Social media 2020

What You Need to Know About Social Media in 2020

Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply having a Facebook page.
This year, there are many new features and formats to watch for on social media. These features may be able to help your practice reach more people in new ways. Here are some of the top social media trends and features to be aware of in 2020 that could impact your practice:

  • Facebook
    • Groups

Groups are now more important than ever. In early 2019, Facebook even announced that they intended to make Groups a central focus on the platform. Facebook Groups are a way for you to build a community around your practice and engage with your patients and potential patients.

  • Messenger Ads

Although Messenger Ads first launched in 2016, the product has undergone many upgrades and changes in recent years that make it a powerful tool in 2020. Messenger allows you to deliver ads in a way that is more likely to drive engagement.

  • Instant Experience Ads

Instant Experience ads are full-screen takeover ads that load instantly and are mobile-optimized. This format ensures that you capture the full attention of the viewer.

  • Dynamic Ads

Dynamic Ads are Facebook’s machine-learning ad unit. This ad format delivers a personalized experience to each person who views it, based on the type of ads they are most likely to respond to.

  • Instagram
    • Story Ads

Another format that is not new in 2020, Story Ads first launched on Instagram over two years ago. Story ads perform very well, with Instagram reporting that 500 million accounts use Stories. Due to the success of this format, Instagram recently announced they were experimenting with increasing ad load on the platform.

  • Shoppable Posts

This feature enables users to make purchases from their feed or Story content without leaving the app.

  • IGTV

IGTV is a hub for creating and watching long-form content. Unlike Stories, IGTV videos do not disappear after 24 hours. This format allows you to create content for your followers that they can watch at a later time and engage with your audience.

  • Twitter
    • Hide Replies

Twitter users can now hide replies to tweets, giving you more control over the conversation. This can help your practice by allowing you to weed out any spam replies.

  • Greater Video Focus

In the last year, video ad formats were the fastest-growing ad format on Twitter. Video content is becoming a more and more important and integrated part of the platform.

  • Snapchat
    • Dynamic Ads

One of the benefits of Dynamic Ads is that it reduces the amount of time and effort required to create and maintain product ads on Snapchat. Snapchat is particularly appealing to a younger demographic, so this is the ideal place to reach younger potential patients.

  • YouTube
    • 15-Second Non-Skippable Ads

In 2019, YouTube made 15-second non-skippable ads available to all advertisers. This enables you to place 15-second ads that the user will not able to skip.

  • Intelligent Ad Tools

YouTube’s intelligent ad tools include a range of machine-learning powered tools that make it easier and more accessible to create ads for the platform.

  • Pinterest
    • Catalogs

Pinterest’s new Catalogs are a way to showcase products on the platform. You can upload multiple product images, organize the products by category, and turn the images into dynamic Product Pins.
With so much to watch for in 2020, it is certain to be an exciting year in social media. To learn more about how you can utilize social media to grow your practice this year, we invite you to contact us at AudiologyPlus today.

Communication Skills Training

The Importance of Communication Skills Training (Even for Hearing Professionals)

Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.
However, perhaps you should give patient communication more thought, precisely because it is so essential. Although you practice communication on a daily basis, you may want to consider some additional communication skills training. Communication skills training focuses on optimizing clinician communication skills. The goal is to better meet patient needs, priorities, and values.
In recent years, communication skills training has become more and more of a priority in health care. Despite the focus on communication, however, few healthcare providers properly acknowledge the importance of hearing and understanding in medical settings.
As a hearing healthcare professional, you are likely familiar with this issue. Unfortunately, to medical professionals in other healthcare fields, the importance of a patient’s ability to hear and understand may not seem so obvious and essential. Much of communication skills training focuses on enhancing the healthcare provider’s communication skills, but even a clinician with the best of skills will not be able to effectively share information with a patient who cannot hear well.
In fact, recent studies have found that patients with impaired hearing are more likely to be readmitted to the hospital within 30 days of being discharged. Researchers believe this is because patients with hearing loss have difficulty communicating with their doctor or other medical personnel. One recent study found that patients who reported trouble communicating had an average of 32 percent greater likelihood of hospital readmission. Another study discovered that patients with self-reported hearing aid use had a reduced incidence of emergency department visits, hospitalizations, and nights spent in the hospital.
Studies have also shown that patients with compromised hearing status had lower treatment adherence. These recent studies make clear that a patient’s ability to hear and understand their healthcare provider is critical to optimizing communication. As a hearing professional, you can assess a patient’s hearing ability and tailor your communication to fit their needs. You can also recommend hearing aid use to improve their understanding and enhance overall patient communication.
Although your profession in the hearing healthcare field makes you familiar with problems that may arise when a patient cannot hear or understand well, it is important to keep these issues in mind as you communicate with your patients. As you share information with your patients, be sure to check that they understand you. It is also important to leave time for silence, during which time the patient can raise any questions or concerns they may have about the information you have provided.
You can also use your specialized knowledge and understanding of patients’ hearing difficulties to raise awareness of these issues among other healthcare providers. In addition to seeking communication skills training of your own, you can become an advocate for communication that includes an understanding of the patient’s hearing ability.
To learn more about the importance of communication skills training and other ways you can enhance your hearing practice, we welcome you to contact AudiologyPlus today.