Become a Google Partner

How to Become a Google Partner and Earn the Partner Badge

If you have used Google Ads to market your hearing practice, you might have heard of the Google Partner program. Today, we’re going to review what it means to be a Google Partner, how to become one, and how to earn the official Google Partner badge.
First, Google Partners is a program that Google developed for people who use Google Ads to market online. Once you become a Google Partner, you will receive access to resources like additional trainings, special events, and industry research. You can also earn the Google Partner badge, which shows that a member of your team has demonstrated skill and knowledge in using Google Ads and that your business has grown through Ads.
How to Sign Up for the Google Partners Program
Although it might sound rather elite, signing up for the Google Partners program is actually quite simple. Plus, the program is free. Here is how to join:

  • Visit the Google Partners website.
  • Click the tab that says “Join Google Partners,” and then click “Join Now.”
  • Sign in to your Google Ads account (if you are not already signed in). You will need Admin access on the manager account in order to sign up for Google Partners.
  • Read through the disclaimer and Terms of Service for the program. Then click “Accept and continue.”
  • Select the correct Google Ads manager account.
  • Enter your company name, website, and location.
  • Click “Save.”

That’s it! You will then be directed to the Partners section of your Google Ads account, where you will have access to all of the Google Partners features.
How to Earn the Google Partner Badge
There are two Google Partner badges: the Google Partner badge and the Premier Google Partner badge. Each one has its own requirements. This article will cover how to earn the Google Partner badge. Here is how to qualify:

  • Company performance:

You can meet the performance requirement by demonstrating solid overall ad revenue and growth, and by maintaining and growing your customer base. Google Partners will evaluate your account over 18 months to ensure that you have met the performance requirement. You must have spend activity on your account for at least 12 months to qualify.

  • Ad spend:

You must meet a 90-day minimum ad spend of $10,000 USD across your accounts.

  • Certification:

At least one member of your team must be certified in Google Ads.
Once you have qualified for the Partner badge, it can be displayed on your website and marketing materials.
You can easily check your Partner badge status by logging in to your Google Ads account. Once you are in your account, click on the “Partners program” tab, and then find the “Badge status” card. This will notify you whether your company has earned the Google Partner badge. Once you have earned your badge, this card will also display whether you are at risk of losing the badge.
Google has announced that the Partner badge requirements will be adjusted in 2021. You can see their article here for more information on the upcoming changes.
If you would like to learn more about the Google Partners program or how to earn the Partner badge, we invite you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are here to answer your questions.