Boost in Online Hearing Services

New Study Foresees a Boost in Online Hearing Services

As the world continues to combat the COVID-19 pandemic, it is becoming increasingly clear that some things will simply never be the same again. Other things may return to what was previously considered normal, but it will take time. Social distancing of six feet is being enforced in stores, restaurants, offices, and other public places, and certain businesses are requiring temperature checks before admitting entrance as well.
While this means you may be able to return to your favorite restaurant soon (with new restrictions and guidelines in place), what does it mean for your hearing practice? Will everything go back to “normal”?
According to a survey conducted in April 2020, your practice may not go back to normal—but that is not necessarily a bad thing. The survey was conducted in Spain, with 782 persons from the Spanish audiology industry taking part. It was carried out during the height of the lockdown in Spain, from April 20-24, 2020.
First, the survey revealed that most practices had taken a big hit to their business due to the COVID-19 pandemic and ensuing lockdown restrictions. In hearing aid sales, 77 percent of practices claimed they saw a 100 percent reduction in turnover from device fittings. 52 percent reported a similar loss of business in accessory sales, and 45 percent said they had registered zero income from repairs during the time in question.
Because of the reduction in sales and income, many practices reported they had had to take measures in regards to their staff. 76 percent said they had taken measures that affected employees, and 40 percent planned on a reduction in their overall business budget. 26 percent reported that they expected to spend in order to announce the reopening of their practices.
However, the survey reported more than only the business losses suffered by these Spanish audiology practices. Almost half of the participants said they believed an upturn in sales would come in the fall, around September or October. 20 percent of respondents, on the other hand, believed they would have to wait until 2021 to see an increase.
As for returning to “normal” practices, 61 percent of participants reported that they expect their sales revenue to continue coming through traditional channels. In other words, they expect that they will continue to make income through in-office visits and in-person appointments. 34 percent of respondents, however, foresaw a “mixed model” of business, with both online and offline services.
Many hearing practices have adopted a service model that is focused more on online services since the beginning of the COVID-19 pandemic. This includes virtual appointments, at which the hearing specialist and the patient meet online. As seen by the respondents to the survey in Spain, it is not expected that online services will cease once lockdown restrictions are lifted. Some patients may choose to continue virtual appointments, especially if they have health concerns and would prefer not to go to public spaces.
Because of this continuing shift to a mixture of online and offline services, it is essential that you are prepared to accommodate your clients, no matter how they prefer to meet with you. Telehealth services like myVirtualClinic are ready to help you easily make the shift to online hearing healthcare.
To learn more about the importance of offering online services at this time and how you can better meet the needs of your clients, we welcome you to contact us today at AudiologyPlus. We are eager to help you grow your business.

Increase hearing aid sales

Want to Increase Hearing Aid Sales? This Is What You Need to Know

As a hearing healthcare practitioner, your business depends on your patients. If your practice is like most hearing practices, you rely not only on appointments but also on sales–hearing aid sales. So, how can you increase hearing aid sales and therefore boost your business? Here are a few simple ways to increase hearing aid sales:

  • Listen to your patients’ needs.

Pushy salesmanship does not earn repeat customers–and it rarely earns sales. Rather than pushing certain devices on your patients, listen to their needs. Listen to your patient’s preferences, difficulties, and interests. This will allow you to make better recommendations that better fit their particular needs.

  • Follow up with your patients.

Once a patient purchases hearing aids, be sure to continue following up. Make sure they know you have not forgotten about them or their needs. Follow up to make certain that their devices are functioning properly and that they know how to appropriately care for their hearing aids.
It can also be helpful to take the opportunity to remind your patients about follow-up appointments, routine maintenance, and regular fittings.

  • Offer financing options.

Do not let financing be the reason you miss out on additional hearing aid sales. If the hearing aids your patient needs are a little outside their price range, offer flexible financing options that fit their needs. Make it simple for every patient to afford the device that is best for them.
It is also important that the way you explain financing options is clear–and that every member of your team can also clearly explain the financing options. Confusion will only hurt your practice and your sales.

  • Get a modern website.

A modern practice needs a modern website. On your website, you can feature the hearing services you offer, including hearing aids. This helps patients (both current and potential) find the services and devices they are looking for.
With a website built to the latest specifications, your site will function and display optimally on all types of devices. This includes mobile phones, tablets, laptops, and desktop computers. You will also want to consider adopting telehealth to ensure you can serve patients who can’t easily travel to your office. You can troubleshoot and manage hearing aids over telehealth!

  • Focus on Local SEO.

Of course, a modern website will not do much to bring your practice more patients and more sales if people cannot find your website. SEO (search engine optimization) ensures that people who are searching for your services will find them. Local SEO is especially important for making certain that people in your area find your practice.

  • Highlight positive reviews.

In today’s world, reviews are an important part of choosing both products and providers. Showcasing positive reviews on your website can help potential customers feel more comfortable in trusting your services and purchasing the hearing aids you offer.
To do this, you need to gather reviews from your existing patients. Once you have a few glowing reviews, you can start to feature them on your website.
At AudiologyPlus, we have over 20 years of experience in marketing hearing healthcare practices, and we are dedicated to helping your business succeed. If you need help with a modern website, SEO, reviews, or other online marketing services, we have the expertise you need. We welcome you to contact us today to learn more about us and how we can help your practice grow.