Social media 2020

What You Need to Know About Social Media in 2020

Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply having a Facebook page.
This year, there are many new features and formats to watch for on social media. These features may be able to help your practice reach more people in new ways. Here are some of the top social media trends and features to be aware of in 2020 that could impact your practice:

  • Facebook
    • Groups

Groups are now more important than ever. In early 2019, Facebook even announced that they intended to make Groups a central focus on the platform. Facebook Groups are a way for you to build a community around your practice and engage with your patients and potential patients.

  • Messenger Ads

Although Messenger Ads first launched in 2016, the product has undergone many upgrades and changes in recent years that make it a powerful tool in 2020. Messenger allows you to deliver ads in a way that is more likely to drive engagement.

  • Instant Experience Ads

Instant Experience ads are full-screen takeover ads that load instantly and are mobile-optimized. This format ensures that you capture the full attention of the viewer.

  • Dynamic Ads

Dynamic Ads are Facebook’s machine-learning ad unit. This ad format delivers a personalized experience to each person who views it, based on the type of ads they are most likely to respond to.

  • Instagram
    • Story Ads

Another format that is not new in 2020, Story Ads first launched on Instagram over two years ago. Story ads perform very well, with Instagram reporting that 500 million accounts use Stories. Due to the success of this format, Instagram recently announced they were experimenting with increasing ad load on the platform.

  • Shoppable Posts

This feature enables users to make purchases from their feed or Story content without leaving the app.

  • IGTV

IGTV is a hub for creating and watching long-form content. Unlike Stories, IGTV videos do not disappear after 24 hours. This format allows you to create content for your followers that they can watch at a later time and engage with your audience.

  • Twitter
    • Hide Replies

Twitter users can now hide replies to tweets, giving you more control over the conversation. This can help your practice by allowing you to weed out any spam replies.

  • Greater Video Focus

In the last year, video ad formats were the fastest-growing ad format on Twitter. Video content is becoming a more and more important and integrated part of the platform.

  • Snapchat
    • Dynamic Ads

One of the benefits of Dynamic Ads is that it reduces the amount of time and effort required to create and maintain product ads on Snapchat. Snapchat is particularly appealing to a younger demographic, so this is the ideal place to reach younger potential patients.

  • YouTube
    • 15-Second Non-Skippable Ads

In 2019, YouTube made 15-second non-skippable ads available to all advertisers. This enables you to place 15-second ads that the user will not able to skip.

  • Intelligent Ad Tools

YouTube’s intelligent ad tools include a range of machine-learning powered tools that make it easier and more accessible to create ads for the platform.

  • Pinterest
    • Catalogs

Pinterest’s new Catalogs are a way to showcase products on the platform. You can upload multiple product images, organize the products by category, and turn the images into dynamic Product Pins.
With so much to watch for in 2020, it is certain to be an exciting year in social media. To learn more about how you can utilize social media to grow your practice this year, we invite you to contact us at AudiologyPlus today.

