Launch the Platform on Your Website
Whether you do a formal announcement or just add a link to your site, you will need to make the service available to your patients online. We recommend you add a link to the homepage, so it is easily accessible.
Release an Announcement to Your Current Patients and Market to Potential New Patients
You can do this by either emailing your current patients (if your records include email addresses) or you can add a banner image to your site. You will also want to post this update to your social media sites, as well. Any way you can spread the word!
While telehealth may be a new addition to your everyday practices, you may find that it is a very welcome option to ensure your patients receive the care they need. You will be more able to treat even more patients with ease.
To learn more about telehealth and video appointments, please contact us at AudiologyPlus!