April 11, 2019
SEO. Search Engine optimization

How the Technical Aspects of SEO Impact Your Website’s Performance in Search Engine Rankings

Do you have a website for your practice? If so, why? And if not, why might you need one? While it is true that a website
April 5, 2019
Customer engagement tips

Keep Your Patients Coming Back for More with Exceptional Customer Engagement

As an audiologist, you understand the importance of patient care. You know that if you treat your patients well, they will come back. If you treat
March 28, 2019
Patient Resources

Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources

Imagine this scenario: A person searching for professional hearing services finds your practice’s website through a search engine. They land on your homepage, read a little
March 21, 2019
medicare and OTC hearing aids

Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids

As an audiologist, it is likely that a high percentage of your clientele is made up of older adults with hearing loss. With your professional training
March 14, 2019
Google algorithm updates

What You Need to Know About the Google Algorithm Update and E-A-T Ratings

On August 1, 2018, Google confirmed that they had released a broad core algorithm update. According to Google spokespeople, this update means that better content leads
March 7, 2019
Healthcare marketing strategies

Developing a Marketing Strategy for Your Healthcare Business – 5 Ways to Gain New Patients Online

As a hearing practice, you need both new and returning patients. One of the greatest ways to attract new patients is online—using your website, social media
February 28, 2019
Local Businesses Need Websites

Why Local Businesses NEED Websites in 2019

It’s 2019, and there are more options than ever before for marketing your business. There are traditional methods – direct mail, radio and TV ads, billboards,
February 21, 2019
Misconceptions about Digital Marketing in Healthcare

The Most Common Misconceptions about Digital Marketing in Healthcare

As a hearing healthcare professional, your top priority is serving your patients. However, there is no denying that your hearing practice is a business, and in
February 14, 2019
Tips for small businesses for the new year

3 Tips for Small Businesses in the New Year

In 2019, your practice can grow more than ever before! The truth is that growing a small, local business – like your hearing practice – is
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