Brand messaging on social media - COVID-19

Brand Messaging on Social Media During a Time of Crisis

It is no secret that a lot has changed due to the COVID-19 pandemic. Around the world, people are staying home and practicing social isolation in order to curb the spread of the disease. Fewer people are going to work every day as they instead work from home, with their children home from school as well. Healthcare practices like your hearing practice are taking extra measures to ensure the safety and health of both staff and patients.
Limiting the number of patients who come to your office is likely one of these measures. You may have restricted your office to emergency or essential appointments only. With all these new guidelines and restrictions, it is important to recognize that your goal in using social media is now different than ever before.
Prior to this health crisis, it was essential to maintain a strong social media presence and to create a brand that attracted the notice of your target customers. Once they noticed your brand, your social media was one of the ways they could learn more about your practice and eventually become a patient. While you can still use social media to bring new patients to your practice, its role is different than ever before.
In this time of uncertainty, when their everyday lives are disrupted and they may have loved ones who are suffering or at risk for the virus, people want to see kindness and compassion. Take this opportunity to showcase that your practice truly cares for your patients. Share messages of encouragement, hope, and compassion on your social media pages.
Take steps to ensure that your patients feel cared for. If patients are canceling or rescheduling their appointments, consider waiving any usual fees for these changes. Be flexible with rescheduling, especially as most cities, counties, and states are uncertain of when “stay at home” restrictions will lift. Be compassionate, understanding, and accommodating when emergency situations arise.
Offer options to keep your patients cared for while in-office visits are limited. Telehealth technology is one way to ensure that your patients can still receive high-quality, personalized care while staying home. This form of healthcare utilizes telecommunications technology to allow you to see, talk to, evaluate, and care for patients without meeting them in person.
Since this can be done in most cases using a computer (laptop or desktop), tablet, or smartphone, most patients will have access to this type of appointment. For your patients who are unfamiliar with telecommunications technology (such as senior patients), be sure to provide clear, simple instructions and be ready to patiently answer questions.
Now is the time to use social media to offer genuine empathy and real value to your patients. When this time is over and life becomes more normalized again, you want your patients to remember your practice as one that truly cares. To learn more about how you can take advantage of tools like telehealth during this unique time, we invite you to contact us at AudiologyPlus today.

Social media 2020

What You Need to Know About Social Media in 2020

Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply having a Facebook page.
This year, there are many new features and formats to watch for on social media. These features may be able to help your practice reach more people in new ways. Here are some of the top social media trends and features to be aware of in 2020 that could impact your practice:

  • Facebook
    • Groups

Groups are now more important than ever. In early 2019, Facebook even announced that they intended to make Groups a central focus on the platform. Facebook Groups are a way for you to build a community around your practice and engage with your patients and potential patients.

  • Messenger Ads

Although Messenger Ads first launched in 2016, the product has undergone many upgrades and changes in recent years that make it a powerful tool in 2020. Messenger allows you to deliver ads in a way that is more likely to drive engagement.

  • Instant Experience Ads

Instant Experience ads are full-screen takeover ads that load instantly and are mobile-optimized. This format ensures that you capture the full attention of the viewer.

  • Dynamic Ads

Dynamic Ads are Facebook’s machine-learning ad unit. This ad format delivers a personalized experience to each person who views it, based on the type of ads they are most likely to respond to.

  • Instagram
    • Story Ads

Another format that is not new in 2020, Story Ads first launched on Instagram over two years ago. Story ads perform very well, with Instagram reporting that 500 million accounts use Stories. Due to the success of this format, Instagram recently announced they were experimenting with increasing ad load on the platform.

  • Shoppable Posts

This feature enables users to make purchases from their feed or Story content without leaving the app.

  • IGTV

IGTV is a hub for creating and watching long-form content. Unlike Stories, IGTV videos do not disappear after 24 hours. This format allows you to create content for your followers that they can watch at a later time and engage with your audience.

  • Twitter
    • Hide Replies

Twitter users can now hide replies to tweets, giving you more control over the conversation. This can help your practice by allowing you to weed out any spam replies.

  • Greater Video Focus

In the last year, video ad formats were the fastest-growing ad format on Twitter. Video content is becoming a more and more important and integrated part of the platform.

  • Snapchat
    • Dynamic Ads

One of the benefits of Dynamic Ads is that it reduces the amount of time and effort required to create and maintain product ads on Snapchat. Snapchat is particularly appealing to a younger demographic, so this is the ideal place to reach younger potential patients.

  • YouTube
    • 15-Second Non-Skippable Ads

In 2019, YouTube made 15-second non-skippable ads available to all advertisers. This enables you to place 15-second ads that the user will not able to skip.

  • Intelligent Ad Tools

YouTube’s intelligent ad tools include a range of machine-learning powered tools that make it easier and more accessible to create ads for the platform.

  • Pinterest
    • Catalogs

Pinterest’s new Catalogs are a way to showcase products on the platform. You can upload multiple product images, organize the products by category, and turn the images into dynamic Product Pins.
With so much to watch for in 2020, it is certain to be an exciting year in social media. To learn more about how you can utilize social media to grow your practice this year, we invite you to contact us at AudiologyPlus today.