Redesigning and building a new web site for your business can often be challenging, especially when it comes to the process and what questions to ask your web site developer. Here are five factors you should consider when designing a new web site:
Content Management Systems (CMS)
Just like a computer is built on a motherboard, a web site is built on a platform. The entire web site itself is controlled by the platform, as the platform is used to make changes on web sites. Therefore, before you even begin to consider what is going to be on your new web site, understanding what comprises your web site is just as important for the following reasons:
Keywords and Content
It is important to consider the keywords and content on your web site. Every web site developer is different and therefore has differing views on content. Generally, the actual web site content is the client’s responsibility to provide. However, it’s important to find out if keyword research will be done or provided. Why is this important? Because keywords are the backbone of the content on your web site. These specific keywords, which should be targeted specifically for unique search terms for your industry, are one of the most key components in helping search engines find your web site. Keywords are what search engines locate when consumers search for keywords online.
In short, search engine optimization is the process of making your web site more visible in search engines, such as Google, thus making your web site easier to find. Having a trusted team of professionals that know how to optimize your web site cannot be understated. This is because even the most beautiful of web sites can go unseen without good SEO. While there are a massive number of factors that go into SEO, we’ll focus solely on the base layer of an effective web site:
It’s vital that you understand how your web site is being hosted. By today’s standards, the most efficient form of hosting is cloud-based. The “cloud” is an invisible storage space where your information is stored. Hosting your web site in a cloud-based format provides numerous benefits that include:
Analytics are the various analysis of data related to visitors to your web site. This includes how many individuals visited your web site, where the visitors came from (e.g. social media, another web site), the amount of time visitors spent on your web site, what web pages were viewed, and more. By reviewing your web site’s analytics regularly, you can refine your web site content to maximize your opportunities. By determining where most of the visitors to your web site are coming, you can focus your efforts where they will be best spent.
By considering these factors when redesigning and building your next web site, you will set yourself up on solid ground to have a powerful marketing tool for your business.[/text_output]