Managing workplace stress

How to Handle Stressful Situations at Work

Work can be stressful. This is certainly not news to you. Whether you are an audiologist or another team member at the practice, you are bound to experience stress in the workplace at some point or another. How you handle workplace stress can make all the difference in your success, as well as your business and employees’ success.
However, workplace stress can be a challenging issue. You probably interact with a variety of people every day – your patients, their families, and your team members. Each of them has the potential to bring a different kind of stress into your workday. So how can you keep your cool in the face of stress? To help you successfully navigate these stressful situations, here are a few simple tips:

  • Remember that people are watching. At your workplace, you always have an audience. Depending on the situation, your audience may be patients, families, or team members – or a combination. They all expect a certain level of calm, integrity, poise, and grit from you. Remember that your patients deserve the best in you, as does your team.
  • Practice pausing. When you find yourself in a stressful situation that is making you lose your calm, take a moment to intentionally pause. Mentally say the word, “Stop,” to yourself. This short pause can give you time to collect yourself and respond with poise rather than immediately reacting to the stressful trigger.
  • Know when to let go. You cannot “win” every discussion or disagreement. If you are having a disagreement with someone and it is causing stress, you may need to simply agree to disagree and move on from the situation. If a conversation is getting nowhere due to differing opinions, it may be the best option to simply disengage and move on.
  • Acknowledge that you aren’t always right. Everyone appreciates it when you can admit that you were wrong. If you realize that you are in the wrong in any type of situation, let go of your ego and admit your mistake. Others won’t think less of you for it; in fact, they’ll probably respect you even more for being able to admit your error.
  • Set an example of calmness. Think of how you would want your fellow team members to react and respond in a stressful situation, and then act that same way. You can set the example to your team of being calm and poised in stressful situations. And when you act calmly, rationally, and positively, you are also more likely to receive similar treatment from the other person involved.
  • Practice good workplace sportsmanship. Navigating workplace relationships and situations can be tricky. Never say anything you would regret, such as taking a cheap shot at someone, making a big deal out of a trivial issue, or blaming someone else for a problem. If a potentially stressful situation seems to be approaching, take the position as the listener rather than starting an argument.

With practice, these simple strategies for handling workplace stress will begin to come more easily to you. To learn more about how to handle stressful situations at work and how to help your practice be more successful, we welcome you to contact us today at AudiologyPlus. We are eager to speak with you!

SEM and Organic SEO Strategies

Why You Should Use Both Paid SEM and Organic SEO Strategies

All too often, companies rely on only one type of search engine marketing: either paid or organic, but not both. Doing so limits the online reach of the company and can result in missed opportunities to demonstrate value and build authority with your target audience. Fortunately, search engine marketing does not need to be an “either/or” choice. In fact, the best choice for search engine marketing is a combined approach that utilizes the best qualities of both.
First of all, what is the difference between paid and organic search engine marketing (SEM)? Paid SEM is just what it sounds like – you pay for online ads that appear on search engine results pages (SERPs). With a paid ad, your website appears as the top result for certain online searches. You are able to select the keyword searches you want to target, and the page of your website that you specify will appear as the first result on the SERP.
Organic SEO (search engine optimization) focuses on using unpaid strategies to gain online traffic. There are many ways to optimize your website and your content so that your site will perform better in organic search engine results.
So, if both strategies – paid and organic – are good ways to gain more traffic online, why do you need both? The truth is that you need both in order to establish your authority online and create a lasting impression on search engine users. For example, some people skip right over the paid ads at the top of SERPs, so having a high-ranking organic result would be ideal for you to be able to reach those people. However, many people do look at and click on paid search engine results if they are relevant to their search. You do not want to miss out on either of those groups of potential new patients by limiting yourself to only one type of search engine marketing.
Here are three ways using a combined approach of paid and organic SEM can benefit your practice:

  1. Build awareness of your brand (i.e., your practice) and establish authority.

Whether the search results are paid or organic, people will click on the result that is most relevant to what they are looking for. Since paid ads place your website as the first result on the SERP, appearing at the top of the page can help people become more aware of your practice and signals that you are an authority on the topic.

  1. Form a lasting brand impression on your audience.

Ideally, your website will appear as a top result in several different keyword searches. This tells the person searching that your practice is an authority on all things related to your field (audiology, in your case).
To achieve this, you can use both paid and organic efforts. For example, using paid ads to appear at the top of several different SERPs, like searches for “audiologist,” “hearing practice,” “hearing aids,” and “hearing loss,” can show your audience that you are a top authority in hearing healthcare and will encourage them to trust you.

