March 19, 2020

3 Big Tips for Being Successful in Local SEO

Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is
March 12, 2020

What You Need to Know About Social Media in 2020

Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages
March 5, 2020

The Importance of Communication Skills Training (Even for Hearing Professionals)

Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment
February 27, 2020

How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips)

If you have done any research on web marketing in the last 10 years or so, you have probably heard that blogging can be a great
February 20, 2020

The Basics of Budgeting for PPC Campaigns

If you are working on growing your business online, there are likely a lot of moving parts that go into your marketing strategy. You have your
February 13, 2020

How to Learn from and Prevent Content Failure

As a hearing professional, you know that gaining new patients—as well as keeping your existing patients—is the lifeblood of your practice. In this day and age,
February 6, 2020

The Top 5 Marketing Lessons We Learned in 2019

As we are beginning in 2020, you are probably reviewing and reworking your marketing efforts from 2019. You can learn from both your successes and your
January 30, 2020

The Interplay Between Creative Content & Logical Content

Black and white. Full and empty. Happy and sad. Light and dark. Forward and backward. Love and hate. You probably picked up on this pattern of
January 23, 2020

How Does Audiology Fit Into Public Health?

When you think about “public health,” what comes to mind? Maybe you think of immunization programs, community health centers, or healthcare designed for underserved populations or
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