June 18, 2018
professional gives speech to group

7 Free Marketing Ideas for Your Hearing Practice

Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with
June 11, 2018
Hearing professional shakes patient's hand

Best Practices: Asking Your Patients for Online Reviews

The world of online reviews is a tricky one. Certain businesses, like restaurants and hotels, effortlessly receive dozens of reviews. Other businesses, however, can struggle to
May 25, 2018
Man selecting projected button and selecting GDPR button

GDPR and What It Means for You

Companies and websites across the globe have been updating their websites and privacy notices for months, even years, to prepare for the May 2018 enactment of
May 21, 2018
A woman looks at a laptop among collagues

5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice

Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of people
May 13, 2018
Man pointing to highlighted SEO hexagon

How Well Are You Ranking? A Quick SEO Self-Audit

You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the most
May 7, 2018
Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew
April 28, 2018
Contact form on your website

Contact Forms: Optimize Your Approach to Patient Inquiries

Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring for
April 22, 2018
Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or
April 17, 2018
Woman accesses her website using secure credentials

How Secure is Your Website?

Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an
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