  1. Create a special, curated user experience. If you are using paid SEM, you have the opportunity to create specific landing pages on your website dedicated to particular paid ads. When a user clicks on the ad for a certain search term, they will be directed to this special landing page that features the exact content and information they are looking for. You can also use this opportunity to include information about you, your services, and your practice.

With a combined approach of paid and organic search engine marketing, your website can bring new patients to your practice. However, you do not have to figure out how to do this alone. After all, your specialty is audiology, not SEO/SEM!
At AudiologyPlus, our specialty is marketing. We are dedicated to providing the individualized solutions and services you need to grow your practice. Please contact us today to learn more about how we can improve your online marketing efforts and help you build your business.

Content vs Content Marketing

What Is the Difference between Content and Content Marketing?

You’ve probably heard the common online marketing phrase, “Content is king.” And it’s true – content is an essential part of an effective digital marketing strategy. However, there is a difference between simply creating content and content marketing.
Content takes many forms: ads, social media posts, eBooks, white papers, blogs, website content, product content, emails, customer service content, and more. If you have an effective content marketing strategy, each of these types of content may be part of it. The difference is that content marketing has a clear goal.
The goal of content marketing is to attract and build a loyal audience who like your content, want to see more of it, and keep coming back to you. To reach this goal, you need to create content for your audience – not because you’ve “been told” that content is a crucial part of digital marketing. You need to create content that your audience wants and needs.
How do you know what type of content your audience wants? You could take inventory of how well your existing content has performed. If certain topics and themes appear to be most popular, that’s a clue that your audience likes that content and finds it valuable and useful. You could also think of questions you often receive from patients at your office. If they are asking those questions in person, your target audience will likely be searching for answers to those same questions online.
The key is to create content that builds your audience and patient base, rather than simply creating content in an effort to sell your services. Here are a few simple steps you can take to build your content marketing strategy:

  1. Formulate your content marketing mission statement. In this mission statement, you should define your audience (such as current and potential new patients), which topics you will cover, and the value you will provide to your audience.
  2. Choose where you will publish your content. This will probably be your practice website, which will make it easy for your audience to keep coming back for new content.
  3. Incorporate visuals in your content. While you probably think of text first when you consider content, visuals are an important component. The visuals you use in your content should be on-topic and can serve to break up text blocks, making it easier for readers to move through your content.
  4. Publish new content consistently and frequently. You can determine your own publishing schedule, but it’s important to be consistent. Make sure you publish new content frequently enough that your audience has a reason to keep coming back to your practice website.
  5. Make your website an effective destination for your audience. This includes taking steps that make it simple for website visitors to find the content they are looking for and to contact you if they would like more information. You can do this by having easy-to-browse content sorted by topics. You should also include calls-to-action in your content and feature a Contact page with ways your audience can contact you. You may also want to include social sharing buttons that allow readers to share your content on social media or visit your practice’s social media pages.
  6. Implement a measurement plan. Keep track of how much traffic your website receives and which pieces of content perform best. This can help you improve future content and ensure it is tailored towards what your audience wants.

With these easy steps, you are well on your way to forming an effective content marketing strategy – rather than simply posting content here and there without a defined purpose. If you would like more information about how you can succeed in content marketing, we invite you to contact us today at AudiologyPlus. With over 20 years of experience in marketing, we are ready to assist you.

Speaking to patients in a language they understand

How to Talk to Your Patients in a Language They Understand

Why are you an audiologist? Part of your answer probably has something to do with a personal interest in the audiology field. And that’s great! We would be worried if you were not interested in and passionate about your field. Often, the best professionals are those who truly care about their field of work and study.
However, because of your interest and experience in audiology, you may sometimes forget that not everyone shares your passion and knowledge. In fact, many of your patients probably have a very minimal understanding of the field of audiology, how their hearing works, what causes hearing loss, and how a hearing aid can help them. When this information is given too quickly and without sufficient explanation, it can be frustrating, discouraging, and confusing to a patient.
Even when you make an effort to explain a patient’s diagnosis and treatment in detail, do you focus on using terminology the patient will understand? The truth is that much of the technical terminology that has become familiar to you can go over a patient’s head. This is especially true with older patients.
Think about it: If you went to the mechanic and he or she only used technical terminology with you, would you understand everything being said? Probably not – because that is not your field of specialty. In the same way, your patients do not specialize in audiology, and much of the terminology is foreign to them.
Here are a few simple tips to ensure you are speaking in a language that your patients will understand:

