February 11, 2018
Person leaves a rating on tablet

Online Reviews: How to Let Patients Do Your Marketing for You

We’ve entered an era where everyone can voice an opinion online and have it reach literally anyone, anywhere—indefinitely. Everything from cat food to oncologists has been
February 5, 2018
Woman happy about SEO tactics working for her hearing practice website

7 SEO Strategies to Get Your Hearing Practice Found Online

Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and
January 21, 2018
Person typing on their laptop

What a Monthly Newsletter Can Do for Your Practice

The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent
January 14, 2018
Mature adults look at smartphone

Hearing Healthcare Digital Marketing Trends for 2018

The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected
January 7, 2018
Branding Elements on a Computer

How to Build Your Brand Online

Brand recognition is a long-standing hallmark of effective marketing. It’s also one of the few strategies of traditional advertising that’s retained its necessity throughout the digital
January 2, 2018
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5 Reasons Why Your Practice Needs Digital Marketing

Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold
December 27, 2017
Person evaluating their marketing data

How to Prepare for Your Best Year Yet

The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this
December 19, 2017
Woman planning out her marketing plan

What the Best Hearing Practice Websites Have & Do

Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on
December 10, 2017
Patient walking through office doors

How an Online Audience Translates to More In-Person Patients

Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some
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