September 26, 2019

Content Marketing Visions for 2020

As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also run
September 19, 2019

How to Use Customer Experience as a Marketing Tool

While you have many marketing tools at your disposal nowadays, the ultimate one is customer experience. Customer experience outweighs online ads, social media, mailers, magazine ads,
September 12, 2019

How (and Why) to Reach an Older Demographic Online

Did you know that when Facebook was first created, only college students were allowed to join? However, by September of 2006, any person over the age
September 5, 2019

Audiologists’ Essential Role in Interprofessional Collaboration

As an audiologist, you play an essential role in contributing to interprofessional health teams. These teams are often organized in order to address conditions that require
August 29, 2019

The Value of Organic & Local SEO

If you have a website – and maybe even some social media pages for your practice, like a Facebook page – is your work done? The
August 22, 2019

What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It?

Have you ever done a Google search and seen multiple top results from the same website? For example, if you search for “pure green coffee bean
August 15, 2019

Content Marketing, Personalization, and Connecting with Your Audience – What You Need to Know

In this day and age, with the Internet at their fingertips, consumers always have multiple choices for where to take their business. You can see this
August 8, 2019

How Personal Stories Can Help Patients Struggling to Decide to Use Hearing Aids

As an audiologist, you likely work with patients with hearing loss on a daily basis. From your extensive education, years of experience, and unique perspective as
July 25, 2019
avoiding medical errors in audiology

5 Steps to Avoid Medical Errors in Audiology

As you know, medical errors are no small issue. In fact, medical errors are currently the third leading cause of death in the United States. While

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