professional gives speech to group

7 Free Marketing Ideas for Your Hearing Practice

Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with marketing their services. Indeed, marketing an audiology business or hearing aid center is anything but easy. And with over-the-counter hearing aids fast approaching, the challenge hearing practices face will only continue.
The good news is that small businesses like hearing practices have more options than ever when it comes to cost-effective marketing. From the incredible versatility that digital marketing offers, to the many ways to reach people for free, there are several avenues for promoting your services to those who need them most.
To make this easy, we’ve compiled 7 free audiology marketing ideas that you can apply in your office no matter what kind of hearing services you provide. All of these ideas have one thing in common: to reach the people who need hearing care and let them know how you can help. Because the truth is, healthy hearing changes lives. And it’s up to you to show people what’s possible.
Elevator Pitch
Every hearing professional needs a 1-minute elevator pitch ready and waiting. Ideally, you market yourself everywhere you go. In line at the grocery store. At your aunt’s birthday party. Your best friend’s wedding. And everywhere else.
Don’t worry — this doesn’t mean you have to bring up hearing loss wherever you go. But it does mean you’re always on the lookout for a chance to mention how modern hearing technology is transforming people’s lives and the relationships they cherish. Breaking the stigma around hearing loss means people like you find ways to talk about it more. And getting more patients in your office means raising awareness about what modern hearing aids can offer.
Community Outreach
Sharing your knowledge in-person with your patients is a powerful way to overcome resistance to hearing treatment. Misconceptions and stubborn hesitance often melts away when you’re able to address questions and concerns directly.
For this reason, speaking to groups is often a very effective way to bring new patients in. Consider offering a free hearing screening and informational talk at local senior centers, nursing homes, and even company gatherings for relevant industries (i.e. construction, auto shops, arborists, etc). Come prepared to answer common questions and try offering a limited-time offer to encourage people to visit you before the impact of your talk fades over time.
Referral Network
If you have yet to reach out to professionals in your community, you could be missing out on a significant source of patient referrals for your practice. Consider reaching out to other professionals who work with your target population and letting them know what services you provide, along with the kind of success you have with your patients. Including testimonials or actual patient statistics from your office can be a persuasive way to become a reference for professionals who don’t know you. Dropping off this information in person can also be helpful.
Not sure who to reach out to? Begin with those professionals who interact with your target market enough that they might recognize an untreated hearing problem. Consider doctors (especially those with a specialty in geriatrics), any other health professionals (i.e. therapists, chiropractors, and physical therapist) who work with older patients, physical trainers at gyms or tennis clubs where retired populations frequent, and hearing screeners at schools if you work with pediatric hearing loss.
Open House
For the most direct marketing opportunity, schedule an Open House event at your office. Invite the public to visit your office, get a free hearing screening, and try on hearing aids. Put flyers around your community and spread the word for free online through social media. You could even schedule this in October, as an “National Protect Your Hearing Month” event. To make it even more appealing, consider offering limited-time discounts for those who come in.
Write Everywhere
Although marketing is your focus, spreading awareness of hearing health is your effect. And you can do this everywhere, through conversation or through writing. We’ve already emphasized the importance of having an active blog on your website, and the power that guest posting can have on your visibility online.
Now consider reaching out to local publications where you could offer valuable information about hearing health. A free publication for seniors is common in many cities, as well as free health-oriented magazines. Check your nearby senior center or library to discover the kinds of small, free publications available in your area, and then reach out to them to pitch a few ideas of topics you’d be willing to write about for an upcoming issue.
Special Offers
Consumer behavior has been evolving for decades, but one trend has remained strong from its inception: discounts. The power of a limited-time offer of cost-savings is not to be underestimated, even if the offer is not very steep. Even offering a “free hearing aid trial” can be enough to bring those in who might otherwise be putting off caring for their hearing needs.
Stay Connected
Across every healthcare sector, one rule remains true: it’s easier (and cheaper) to keep patients you already have than it is to recruit new ones. Despite this, few hearing professionals make the extra effort to nurture their current patient base with regular communications beyond the typical “It’s time for a check-up” notifications.
You can easily keep your services top-of-mind for patients by sending out a monthly email newsletter. Include a short review of a hearing topic of interest, or just link over to your most recent blog posts, to offer value in each communication you send out. Mention any news coming from your office (i.e. new staff members, upcoming events, etc) to help your patients feel connected to you and your practice.
Marketing doesn’t have to be hard work. And it doesn’t have to be expensive either. With the right mindset and a focus on sharing the results you provide, it quickly becomes a task of simply getting your message in front of the right people at the right time.
We specialize in maximizing our clients’ marketing potential, and we do this through digital marketing. Your potential patients are online, and targeting them is easier (and less costly) than ever before. Contact us to learn how digital marketing can meet your budget and your needs.