  • Take an inventory of how often you use technical terminology. The first step to fixing this issue may be acknowledging that it is an issue. For one week, take note of how often you use technical terminology when speaking with your patients. You may find it helpful to write down which terms you notice yourself using so you can find suitable, simple ways to explain them to your patients or replace these terms with ones that are less technical.
  • Improve communication with your patients by removing technical jargon. Once you have determined which terms you use that may confuse patients, replace them with words and phrases they will understand. Strive to use everyday words that people of a wide variety of backgrounds will easily comprehend. If you need to, practice with a friend who works in a different field to gauge whether you are using easily understood terminology.
  • Check with your patients for understanding. After explaining a diagnosis, a test, a treatment, or a device to your patient, make sure they understand what you have said. Ask simple questions to make sure they have comprehended their situation, what you recommend, and any instruction and guidance you have provided. If it seems that the patient is confused or has misunderstood anything, use simple, everyday language to explain it again.

Over time, it will become second nature for you to use easy-to-understand language when speaking with your patients – and they will appreciate it. To learn more about how you can better communicate with your patients, we welcome you to contact us at AudiologyPlus today.

UnitedHealthcare News

Breaking News! A New Program Offers Improved Hearing Aid Access

If you ask a layperson about the cost of hearing aids, they will likely tell you that they believe hearing aids to be fairly expensive. For some people, hearing aids may even be cost-prohibitive, preventing them from seeking the treatment they need for their hearing loss.
As an audiologist, you likely do all you can to educate your patients on their financing, insurance, and device options to provide a solution that fits their budget. However, the fact remains that hearing aids can be expensive, and for some, they may be too expensive.
Good news! The days of hearing aids being too expensive may soon be ending. This past summer, UnitedHealthcare launched a new initiative aimed at expanding hearing aid access through hearing insurance. With this program, many people will have greater access to hearing aids – and this may be the beginning of a trend within insurance companies to provide greater access and more affordable options for hearing healthcare.
UnitedHealthcare’s new initiative is called UnitedHealthcare Hearing. The program’s goal is to provide affordable and quality hearing health to individual, employer-sponsored, and Medicare Advantage plan participants. This program will provide access to custom-programmed hearing aids at up to 80 percent less than the price of those devices sold through traditional channels.
For patients with UnitedHealthcare’s Medicare Advantage plans, they will be able to select custom-programmed hearing aids from all major manufacturers. Some of these patients will have no out-of-pocket cost, while the majority will have a per-device copay starting at $200.
As part of the UnitedHealthcare Hearing initiative, employers are able to provide an expanded portfolio of hearing health benefit plans, which include many hearing aid options and a large national network of credentialed hearing health professionals. This initiative, made possible through a partnership with EPIC Hearing Healthcare and hi HealthInnovations, will provide greater access to hearing healthcare to many people across the United States.
You, as an audiologist, can help your patients become aware of their insurance benefits and ensure they utilize whatever benefits are available to them. You can also present them with hearing aid and treatment options that are covered by their insurance to ensure that costs are reasonable.
For patients who need additional financing options, CareCredit has long been a popular solution. In more breaking news, CareCredit has integrated with the Blueprint Office Management System (OMS). If you use the Blueprint OMS in your office, it is now easier and faster than ever for your staff and for your patients to apply for financing through CareCredit.
The future of hearing healthcare is exciting. With hearing insurance now available through UnitedHealthcare, other insurance companies may soon follow suit. Patients who now have greater access to hearing healthcare and hearing aids will hopefully be more likely to seek the diagnosis and treatment they need. With cost concerns largely mitigated, this is a great time for the field of hearing health to demonstrate the value of professional care.
If you would like to learn how you can use this as an opportunity to grow your practice, we encourage you to contact us today at AudiologyPlus. We are here to help.

