Education Center

Our education center helps you tap into current healthcare marketing resources, from current innovations and news to our latest industry report and instructional videos.

Industry News

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Guiding Principles for Digital Marketing in 2021

Reasons for Optimism in Audiology in 2021

E-Commerce Is a MUST for Hearing Health Professionals

The Pandemic Forced a Shift in Consumer Behavior

How Digital Communication Plays an Essential Role in Lasting Consumer Relationships

3 Profound Ways COVID-19 Has Changed Digital Marketing

The Necessity of Responsive Design & Virtual Options

The Importance of YouTube in Audiology Today

The Necessity of Digital Accessibility in the Pandemic Era

5 eCommerce Strategies That Will Help Your Practice Grow

5 Key Tips for How to Recognize Online Marketing Scams

Digital Marketing Strategy & Planning in the Age of COVID-19

How eCommerce Is Revolutionizing Business in the Age of COVID-19

5 Essential Digital Marketing Strategies for COVID-19

How to Become a Google Partner and Earn the Partner Badge

New Study Foresees a Boost in Online Hearing Services

8 Things Your Audiology Website Needs Right Now

Top 10 Marketing Ideas for Audiologists

Want to Increase Hearing Aid Sales? This Is What You Need to Know

The 4 Best Audiology Website Designs That Will Help You Attract More Patients

Brand Messaging on Social Media During a Time of Crisis

Using Telehealth to See Patients

How to Succeed in a Virtual World as an Audiologist

How to Continue Serving Your Patients During Lockdown

How to Become a Telemedicine Provider

Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know.

Important Announcements from Google and Yelp – Coronavirus and Your Business

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

3 Big Tips for Being Successful in Local SEO

What You Need to Know About Social Media in 2020

The Importance of Communication Skills Training (Even for Hearing Professionals)

How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips)

The Basics of Budgeting for PPC Campaigns

How to Learn from and Prevent Content Failure

The Top 5 Marketing Lessons We Learned in 2019

The Interplay Between Creative Content & Logical Content

How Does Audiology Fit Into Public Health?

Researchers Project a Greater Number of People with Hearing Loss & Shortage of Hearing Specialists

What You Need to Know About AMPs

The Importance of Mobile-Optimized Content

How Content Marketing Can Generate New Leads for Your Business

How Photo-Sharing Can Help Support People with Hearing Loss

How Kindness & Integrity Can Grow Your Business

What You Need to Know about How the Google Local Algorithm Works

Five Simple Steps for Defining Your Social Media Strategy

What does Audiology Pre-OTC look like now that OTC hearing aids have hit the market?

How to Handle Stressful Situations at Work

Why You Should Use Both Paid SEM and Organic SEO Strategies

What Is the Difference between Content and Content Marketing?

How to Talk to Your Patients in a Language They Understand

Breaking News! A New Program Offers Improved Hearing Aid Access

Content Marketing Visions for 2020

How to Use Customer Experience as a Marketing Tool

How (and Why) to Reach an Older Demographic Online

Audiologists’ Essential Role in Interprofessional Collaboration

The Value of Organic & Local SEO

What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It?

Content Marketing, Personalization, and Connecting with Your Audience – What You Need to Know

How Personal Stories Can Help Patients Struggling to Decide to Use Hearing Aids

5 Steps to Avoid Medical Errors in Audiology

How Teleaudiology Is Changing the Field of Audiology

5 SEO Recommendations for Consistent Impact in an Ever-Changing SEO World

How Humor Can Reinvigorate Your Audiology Practice Marketing

4 Steps to Leverage Your Google Business Profile for More Walk-In Patients

The Importance of Person-Centered Hearing Care

A Simple Guide to Hiring Within Your Audiology Practice

Helping Your Patients Improve Hearing Aid Management

What Is Search Intent, and How Does It Affect Online Marketing?

Will the Availability of Over-The-Counter Hearing Aids Disrupt the Field of Audiology?

Small Business Advertising Trends: What’s Winning in 2019

The Gap & Necessity of Counseling Skills in Audiology

Google Has Launched Two New Features for Android Phones For Hearing-Impaired Users

Personalization in Marketing: What You Need to Know

How the Technical Aspects of SEO Impact Your Website’s Performance in Search Engine Rankings

Keep Your Patients Coming Back for More with Exceptional Customer Engagement

Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources

Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids

What You Need to Know About the Google Algorithm Update and E-A-T Ratings

Developing a Marketing Strategy for Your Healthcare Business – 5 Ways to Gain New Patients Online

Why Local Businesses NEED Websites in 2019

The Most Common Misconceptions about Digital Marketing in Healthcare

3 Tips for Small Businesses in the New Year

The Top 5 Healthcare Marketing Trends for 2019

Google Analytics Can Be Overwhelming—Here’s an Easy Guide to Understanding What It All Means

Using Virtual Reality to Experience Silence and Understand Hearing Loss

Patients With Untreated Hearing Loss Incur Higher Healthcare Costs Over Time – Some Information to Easily Share

It’s a New Year! What does 2019 mean for SEO?

