Have you ever received a thank-you card with a message that was obviously generic? Perhaps the sender didn’t address it to you by name, or they didn’t mention what exactly they were thanking you for. This generic thank-you card probably left you feeling dissatisfied.
By contrast, think of a personalized thank-you card you’ve received. The sender addressed you by name and thanked you specifically for what you gave them or did for them, and you could tell they gave sincere thought to the message. Receiving this type of thank-you card is a fulfilling and delightful experience.
The same concept applies to your website—the more personalized your website is, the better experience your website visitors will have. For many patients, your website is the first encounter they will have with your practice. As your digital storefront, your website needs to accurately reflect you, your values, and your practice’s character.
When a potential patient searches for a hearing practice online, they want to find one that stands out from the rest. You aren’t likely to impress patients with a generic website featuring content and images that are found on hundreds of other sites. If you want your website visitor to become a patient, your website needs to stand out in a substantial way.
In addition to impressing website visitors, personalized website content can help with your search engine rankings. Search engines look for relevant, unique content, rather stock content that can be found on many other websites.
Here are three simple yet effective ways to personalize your website:
In the content throughout your website, be sure to keep your audience in mind and personalize the content to them and their needs. For instance, if your typical patient is over 50 years old, your content should address their common needs and preferences, rather than addressing the needs of, say, a 20-year-old.
With these three steps, you’re well on way to creating a personalized website that conveys your practice’s unique qualities. At AudiologyPlus, we have years of experience in creating personalized websites that generate real results. To get started on personalizing your website and to learn more about how to stand out online, please contact us today.