Content Marketing Visions for 2020

Content Marketing Visions for 2020

As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also run a practice, which is a business. To ensure that your business grows and succeeds, you need to be effective in marketing your practice.
One of the most important aspects of marketing yourself online in 2019-2020 is content marketing. While the phrase “Content is king,” has ruled for several years now, it continues to ring true. Search engines, more than ever before, want to see that your online content is valuable and accurate. Quality content can make or break your online presence. If you want your website to reflect your business practices, and if you ever want to be considered an expert in your field, quality content is crucial.
According to some of the greatest minds in content marketing today, you simply must implement these key ideas in your content marketing strategy:

  • Double-down on content “winners.”

Let’s say that your website includes a blog, where you publish one article every week. Have you checked to see which articles have performed best over the past months? Find the pieces of content that perform best, and then create more content on that topic since it’s apparent that your audience appreciated and engaged with it.

  • Content marketing is never-ending.

While you may have clear goals for your content marketing in a certain period of time (by the end of 2019, for example), don’t forget that content marketing is an ongoing effort. Don’t write it off as a one-time “campaign.” Continue building your online content over time.

  • Remember that your audience is real.

You’ve likely heard before that you should write to your audience. That’s great advice, but it can be all too easy to begin thinking of your audience in abstract terms. The simple truth is that your audience is comprised of real people. Talk to them! Discover what they want to see in your content. You can easily speak with your audience by talking to a patient in your office or reaching out to your followers on social media.

  • Focus on content localization.

As an audiologist, your target market is largely local. The people you want to gain as patients live in your local area. This means that your content should be personalized to fit your local area. Plus, don’t forget to consider the diversity of your area. If your local area is diverse in terms of races and cultures, it can be worthwhile to address their preferences and concerns in your content, such as whether you have hearing aids that will blend in with any skin tone.

  • Integrate new technology.

While written content is still essential, don’t be afraid to utilize newer forms of content and technology. You might think about how AI could impact your content, or you could start producing podcasts or video content. If you decide to go the video route, remember that it’s important to capture your viewer’s attention in the first 1-3 seconds.
By implementing these simple strategies in your content marketing, you can stay at the top of the game as we start heading to 2020. To learn more about content creation and online marketing, please contact us today at AudiologyPlus. Our experienced team is eager to assist you.

How to use customer experience as a marketing tool

How to Use Customer Experience as a Marketing Tool

While you have many marketing tools at your disposal nowadays, the ultimate one is customer experience. Customer experience outweighs online ads, social media, mailers, magazine ads, billboards, or any other type of marketing you utilize. In fact, studies indicate that by 2020, a majority of purchase decisions will be based on customer experience, not price.
This all means that your customers need to have an exceptional experience with you and your audiology practice. While you may traditionally think of the customer experience as the patient’s visits to your office, it includes every interaction and touchpoint with your business.
This begins with the moment they find your practice (whether is from an online search, seeing your practice on the street, or hearing your name from a friend). It includes their experience on your website and social media pages, their calls to your office, their experience scheduling appointments, their actual appointments, and all follow-up interactions and appointments.
The key is to provide a customer experience that sets you apart from your competition and closes the gap between what your customers want and what you are providing. Three key points to remember that your customers want in their interactions are ease, speed, and accuracy.
Here are four simple ways you can improve your customer’s experience with your practice, so they’ll choose your practice and keep coming back:

  1. Provide personalized interactions.

This should be simple for in-person or telephone interactions – address the patient by name, take their individual needs and concerns into consideration, and focus on them. Online, this means providing the relevant information they need. This is easier if you have website pages tailored to specific issues, questions, or treatments so the customer can easily find exactly what they need.

  1. Offer clear paths to resolution.

If a patient has a problem, the last thing they want from your practice is “the runaround,” where they’re directed from one team member to another or given one solution after another that takes them further down a road leading nowhere. The first engagement the patient has should be enough to provide them with a clear, simple path to resolution. This may mean reevaluating and streamlining some of your office practices, but it will be worth it to improve the customer experience.

  1. Always remember your patients.

You may think this is simple as it applies to in-person interactions – you always remember your individual patients when they come in. That’s great! But in addition to remembering them and their preferences then they visit your office, you also need to remember them online. If they submit a question, review, or complaint online, address them personally. And if any problems arise with the patient, be sure you update each team member who interacts with them, so the patient never has to repeat themselves or their problem.

  1. Don’t neglect your customers on social media.

Many customers now turn to social media when they want to interact with companies. Make sure you are monitoring your audiology practice’s social media pages, never letting any comments, questions, or reviews go unanswered.
With these four simple, actionable steps, you are well on your way to enhancing the customer experience, drawing in new patients, and keeping your existing ones. For more information about the importance of customer experience and how you can improve yours, please contact us at AudiologyPlus today.

