eCommerce tactics

5 eCommerce Strategies That Will Help Your Practice Grow

eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew.

eCommerce works not only in retail; it has been introduced to the field of audiology as well. For those in the profession who are more traditionally minded, the increasing shift to eCommerce may be more difficult. There is good reason, however, to embrace eCommerce. When done right, it can help your business thrive in a new way.

Here are five eCommerce tactics you can use to increase your conversion rate and help your hearing practice grow:

  1. Add a countdown timer.

Once a customer adds an item to their cart, the countdown begins. Adding a sense of urgency to their purchase can speed up the process. For example, you may alert the customer that their options for express or next-day delivery will expire within a certain number of hours. This will encourage them to complete their purchase more quickly and can help avoid cart abandonment.

  1. Capture your user’s data.

Learning more about your customer can help you provide a more personalized experience, which can lead to more sales. One simple and effective way to learn more about your customer is to use a behavior-based popover.

This popover appears after a customer has spent a certain amount of time browsing your eCommerce store. A typical popover of this type will offer a discount in exchange for the customer’s email address. You can also personalize these offers based on the customer’s behavior on the site up to that point.

  1. Use social proof.

When your customer is viewing a product page, your ultimate goal is for them to add it to their cart and complete the purchase. One way to encourage this is to use social proof. For example, you can add user-generated content to the page to show the customer how real people use this product in their everyday lives.

You can also showcase real-time customer reviews and ratings. Highlighting good reviews will help your potential customer make the decision to purchase as well. Another tactic is to display a counter with the number of people who are looking at or have added this same product to their shopping cart.

  1. Offer product recommendations.

Did you know that product recommendations can generate sales uplifts of up to 11 percent? You can recommend products to your eCommerce customers by showing them products that are new, most popular, or currently trending. As the customer continues to browse, personalize the recommendations based on the products they search for or look at.

  1. Display a dynamic banner.

This banner will be one of the first things a potential customer sees when they visit your eCommerce page. It should grab their attention, spark interest, and encourage them to stay on your site.

Try personalizing this dynamic banner using data from the customer. For example, you could display delivery details based on the customer’s location.

With these five strategies, you are well on your way to winning at eCommerce. To learn more about how to succeed in eCommerce and grow your hearing practice, we invite you to contact us at AudiologyPlus today.

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids.
Of course, this new law comes with limitations regarding the amount and frequency of coverage for hearing aids. According to this law, private insurers and MaineCare are required to cover the cost of hearing aids up to $3,000 every three years. In addition, policyholders with deductibles greater than $3,000 that have not met the deductibles at the time of purchase may be responsible for the entire cost of the hearing aid.
Maine is the fifth state in the United States to require private health insurers to cover hearing aids. Before Maine, the states of Arkansas, Illinois, New Hampshire, and Rhode Island required hearing aid coverage for both adults and children. According to a report by the state’s Bureau of Insurance in 2014, as many as 173,000 Maine residents have some level of hearing impairment. This new law could mean that more of these people with hearing impairment seek hearing aids.
It is an unfortunate fact that many people go without hearing aids due to the cost. In states where hearing aid coverage is not required, most insurance plans do not cover hearing aid costs. When they do cover hearing aids, it is usually only a small amount like $1,000. With many hearing aids costs as much as $4,000 per ear, the coverage amount is simply insufficient.
Supporters of the new law hope that the knowledge that their insurance will cover at least a significant portion of the cost of hearing aids will push people with hearing loss to seek treatment. Early treatment is important for those with hearing loss, as untreated hearing loss is linked to serious health conditions like depression, falls, anxiety, and cognitive decline. People with untreated hearing loss are also more likely to suffer social withdrawal and isolation, as well as loneliness.
In addition, people who begin wearing hearing aids earlier become more used to the devices and are more likely to continue using them in the future. Hearing aid usage can lead to greater communication, increased involvement and engagement with the community, and improved quality of life.
For many people who are uncertain whether they are experiencing hearing loss, the new law provides an extra reason to have their hearing evaluated. These people will be able to feel confident that if they are indeed experiencing hearing loss and need hearing aids, their insurance will cover the cost up to $3,000 per ear. This will likely encourage many people who have been putting off their hearing screenings to set up the appointments they need to receive the high-quality care they deserve.

Communication Skills Training

The Importance of Communication Skills Training (Even for Hearing Professionals)

Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.
However, perhaps you should give patient communication more thought, precisely because it is so essential. Although you practice communication on a daily basis, you may want to consider some additional communication skills training. Communication skills training focuses on optimizing clinician communication skills. The goal is to better meet patient needs, priorities, and values.
In recent years, communication skills training has become more and more of a priority in health care. Despite the focus on communication, however, few healthcare providers properly acknowledge the importance of hearing and understanding in medical settings.
As a hearing healthcare professional, you are likely familiar with this issue. Unfortunately, to medical professionals in other healthcare fields, the importance of a patient’s ability to hear and understand may not seem so obvious and essential. Much of communication skills training focuses on enhancing the healthcare provider’s communication skills, but even a clinician with the best of skills will not be able to effectively share information with a patient who cannot hear well.
In fact, recent studies have found that patients with impaired hearing are more likely to be readmitted to the hospital within 30 days of being discharged. Researchers believe this is because patients with hearing loss have difficulty communicating with their doctor or other medical personnel. One recent study found that patients who reported trouble communicating had an average of 32 percent greater likelihood of hospital readmission. Another study discovered that patients with self-reported hearing aid use had a reduced incidence of emergency department visits, hospitalizations, and nights spent in the hospital.
Studies have also shown that patients with compromised hearing status had lower treatment adherence. These recent studies make clear that a patient’s ability to hear and understand their healthcare provider is critical to optimizing communication. As a hearing professional, you can assess a patient’s hearing ability and tailor your communication to fit their needs. You can also recommend hearing aid use to improve their understanding and enhance overall patient communication.
Although your profession in the hearing healthcare field makes you familiar with problems that may arise when a patient cannot hear or understand well, it is important to keep these issues in mind as you communicate with your patients. As you share information with your patients, be sure to check that they understand you. It is also important to leave time for silence, during which time the patient can raise any questions or concerns they may have about the information you have provided.
You can also use your specialized knowledge and understanding of patients’ hearing difficulties to raise awareness of these issues among other healthcare providers. In addition to seeking communication skills training of your own, you can become an advocate for communication that includes an understanding of the patient’s hearing ability.
To learn more about the importance of communication skills training and other ways you can enhance your hearing practice, we welcome you to contact AudiologyPlus today.