A new year means new online marketing and search trends. So, what do you need to know about how people will be searching in 2022? And how can your practice benefit from these upcoming search trends? Here are the top predictions for 2022 search trends and patterns.
- Video Search
Storytime: I recently did a quick Google search on my phone to find out how to use a friend’s fancy new coffee machine. I searched for “how to use [coffee machine].” The top results were videos showing me how to use the exact model I had searched for. In fact, the results even pinpointed the exact section of the video that would be most helpful to me. This is the future of search.
Now more than ever, people are drawn to and seek out video content. This is obvious from changes in social media: Instagram and Facebook are offering more video features than ever, and TikTok, a video platform, has skyrocketed in popularity.
If you can produce video content that will provide the answer people are searching for, your business will thrive in 2022 and beyond. Video is a powerful tool to connect with and teach people. In addition, it is also now very accessible; almost all smartphones now offer high-quality video recording. You can make your own valuable, high-quality video content and stand out from the crowd when it comes to online searches.
- Technical SEO
If you have done any type of online marketing, you have heard of search engine optimization (SEO). Technical SEO is a subcategory of SEO that is focused on optimizing the infrastructure of your website, including sitemaps, URL structure, page speed, site navigation, schema, and more. This allows search engines to easily crawl and index your website, resulting in better rankings.
Of course, you do not need to be a web wizard to benefit from the trend towards technical SEO. Simply making sure that your website is built and maintained by a reputable company like AudiologyPlus can help ensure that your website will perform well where it counts with technical SEO.
- Voice Search
More than ever before, people are utilizing voice search options. Smartphones have voice search options built right into the search engine apps. Virtual assistants like Amazon’s Alexa, Apple’s Siri, and Google’s Voice Assistant allow people to create a voice search anytime, anywhere. Experts predict that voice searches will only continue to grow in prominence.
The key is to provide the best answer to those voice searches. Take into account that voice searches tend to be phrased more like a conversation than text searches. For example, you might type “audiologist in [city], [state],” into a search bar, but if you were using voice search, you would probably say something like, “who is the best audiologist in [city], [state]?” Use conversational keywords on your website, and make sure you provide answers to FAQ-style questions that will often come up in voice searches.
- Pay-Per-Click (PPC)
In pay-per-click marketing, you pay a certain amount every time someone clicks on your ad. This can be a very economical form of advertising—you can target a specific audience, and you only pay when your ad is clicked on. While PPC has been around for several years now, SEO experts predict it isn’t going anywhere fast.
If you have not tried PPC marketing before, 2022 might be the year to try it out. Pay-per-click marketing can get your business in prime spots on search engine result pages with people who are searching for keywords you determine.
2022 promises to be ripe with opportunities to grow your business online. To learn more about search trends in 2022 and how your practice can thrive online, we welcome you to contact us today at Audiology Plus.