How to engage an older demographic on social media

How (and Why) to Reach an Older Demographic Online

Did you know that when Facebook was first created, only college students were allowed to join? However, by September of 2006, any person over the age of 13 with a valid email address was able to join. Now, Facebook users span all ages, from 13 to 107. That means that social media – whether it’s Facebook, Instagram, or Twitter – isn’t just for teenagers and young adults anymore.
While new social media platforms aimed at the younger demographic continue to develop (think Snapchat or TikTok), the user demographic on platforms like Facebook and Instagram is shifting older. In fact, users over the age of 55 are the second most prominent demographic on Facebook. 41 percent of adults over the age of 65 use Facebook, and 41 percent of Internet users aged 75 and over have a social media profile. In 2015, only 19 percent of over-75 Internet users had a social media profile.
In addition to a greater number of older adults creating social media profiles, they are also using social media more actively – in some cases, even more actively than younger adults. Adults over the age of 55 now spend more time on Facebook than users aged 18-24.
Older adults are not just becoming more active on social media; they are also shopping online. In fact, 68 percent of adults over the age of 55 buy something online every month. It is projected that older people will generate half of all global urban consumption between 2015 and 2030. This isn’t surprising, considering the fact that 55-year-olds will outnumber the 5-year-olds of the world by 2020.
So, it is obvious that the older demographic is a powerful one, especially online. They are using social media more and more, even more than young adults. Plus, they are buying online. How can you take advantage of this demographic in your marketing?
First, shift your mindset regarding social media. You may have the idea that teenagers and young adults dominate social media – but as we discussed above, the numbers show that this is no longer true. Social media is a great way to access and market to the older demographic.
Of course, reaching the older demographic is key for audiologists. While you have patients of all ages, age is the strongest predictor of hearing loss among adults aged 20-69. The group aged 60-69 has the highest rate of hearing loss. While only 2 percent of adults aged 45 to 54 have disabling hearing loss, the rate increases to 8.5 percent for adults aged 55 to 64. This rate rises to nearly 25 percent for adults aged 65 to 74, and nearly 50 percent of adults 75 and older have disabling hearing loss.
Taking advantage of the older demographic online can have a huge impact on growing your audiology practice. Here are a few tips for reaching the older demographic on social media and online in general:

  • Do not use photos of older celebrities that are airbrushed to look younger. If you use photos of celebrities or regular people who are older, use them without airbrushing.
  • Do not emphasize the downsides of aging. (31 percent of older adults believe that ads are ageist.)
  • Highlight the benefits of your services. Give them a reason to choose you over your competition.
  • Focus on education-based marketing.
  • Be straightforward. Using a clear message works much better than abstract creativity with the older demographic.

The first place to start is by creating social media pages for your practice – if you haven’t already. If you would like more information about how you can effectively market online for the older demographic, we encourage you to contact us today at AudiologyPlus. We have over 20 years of experience in marketing, and we are here to help you grow your practice.

