January 2, 2018
Person drawing out elements of digital marketing

5 Reasons Why Your Practice Needs Digital Marketing

Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold
December 27, 2017
Person evaluating their marketing data

How to Prepare for Your Best Year Yet

The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this
December 19, 2017
Woman planning out her marketing plan

What the Best Hearing Practice Websites Have & Do

Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on
December 10, 2017
Patient walking through office doors

How an Online Audience Translates to More In-Person Patients

Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some
December 5, 2017
woman with growth curve

How Much Can Your Hearing Practice Grow?

The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward
November 29, 2017
Quality Content will get you noticed

Get Noticed Online by Creating Quality Content

As a hearing professional, you’ve got a lot of knowledge to share. Sharing it online is good for your readers, and even better for your business.
November 13, 2017
Photo selection for website

How to Choose the Best Photos for Your Website

  Your website is your digital office and your home page is akin to your waiting room. It’s the first place potential patients experience you and
November 6, 2017
Women talking in a group

Generate Talk: Use Online Reviews to Boost Your Practice

In the socially connected world of the new millennium, a practice’s reputation is vetted in real-time by patients leaving feedback about their experiences as online reviews.
October 30, 2017
Blank Screen due to Website that can't be found

Invisible Website? This Might Be Why…

Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally,
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