March 5, 2018
Hearing professional is surprised by marketing results

Top Marketing Mistakes to Avoid in Your Hearing Practice

The hearing healthcare industry is experiencing rapid growth, with expansion expected to continue for at least another 6-8 years. Many factors account for this growth, including a rising
February 28, 2018
Hearing Professional Interviews New Patient

Top Digital Strategies for Impressive Patient Retention

Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls
February 23, 2018
Woman decides on pages for her website

Critical Pages Every Hearing Practice Website Should Have

As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours
February 11, 2018
Person leaves a rating on tablet

Online Reviews: How to Let Patients Do Your Marketing for You

We’ve entered an era where everyone can voice an opinion online and have it reach literally anyone, anywhere—indefinitely. Everything from cat food to oncologists has been
February 5, 2018
Woman happy about SEO tactics working for her hearing practice website

7 SEO Strategies to Get Your Hearing Practice Found Online

Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and
January 21, 2018
Person typing on their laptop

What a Monthly Newsletter Can Do for Your Practice

The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent
January 14, 2018
Mature adults look at smartphone

Hearing Healthcare Digital Marketing Trends for 2018

The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected
January 7, 2018
Branding Elements on a Computer

How to Build Your Brand Online

Brand recognition is a long-standing hallmark of effective marketing. It’s also one of the few strategies of traditional advertising that’s retained its necessity throughout the digital
January 2, 2018
Person drawing out elements of digital marketing

5 Reasons Why Your Practice Needs Digital Marketing

Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold
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