It’s a New Year! What does 2019 mean for SEO?

The Importance of a Personalized Website

3 Ways Artificial Intelligence Will Impact Digital Marketing in 2019

The 2 Things Most Practices Are Considering for Their Website

What Does the End of Google+ Mean for Your Website and Reviews?

Best Practices to Stand Out Online in Your Local Market

Keep Your Patients Happy by Going Digital

Outdated SEO Strategies Worth Letting Go

6 Ways to Quickly Improve Your Content

Directories 101: Get Your Website Listed Online

How to Find Guest Blogging Opportunities

Achieve Better Online Visibility with Social Media

Link Building Basics and How It Can Improve Your Website’s SEO

7 Features Your Website Needs to Convert Visitors into Patients

Enhance Your Content Marketing with Patient Reviews

Enhance Your Content Marketing with Patient Reviews

5 Features to Look for in a Digital Marketing Agency

How to Get Local People to Find You Online

Why Patient Satisfaction is More Important Than Ever

Does Your Practice Need Inbound Marketing?

Can You Pay to Remove Negative Online Reviews?

Technical Support and Why it’s Essential for Your Website

Reach the Customers You Want with Precision Targeting

Three Easy Steps for Creating Blogs that Get Seen

7 Free Marketing Ideas for Your Hearing Practice

Best Practices: Asking Your Patients for Online Reviews

GDPR and What It Means for You

5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice

How Well Are You Ranking? A Quick SEO Self-Audit

Marketing Your Practice in a Post-OTC Hearing Aids World

Contact Forms: Optimize Your Approach to Patient Inquiries

How to Avoid Yelp’s “Not Recommended” Abyss

How Secure is Your Website?

6 Website Traffic Metrics Worth Paying Attention To

How Video Can Skyrocket Your Practice’s Online Presence

5 Best Practices for Marketing Your Hearing Practice with Social Media

Boost Your Practice by Guest Blogging

Top Marketing Mistakes to Avoid in Your Hearing Practice

Top Digital Strategies for Impressive Patient Retention

Critical Pages Every Hearing Practice Website Should Have

Online Reviews: How to Let Patients Do Your Marketing for You

7 SEO Strategies to Get Your Hearing Practice Found Online

What a Monthly Newsletter Can Do for Your Practice

Hearing Healthcare Digital Marketing Trends for 2018

How to Build Your Brand Online

5 Reasons Why Your Practice Needs Digital Marketing

How to Prepare for Your Best Year Yet

What the Best Hearing Practice Websites Have & Do

How an Online Audience Translates to More In-Person Patients

How Much Can Your Hearing Practice Grow?

Get Noticed Online by Creating Quality Content

How to Choose the Best Photos for Your Website

Generate Talk: Use Online Reviews to Boost Your Practice

Invisible Website? This Might Be Why…

Choose Wisely: How Keywords Can Make or Break Your Online Presence

Using the Digital Frontier to Build an Unstoppable Practice

Why a Website Isn’t Enough

Why a Website Isn’t Enough

Why Your Website Should Go Organic

Successful SEO in an Evolving Landscape

Using Blogs to Boost Your Practice

Digital Marketing Trends for Healthcare Practices

Online Reviews & Their Role in Your Practice

Content is (Still) King

Local SEO: Smart Strategies for Growing Website Traffic

The Complete SEO Spring Cleaning Checklist

On-Site SEO: Best Practices You Need to Implement

SEO Basics: What You Need to Know

Three Ways Google Analytics Can Help Boost Your Business

Web Hosting 101: What to Look for in a Web Host

Why a Modern Web Site is Vital for Your Business

New Year, New Outlook: Top Digital Marketing Trends for 2017

Smart Tactics for Managing Negative Online Reviews

Five Factors to Consider When Designing a New Web Site

Five Key Reasons Why Your Business Needs a Mobile Responsive Web Site

Essential Digital Marketing Terms You Should Know

Best Practices

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Developing and Executing a Social Media Strategy

Efficient and Effective Virtual Practice Management

How Do You Bring More Patients to Your Practice?

How eCommerce Will Grow Your Audiology Practice

Audiology Biz

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How to Provide Audiology Services Without Face to Face Contact

Social Media: How Important Is It To Your Business?

Growth Mindset Versus Fixed Mindset in Audiology: How Your Attitude Affects Your Potential