January 21, 2018
Person typing on their laptop

What a Monthly Newsletter Can Do for Your Practice

The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent
January 14, 2018
Mature adults look at smartphone

Hearing Healthcare Digital Marketing Trends for 2018

The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected
January 7, 2018
Branding Elements on a Computer

How to Build Your Brand Online

Brand recognition is a long-standing hallmark of effective marketing. It’s also one of the few strategies of traditional advertising that’s retained its necessity throughout the digital
January 2, 2018
Person drawing out elements of digital marketing

5 Reasons Why Your Practice Needs Digital Marketing

Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold
December 27, 2017
Person evaluating their marketing data

How to Prepare for Your Best Year Yet

The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this
December 19, 2017
Woman planning out her marketing plan

What the Best Hearing Practice Websites Have & Do

Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on
December 10, 2017
Patient walking through office doors

How an Online Audience Translates to More In-Person Patients

Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some
December 5, 2017
woman with growth curve

How Much Can Your Hearing Practice Grow?

The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward
November 29, 2017
Quality Content will get you noticed

Get Noticed Online by Creating Quality Content

As a hearing professional, you’ve got a lot of knowledge to share. Sharing it online is good for your readers, and even better for your business.
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