Increase hearing aid sales

Want to Increase Hearing Aid Sales? This Is What You Need to Know

As a hearing healthcare practitioner, your business depends on your patients. If your practice is like most hearing practices, you rely not only on appointments but also on sales–hearing aid sales. So, how can you increase hearing aid sales and therefore boost your business? Here are a few simple ways to increase hearing aid sales:

  • Listen to your patients’ needs.

Pushy salesmanship does not earn repeat customers–and it rarely earns sales. Rather than pushing certain devices on your patients, listen to their needs. Listen to your patient’s preferences, difficulties, and interests. This will allow you to make better recommendations that better fit their particular needs.

  • Follow up with your patients.

Once a patient purchases hearing aids, be sure to continue following up. Make sure they know you have not forgotten about them or their needs. Follow up to make certain that their devices are functioning properly and that they know how to appropriately care for their hearing aids.
It can also be helpful to take the opportunity to remind your patients about follow-up appointments, routine maintenance, and regular fittings.

  • Offer financing options.

Do not let financing be the reason you miss out on additional hearing aid sales. If the hearing aids your patient needs are a little outside their price range, offer flexible financing options that fit their needs. Make it simple for every patient to afford the device that is best for them.
It is also important that the way you explain financing options is clear–and that every member of your team can also clearly explain the financing options. Confusion will only hurt your practice and your sales.

  • Get a modern website.

A modern practice needs a modern website. On your website, you can feature the hearing services you offer, including hearing aids. This helps patients (both current and potential) find the services and devices they are looking for.
With a website built to the latest specifications, your site will function and display optimally on all types of devices. This includes mobile phones, tablets, laptops, and desktop computers. You will also want to consider adopting telehealth to ensure you can serve patients who can’t easily travel to your office. You can troubleshoot and manage hearing aids over telehealth!

  • Focus on Local SEO.

Of course, a modern website will not do much to bring your practice more patients and more sales if people cannot find your website. SEO (search engine optimization) ensures that people who are searching for your services will find them. Local SEO is especially important for making certain that people in your area find your practice.

  • Highlight positive reviews.

In today’s world, reviews are an important part of choosing both products and providers. Showcasing positive reviews on your website can help potential customers feel more comfortable in trusting your services and purchasing the hearing aids you offer.
To do this, you need to gather reviews from your existing patients. Once you have a few glowing reviews, you can start to feature them on your website.
At AudiologyPlus, we have over 20 years of experience in marketing hearing healthcare practices, and we are dedicated to helping your business succeed. If you need help with a modern website, SEO, reviews, or other online marketing services, we have the expertise you need. We welcome you to contact us today to learn more about us and how we can help your practice grow.

Using Telehealth to See Patients

Using Telehealth to See Patients

“We need to be ready for a new (environment). There’s no going back.”
-Alexa Boer Kimball, CEO of Harvard Medical Faculty Physicians at Beth Israel Deaconess Medical Center
Healthcare providers are scrambling to keep up with the demand for telehealth services and many are seeing unexpected benefits in the shift to virtual healthcare. Some providers hesitate to try telehealth because they are unsure about laws and how health insurance billing will work with video appointments, but actions by state and federal officials have loosened a lot of those barriers, allowing providers to test new platforms and see more reimbursement.
Telehealth (also known as telemedicine) is not a new idea; it has been used as far back as the late 90s. But now, it is a necessity so practitioners can continue treating patients more efficiently. Sometimes, in-person treatment isn’t possible, so integrating telehealth into your regular business practices ensures you will be able to offer your services regardless of the circumstances.
Are you utilizing telehealth to see patients? Integrating telehealth into your regular business practices is key, because:

  • Telehealth is an enhancement to your current business practices and makes your business more advanced. Just because you use telehealth, doesn’t mean you’re going to stop seeing patients in-person, but you can now treat your patients from anywhere.
  • You can be more efficient by delegating telehealth responsibilities to your employees, like appointment scheduling and billing.
  • You will be able to collect and track all your data, including correspondence with patients, billing accuracy, and treatment plans.

In order to execute a successful telehealth service, you will need to use a reliable provider.
Do some research. Do you know what you need? Do you know what you want to get out of a virtual platform? There are a lot of telehealth technology options available, but you will want to make sure you include things like:

  • Ease of use
  • HIPAA-compliance (video service through a secure portal)
  • A reliable connection
  • Availability in your state
  • Automated appointment booking and reminders
  • Secure video and file sharing
  • Branding for your business

You need to choose a technology that enables your practice to deploy an easy-to-use virtual platform that fits in seamlessly with your practice.
Once you commit to a platform, you will need to immerse yourself in it; Test it out, involve other employees who will be using the platform for scheduling and billing, and make sure all who need to use it are comfortable with it.
Finally, you will need to make sure you reach out to your patients. If you have their email addresses, you can easily reach out via email to let them know that telehealth is now an option for you to continue with their treatment. If you don’t have emails for your patients, that is ok! You can take some time to make follow-up calls to your patients (or designate this task to an employee who can schedule your appointments) and before you know it, you’ll be getting back to business.
We know how important your patients are, and telehealth is the bridge that will reconnect you. Whether your doors are open or closed, integrating telehealth into your regular business practices ensures you will be able to offer your services regardless of the circumstances. If a patient can’t travel into your office for their appointment, virtual appointments help solve their transportation problem. Plus, you can expand your business by offering virtual appointments to individuals who live remotely and don’t have a local practitioner available to them.
To learn more about telehealth, telemedicine and all things remote-healthcare, contact us at AudiologyPlus!