Audiologists play an important role in healthcare teams

Audiologists’ Essential Role in Interprofessional Collaboration

As an audiologist, you play an essential role in contributing to interprofessional health teams. These teams are often organized in order to address conditions that require the care and expertise of several health professionals. Audiologists are often called on to participate in interprofessional health teams to aid patients with conditions associated with hearing or balance disorders. These conditions could include ototoxicity, cognitive decline, depression, diabetes, or dizziness with falling.
Because these conditions and others associated with hearing loss can lead to hearing disabilities, is especially important that you become involved in interprofessional health teams. When patients are unable to communicate effectively (whether listening, speaking, or writing), it may affect their activities of daily living (ADLs).
Furthermore, communication disabilities can inhibit health care professionals in providing effective care, since these disabilities typically increase the time, effort, and frustration associated with providing health care. Communication disabilities can also contribute to poor adherence to or the inability to understand treatment recommendations. This can then lead to accidental injury or further medical difficulties and can also affect clinical outcomes.
In an effort to better understand how audiologists like you participate in and contribute to interprofessional health teams, the American Speech-Language-Hearing Association’s Audiology Advisory Council was surveyed in 2018. 69 percent of responding audiologists reported engaging in interprofessional activity within the last 18 months. Of those, 59.1 percent reported engaging in interprofessional practice, while 40.9 percent engaged in interprofessional education.
The surveyed audiologists reported that they most often collaborated with otolaryngologists, nurses, social workers, and speech-language pathologists. They also worked with surgeons, athletic trainers, and industrial hygienists. Overall, the survey found that audiologists collaborate with a variety of other health professionals related to specific care teams. Some of the care teams that audiologists reported contributing to included complex neurological cases (e.g., stroke, MS, traumatic brain injury), cleft palate clinical teams (craniofacial disorders), healthy aging and fall prevention, cognition and hearing loss, and familial hypercholesterolemia.
In the survey, audiologists reported that contributing to these interprofessional health teams resulted in consensus building across professions for difficult treatment decisions, coordinated care for patients, and streamlined treatment planning for patients. These outcomes demonstrate the importance of interprofessional health teams and collaboration.
As an audiologist, you have a wealth of knowledge and experience related to hearing and balance disorders. Most other health care professionals do not have such a breadth of knowledge in these fields and collaborating with health teams is an important way to ensure that patients receive the best possible care. With your unique abilities and expertise, you can ensure that patients receive treatment that considers their hearing abilities, balance issues, and other hearing-related issues. You can also help ensure that communication disabilities are treated when possible and are taken into consideration when providing treatment.
For more information about the importance of interprofessional collaboration and how audiologists can grow their practice, we welcome you to contact us at AudiologyPlus. We take pride in staying up to date on the latest news in the audiology field, as well as in marketing and business growth.

Seo value

The Value of Organic & Local SEO

If you have a website – and maybe even some social media pages for your practice, like a Facebook page – is your work done? The answer is no, because the mere fact that you have a website for your practice does not necessarily mean that it will help people find your practice and convert them into patients. What you need for this is SEO.
SEO, or search engine optimization, consists of a variety of strategies and techniques aimed at drawing traffic to your website. This includes improving the ranking of your website’s pages in search engine results, getting more “clicks” to your website, and ultimately, the conversion of a website visitor to a patient. While you may think that things like traffic and clicks are not what you need – you need patients, after all – these strategies and metrics are essential for drawing people to your website and eventually converting them into patients.
Because SEO has been around for several years now, it has become increasingly varied. For SEO professionals, there are numerous factors to consider – crawling and indexing, loading speeds, language targeting, UX issues, website accessibility, and much more. If you did not understand some of those terms (or have only a very basic knowledge of their meaning), do not worry. After all, your specialty is audiology, not search engine optimization.
However, that does not mean that SEO is not essential to the growth of your practice. Two main SEO factors are especially important for your audiology practice:

  • Organic SEO: Organic SEO refers to search engine rankings and website traffic obtained with unpaid methods. This means you are not using paid online advertising (such as Google Ads) to get more people to visit your website.

Organic SEO is important because you want your website to rank well on search engine results pages (SERPs) and to draw traffic without the need for paid ads. After all, you don’t want to pay for online ads indefinitely, do you? If your website ranks well organically, it will continue drawing in new traffic – and in turn, new patients – over time.
Plus, surveys show that 70-80 percent of people completely skip over the paid search engine results, choosing to only click on organic results. In many people’s minds, organic rankings are more meaningful. Some basics for achieving a solid organic ranking include using relevant keywords in your site content, providing website visitors with useful information, making your contact information easily accessible, and having a website that is developed using the most up-to-date methods.

  • Local SEO: The simple truth is that audiology is largely a location-based service. While teleaudiology is developing and may be a bigger player in the future, most people looking for an audiologist are looking for a brick-and-mortar practice in their local area. This means that you want your website to appear as a top result when people search for audiology services in your community.

While Google and other search engines are constantly updating how local results are determined and listed, they typically highlight the top local results. For Google, this means you want a spot in the “Local Pack.” If your practice can appear in one of these coveted positions, a person who searches for services you provide will be able to easily access your website, your service descriptions, your office hours, and your contact information. Research indicates that 72 percent of consumers who conduct a local search visit a store/office within five miles of their current location, so you want to get as many of those local searchers as possible!
With strong organic page rankings and a solid local presence, your website is sure to draw in the traffic and new patients your practice needs. For more information about the value of SEO, we welcome you to contact us today at AudiologyPlus. We have more than 20 years of experience in marketing, and we are here to help you grow your business.