Not long ago, artificial intelligence (AI) might have sounded like a technology that could only exist in science fiction novels and films. However, in the last few years, AI has become a reality that more and more companies are adopting to enhance their business.
Before we discuss how artificial intelligence is changing digital marketing and how that can benefit you, let’s review the basics. What is artificial intelligence? Put simply, artificial intelligence is branch of computer science focused on creating intelligent machines that can think and respond in ways similar to humans.
Artificial intelligence is being used in various industries, including online business and marketing. Here are three ways AI is impacting digital marketing:
Because these digital assistants are becoming smarter and are better understanding users’ questions, they are giving better results in response. This means that your website needs to answer the questions that users are asking. Gone are the days of “keyword stuffing,” when all you needed to do for your website to perform well in search engine rankings was fill your content and the backend of your website with strings of keywords. Useful, relevant content is the key to doing well in voice searches.
AI can also help target audiences by testing out your ads with various audiences. In fact, AI can test your ad with hundreds of audiences in a single day, tracking how effective your ad is in each audience. This allows you to target the specific audience that is most likely to click on your ad and take action in acquiring your services.
Artificial intelligence can also curate content, recommending relevant content based on users’ data and online habits. For example, if a patient reads your website’s blog, AI can be used to suggest other blog articles on similar topics that may be helpful to the reader.
AI might sound like a technology of the future, but it’s already impacting digital marketing in a big way. To learn more about artificial intelligence and how you can get ahead of the changes coming to digital marketing in 2019, please contact us at AudiologyPlus today.